Ignite Social Media

AUGUST 31, 2021

It’s hard to believe we are now approaching the end of 2021 when it sometimes feels 2020 was only yesterday. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . In 2021, we’ve seen great strides in promoting inclusivity and accessibility. People Love to Shop Small.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. However, this statistic doesn’t include users that are based in China, the home country of TikTok’s parent company ByteDance. In January 2021, TikTok was the second most downloaded app in the world.

Marketing 140

Marketing Statistics Platform Influencer 140

Sprout Social

FEBRUARY 1, 2021

For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers.

Social Media 135

Social Media Social Media Management Marketing Communities 135

Likeable

OCTOBER 19, 2021

So, here are three easy ways you can succeed with organic social—even in 2021. Engage with your followers. Repeatedly interacting and engaging with customers is a long-term strategy that will undoubtedly help grow your accounts over time. And there are a number of reasons why your brand might want to (or have to!) Let’s chat.

Organization 103

Organization How To Discount Influencer 103

Sprout Social

AUGUST 3, 2021

— Laura Lexx (@lauralexx) July 27, 2021. million Tweets from July 1, 2021 to August 3, 2021 to learn more about how brands and fans are using social to stay engaged from several thousand miles away. — NowThis (@nowthisnews) July 23, 2021. — Apple TV (@AppleTV) August 1, 2021.

Brands 130

Brands Sports Compete Apparel 130

Pixlee

OCTOBER 27, 2021

Throughout 2021, influencers have shaped how people shop and how they use social media to make buying decisions. Companies see value in influencers, too. 2021 was a unique year in the world of influencer marketing and ecommerce – and 2022 is shaping up to be similarly transformative. Smaller Influencers with a Larger Impact.

Influencer 75

Influencer Marketing Discount Retail 75

Sprout Social

JUNE 23, 2021

This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible. — Zendesk (@Zendesk) April 26, 2021.

Strategy 123

Strategy Policies Resources Loyalty 123

Sprout Social

MAY 20, 2021

If you’re struggling with employee engagement, you’re not alone. Listen: building a team of engaged employees makes for a happier and more productive workplace while also impacting your bottom line. In this guide, we’ll break down everything managers need to know about employee engagement. Micromanagers.

Engagement 128

Engagement Survey How To Collaboration 128

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. Online shopping is going social. The COVID-19 pandemic put further strain on brick-and-mortar businesses.

Examples 130

Examples Tips Patterns Instagram 130

Hootsuite

AUGUST 5, 2021

Rates should be based around an influencer’s follower count and engagement rate , but less-quantitative factors like star power , talent , or access to a niche audience can impact a rate as well. Engagement rate per post + extras for type of post (x #of posts) + extra factors = total rate. If your goal is conversions.

Price 145

Price Influencer Instagram How To 145

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Why customer engagement is good for business. 80% of customers expect companies to interact with them on social.

Engagement 134

Engagement Brands Review Influencer 134

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. This, on its own, makes it essential for businesses to track social media engagement rates and prioritize increasing them.

Engagement 62

Engagement Social Media How To B2B 62

Oktopost

MARCH 31, 2021

Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Video Marketing Tips & Trends for 2021. Why Video Marketing.

Video 70

Video Marketing B2B Eventful 70

Buffer Social

FEBRUARY 18, 2021

The concept of a 4-day work week gained a lot of traction in early 2020 as many companies saw better flexibility and thus happier employees when moving from five eight-hour days to four. As was mentioned earlier, we were asking teammates and managers to gauge overall productivity and not measuring it for ourselves based on company-wide goals.

Survey 96

Survey Team Guidelines Meeting 96

Sprout Social

FEBRUARY 3, 2022

This is especially true if your recent marketing push fell flat or your engagement rate is low. Here’s a quick rundown of some of the most common goals that drive companies to come up with campaigns: Boost brand awareness. Improve customer engagement and satisfaction. Engagement. The reality? Reduce customer churn.

Campaign 135

Campaign Engagement Marketing Hashtag 135

Oktopost

FEBRUARY 28, 2022

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Why Employer Branding Matters.

B2B 138

B2B Company Brands How To 138

Janet Fouts

SEPTEMBER 26, 2021

Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm. Chris Edmonds of Good Comes First – How Today’s Leaders Create an Uncompromising Company Culture That Doesn’t Suck. The book is available on September 28, 2021. Babbitt, co-author with S.

Blogger 227

Blogger LinkedIn Engagement Company 227

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. The Edelman Trust Barometer shows that people have much higher trust in regular employees (54%) than in a company’s CEO (47%).

Engagement 139

Engagement Social Media Strategy Tools 139

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. New Salesforce data has revealed the top sales challenges for 2021. Get as much engagement insight as possible. It’s time to face it! Sales and Marketing Are One.

Engagement 90

Engagement Social Media B2B Team 90

Later

AUGUST 24, 2021

Knowing the best time to post on LinkedIn can help you reach your audience when they’re most active and engaged (read: more likely to comment on and share your posts!). This is because LinkedIn’s feed isn’t just filled with posts from companies and pages users follow — it’s a healthy mix of posts and user activity updates as well.

LinkedIn 99

LinkedIn Analytics Publishing Notification 99

Oktopost

JULY 30, 2020

Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Why use webinars in 2021? Engagement features: chat, CTAs, and polls for live events. What are webinars?

B2B 98

B2B Platform Price Software 98

Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. In 2021, brands may be a bit more cautious with their content due to the pandemic and growing concerns around appearing out of touch or insensitive to consumers’ needs. Stay up to date on company news. Using social data to prepare your pitch.

Campaign 123

Campaign Social Media Marketing Metrics 123

Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. If you’d rather crunch the numbers yourself, you can create a spreadsheet to track how much engagement you receive when you post at different times on different days.

Instagram 99

Instagram Activities Feed Feedly 99

Bill Hartzer

MARCH 18, 2024

a forward-thinking company, has unveiled InZone, an innovative social media app designed with the safety and engagement of children aged 6 to 13 in mind. The app introduces gamelike avatars, transforming the user experience into an engaging digital adventure that’s both enjoyable and easy to navigate. InZone Inc.,

Social Media 94

Social Media Avatar Project Platform 94

Likeable

MARCH 31, 2021

Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. Social Monitoring: Social monitoring will give you the basics—things like engagement rate, relevant hashtags, or number of mentions. What Is Social Listening? Recruiting & Influencer Sourcing.

Strategy 106

Strategy Brands Influencer Analysis 106

Pixlee

MARCH 31, 2021

Engage and Encourage Interaction. Having unique branded hashtags for specific campaigns will also help you monitor performance, engagement rate, and mentions. . Before posting on any official company channel, don’t forget to ask the poster to verify the source. Ask, and you shall receive! Take Shortcuts.

UGC 88

UGC Curation Posterous Hashtag 88

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. In 2021, the most tweeted movies of the year were Black Panther and Godzilla vs. Kong. Since its inception, Twitter has amassed a large (and ever-growing) audience.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Social Media Strategies Summit

JANUARY 28, 2021

Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. Here are some practical tips for crafting powerful Instagram captions to boost your engagement. Clarify Your Brand Voice.

Instagram 130

Instagram Engagement Brands How To 130

Buffer Social

MARCH 5, 2021

The best marketers today are building loyal fans by engaging with their audience in the comments and in messages. She's the Social Media Manager at Southern Elegance Candle Company (SECC), a home fragrance and budding lifestyle brand that captures the warmth and hospitality that the South is known for. Tell us more about you!

Company 89

Company Social Media Instagram Social Media Management 89

Pixlee

JUNE 16, 2021

As we move through 2021, the consumer landscape will continue to change as in-person events return. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. Plus, it can be beneficial for the long-term growth of your company.

Retail 52

Retail Trends UGC Mobile 52

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. Aaron Levie (@levie) October 10, 2021.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. What is Customer Engagement? Why is Customer Engagement Important?

Engagement 90

Engagement How To Loyalty Metrics 90

SocMed Sean

FEBRUARY 10, 2022

Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. As a result, many businesses have taken to Instagram to market their companies. In addition, over 80% of companies view engagement on the platform as their most important metric. million more users than in 2020.

Instagram 162

Instagram Strategy Marketing Metrics 162

Pixlee

MARCH 15, 2021

It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. Company domain is used. Compelling and engaging copy. I also suggest getting a second opinion from some of your most engaged subscribers known to you personally or through targeted emails.

Template 83

Template Templates Embedding Metrics 83

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Post engagement rate declines as the number of Facebook followers a company has increases. The average Facebook user “likes” 11 posts each month.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Oktopost

DECEMBER 13, 2020

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. This loss in productivity and wasted marketing budget costs companies $1 trillion per year.

Engagement 87

Engagement Social Media B2B Team 87

Oktopost

SEPTEMBER 4, 2020

According to LinkedIn’s internal stats , four out of five or their members are decision-makers at the companies where they work. LinkedIn may have a higher concentration of users who will engage with B2B marketing content. self admittedly, LinkedIn generally offers less engagement for unknown brands.

B2B 151

B2B LinkedIn Facebook Statistics 151