Ready Yourself Now for a Mobile Only Future

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This mobile-only group of users is forecasted to increase to 52 million people by 2021. You can then use automation to pull analytics which will help you read how successful different messages were, such as including those based on keywords. Guest Post by Amanda DiSilvestro.

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An Open Letter To Brands: Be Mobile-First. Now.

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You can back these statements up with as much data and analytics as you like, but sticking to this based on your vanity metrics is putting you on the wrong side of history. million in 2021.". analytics. Dear Brand Leaders, The time has come. I've been patient. Your consumers have been patient. Enough is enough.

What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user.

10 Video Marketing Trends You Need To Follow in 2019

Social Media Strategies Summit

These growing platforms and their influence on video marketing is not a surprise, given that video consumption is expected to make up more than 80% of all internet traffic by 2021. For years, marketing experts have been discussing the importance of video in content marketing.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. Starbucks Uses Predictive Analytics to Serve Personalized Recommendation. Starbucks uses predictive analytics to process this data and serve customers with personalized marketing messages.

IGTV: The Ultimate Guide to Instagram’s New Video Platform

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By 2021, mobile video will account for 78% of total mobile data traffic , and Instagram is betting big on mobile video with the launch of IGTV. But you’re not done yet: you’ll also want to monitor and reply to the comments on your post and track your IGTV analytics.