Buffer Social

DECEMBER 15, 2021

While we know a lot of small business owners who manage their own social media profiles and love doing it, for some it makes more sense to bring on a dedicated social media manager to free up their time and creative energy. What do you think is the future of organic social media? (In

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Sprout Social

JANUARY 4, 2021

In this article we’ll walkthrough: Content themes that have potential for 2021. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. This Tweet from the Gap wasn't just a spur of the moment post from a social media manager who couldn't read the room.

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Sprout Social

JANUARY 19, 2021

Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. As we head into 2021 and prepare for even more change, it’s time for brands to reexamine how they’re leveraging social data to better understand and drive deeper connections with their audience.

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Data Sentiment API Analysis 97

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. .

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Proposal Price Project Education 103

Sprout Social

FEBRUARY 8, 2021

Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram. With Premium Analytics, you can also filter by tag on the Post Performance Report, adding even more context to your published content. Instagram Business Profiles Report. Custom Reports (e.g. Organic vs. Paid).

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Sprout Social

AUGUST 30, 2021

A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. TheJennyLi) August 25, 2021.

Campaign 141

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Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. versus 2.87 on a five-point scale).

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Statistics Skills Analytics Press Release 108

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Byte was acquired by Dept in February 2021. They provide a variety of services for analytics, technology, creative and media services. Agencies can also help manage full content creation and campaign execution.

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Case Study Marketing Directory Retail 114

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy.

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Team Social Media Management Skills Trends 135

Hootsuite

MARCH 15, 2021

— Daniel Dae Kim (@danieldaekim) February 20, 2021. — Zain Chagla (@zchagla) February 25, 2021. — kid_Qr (@meinca1959) March 11, 2021. MD, MS, FACS (@TomVargheseJr) February 12, 2021. — Kat Petty (@RorschachKat) February 25, 2021. — Wendy's (@Wendys) February 22, 2021.

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Twitter HootSuite Notification Analytics 145

Hootsuite

APRIL 11, 2022

As of 2021, TikTok had 78.7 We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. TikTok analytics tools. TikTok Analytics. Brand Maxima Analytics.

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Tools HootSuite Marketing Analytics 110

Buffer Social

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms. Next, invest time in building a solid network.

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Social Media How To Skills Hubspot 90

Hootsuite

JANUARY 6, 2022

Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. As COVID restrictions loosened in fall 2021, people started using social media in different ways.

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Oktopost

OCTOBER 26, 2020

Why you need a social media management tool. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. You simply cannot execute an effective social media strategy of any kind. Insightful analytics and reports .

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Social Media Management Social Media Tools Hubspot 159

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Organic reach is, yes, still on the decline in 2021.

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Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year. A bonus of using these types of Instagram social selling tools includes advanced analytics and user-generated content curation.

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Instagram Bazaarvoice Retail Feed 112

Sprout Social

OCTOBER 4, 2021

Premium Analytics customers can customize the data to compare your organic and paid performance in one integrated report. The next step in measuring social media’s impact on your business can be accomplished through social listening. You can also dig into the details with our network-level paid performance reports.

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Data Metrics Sentiment Analytics 124

Sprout Social

NOVEMBER 30, 2021

of consumers aged 25-34 made at least one purchase on social media in 2021. By 2025, US social commerce is estimated to be nearly a $79.6 What challenges does social commerce solve? Plans to add social commerce have already been announced by YouTube , TikTok and Twitter. According to a recent survey , 55.5%

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Trends Conversation Instagram Influencer 144

Sprout Social

AUGUST 16, 2023

To see social listening at work, read Sprout Social’s analysis of GameStop , the meme stock at the center of an internet-prompted short squeeze. Our data illustrated how mentions of GameStop (GME) increased 2,805% in one week in early 2021, and perfectly correlated with the price fluctuations of the brand’s stock.

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Social Media Banking Brands Sentiment 75

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace.

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Sprout Social

JULY 6, 2021

Fifty-four percent of agencies identify educating their clients on the value of social as a common pain point, according to the 2021 Agency Pricing and Packaging Report. Our social media managers build custom reports based on client goals and objectives,” says Istead. Show up with data.

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Sprout Social

NOVEMBER 2, 2021

In July 2021, we made it official and launched our first TikTok, a video that touches on accessibility features for publishing social content. original sound – Sprout Social. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers.

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Strategy Marketing Hashtag Influencer 117

Hootsuite

JULY 4, 2022

Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? For social marketers, TikTok is becoming increasingly hard to ignore. Fowlerville District Library , located in Livingston County, Michigan, joined TikTok in May 2021 and has built a solid following of 96.6K.

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Questions Banking Insurance HootSuite 104

Keyhole.co

JULY 18, 2023

TikTok business accounts A professional account that provides access to all of the app’s marketing tools (TikTok Ads, TikTok Analytics, Commercial Music Library, etc.). Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier.

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Tips Marketing Trends Influencer 52

Sprout Social

FEBRUARY 15, 2022

If you need writing, social, or marketing/comms help, I’m taking clients! — Nicole Tabak (@nicoletabak) November 4, 2021. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

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Consultant Social Media How To Insurance 106

Sprout Social

JANUARY 19, 2022

You can set sales goals that you can measure in your ecommerce platform, like Shopify, or website traffic goals that you monitor in Google Analytics. If your goal is brand awareness, social media can provide a goldmine of data. There are dozens of social media KPIs available to you: Impressions. Follower count.

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Products Social Media FAQ Sentiment 136

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Earn (and track) more social sales.

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Team B2B Platform Analytics 111

Sprout Social

MAY 31, 2022

In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. But for marketers, this new feature could simplify and improve Instagram management. How to post on Instagram from a desktop using Sprout Social. Ready to see how Sprout Social simplifies social media management?

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Instagram Social CRM Hashtag Publishing 130

Social Media Strategies Summit

SEPTEMBER 14, 2021

[We’re] trying to take small steps and gain confidence, as we aren’t seeing the backlash that we would have seen even just a few months ago,” she says about their social media content in May of 2021. Information overload is a genuine concern in a world where we publish over 9,500 tweets every second.

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Brands Meme Research Social Media 288

Hootsuite

OCTOBER 25, 2021

Why promote your business on social media? For starters, the number of social media users worldwide grew by 13.2% from 2020 to 2021 , an increase of 490 million humans. That means over half of Earth’s entire population now uses social media. Social media changes all the time.

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

JUNE 13, 2022

Save time with our powerful TikTok management tool. Much to the joy of social media managers, TikTok launched their Video Scheduler in spring of 2021 for Creator and Business accounts. Agencies, social media managers and creators alike may be balancing multiple TikTok accounts. Tap Analytics.

Tips 94

Tips How To Publishing Social Media Management 94

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. Well, this process is made extremely easy with the hashtag analytics right tools. Sprout Social 9. Mention 13.

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Hashtag Analytics Tools Price 106

Hootsuite

NOVEMBER 30, 2020

billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. That’s put social media managers—and the tools they use—at the forefront of how brands communicate with customers. There are now 4.14 Elevate your impact with new reports.

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HootSuite Instagram Metrics Template 119

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Social media analytics. Social listening. from Q4 2021 to Q4 2022, now reaching 945 million adults over age 18.

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Social Media HootSuite Marketing Social Networking 76

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? If you’re looking for an average social media salary for your unique situation, chances are you can find it in this article. We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries.

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Social Media Management Social Media Survey Data 99

Hootsuite

JULY 5, 2022

The last insight we have on this from inside Instagram comes from Creator Week in June 2021, when Mosseri said a “healthy feed” is a “couple posts a week, a couple Stories a day.”. With all growth strategies, it’s a good idea to keep a close eye on your Instagram analytics to see what’s providing the best results. photo posts.

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Instagram Strategy HootSuite Hashtag 110

Buffer Social

OCTOBER 18, 2023

Collab posts with more friends Collabing on posts is not a new feature — Instagram made it possible for two accounts to partner on a post back in 2021 — but now they’ve opened the feature up so you can invite up to three friends to co-author a feed post, carousel, or Reel.

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Features Instagram How To Template 113