SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? TikTok's popularity has exploded since its 2016 inception.

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Sprout Social

AUGUST 30, 2021

A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. — Jon-Stephen Stansel (@jsstansel) August 3, 2021.

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Hootsuite

AUGUST 19, 2021

Analytics and reporting. 7 skills a good freelance social media manager should have. Good freelance social media managers need all the skills of a normal social media manager , plus the skills needed to run their own business (as if the first part isn’t hard enough!). Social media managers: pic.twitter.com/YMRCw5x5Qj.

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Sprout Social

MAY 11, 2021

Completely fill out your bio and “About” sections for any given social network. Let’s look at an example of social searchability optimization in action. Figure out which posts can be published across networks and which posts are standalone per platform. R (@Razer) March 28, 2021. — R ?

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Hootsuite

OCTOBER 12, 2021

And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. What is the For You page on TikTok?

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Sprout Social

JANUARY 3, 2022

— Michaela Mendes (@mmendeswrites) November 9, 2021. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) — Starbucks Coffee (@Starbucks) November 10, 2021.

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Hootsuite

APRIL 11, 2022

As of 2021, TikTok had 78.7 We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. TikTok analytics tools. TikTok Analytics. You’ve got access to in-app analytics if you’ve got a TikTok account. Brand Maxima Analytics. Do you have a trusted box of TikTok tools?

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Tools HootSuite Marketing Analytics 110

Hootsuite

JANUARY 4, 2023

Social media analytics. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response. Social listening. Using social tools to keep a virtual ear to the ground, learning what’s being said about your brand and your industry.

Social Media 76

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Hootsuite

JANUARY 6, 2022

Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. As COVID restrictions loosened in fall 2021, people started using social media in different ways. One likely explanation?

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Sprout Social

OCTOBER 4, 2021

And with more dollars going towards these efforts, it’s important to measure your ROI both at a high-level and for each social network. Sprout’s Cross-Network Paid Performance Report provides a comprehensive overview for your paid performance across Facebook, Instagram, LinkedIn and Twitter.

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Hootsuite

MAY 3, 2021

And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Campaign source.

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Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

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Sentiment Analysis Patterns Price 102

Hootsuite

APRIL 12, 2021

As we head into the second quarter of 2021, I hope everyone is keeping well. Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Plus, team performance is also now available in Analytics. Efficient and effective social management.

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HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. billion in revenue in 2021. billion users at the end of 2021, and is projected to reach 1.5 Learn more here. Fourteen hours.

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Examples Campaign Tips UGC 141

Sprout Social

FEBRUARY 2, 2023

Repurpose content efficiently For a small team like Figo, repurposing successful content from their blog and other social networks was key to staying consistent on TikTok. Turn organic performance into paid amplification As an experiment, Figo started running ads on TikTok in late 2021. The initial returns were minimal.

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Sprout Social

FEBRUARY 1, 2022

Software engineer Josh Wardle quietly released Wordle in October 2021, intended as a game for his logophile partner. Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. ????????? ??????????.

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Meme Communities Conversation Social Media 94

Sprout Social

FEBRUARY 6, 2023

Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing. About 68% of consumers responded they made at least one purchase directly from social media in 2021.

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Features Social Media Curation Geotagging 99

Hootsuite

JULY 4, 2022

Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them. Do TikTok’s greatest strengths line up with what you’re trying to achieve with your social media strategy? Technology.

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Hootsuite

FEBRUARY 16, 2021

Source free photos & crop them to social network dimensions. Organic reach is, yes, still on the decline in 2021. For more on when to spend, our full guide to paid vs organic social strategy is here.). Check out our full guide to stellar social customer service here or watch this video on how to use Hootsuite Inbox.

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Sprout Social

FEBRUARY 16, 2022

In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. In 2021, YouTube gave more insight into its algorithm and how its recommendations system works. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Do what works for you.

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YouTube Notification Video Trends 121

Hootsuite

NOVEMBER 30, 2020

Availability for all Hootsuite customers is just around the corner—read our news release for more information and look out for the announcement in 2021. Our recent Social Transformation Report revealed that social media now captures between 13-24% of the marketing budget. Elevate your impact with new reports.

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HootSuite Instagram Metrics Template 119

Hootsuite

MAY 19, 2022

In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. You can use Facebook’s official analytics platform, Business Manager , to dig into data from all of Meta’s social media platforms. Source: Hootsuite Analytics. and 12:00 p.m.

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Tips HootSuite Facebook How To 141

Sprout Social

NOVEMBER 9, 2021

If you’re stuck on “when” or “how often” to upload, look no further than your own analytics. Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement. Upping your upload frequency makes that incentive even stronger.

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Ignite Social Media

MARCH 4, 2021

As of February 2021, there were over 10 million weekly active users on the app. In a world of data-driven social media marketing efforts, platform analytics are critical to help measure the success of marketing initiatives. Clubhouse rooms play host to experts across a wide variety of fields discussing topics of interest.

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Brands Hosting Conversation Platform 180

Sprout Social

JULY 6, 2022

And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. With the many healthcare news and updates in 2021, we can assume audiences were looking for answers to their questions or sharing their experiences. Healthcare social media resources. How to find your own best times to post on social media.

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Twitter Tourism Travel Education 103

Keyhole.co

NOVEMBER 4, 2020

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. To help you find the right one, we’ve gathered and updated our guide to the best 25 tools to use in 2021. Jump ahead: 1. Oktopost 4.

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Analytics Social Media Tools Price 105

Hootsuite

JULY 5, 2022

The last insight we have on this from inside Instagram comes from Creator Week in June 2021, when Mosseri said a “healthy feed” is a “couple posts a week, a couple Stories a day.”. With all growth strategies, it’s a good idea to keep a close eye on your Instagram analytics to see what’s providing the best results. photo posts.

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Instagram Strategy HootSuite Hashtag 110

agora pulse

DECEMBER 23, 2020

“Social Media Explained” covers all the basics, including how to create a strategy and which platforms to use for your business. Social Media Marketing for Beginners 2021 | Chandler Miller & Donald Preace. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips.

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Skills Social Media Marketing Influencer 195

Buffer Social

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. Love you, Lo-Fi filter.)

Features 113

Features Instagram How To Template 113

Sprout Social

SEPTEMBER 7, 2021

— nba paint (@nba_paint) August 21, 2021. In this article, we’ll break down six standout social media campaign ideas from the past year to learn what makes them so successful and what they reveal about the future of social campaigns. 6 social campaigns that captivated the internet in 2021. LetsChangeBeauty.

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Campaign Social Media Collaboration Apple 134

Keyhole.co

NOVEMBER 18, 2021

As the influence of social media in our lives grows, influencer marketing is steadily replacing traditional advertising. billion in 2021. Going a step ahead, successful influencer relationship management tracks influencer analytics. Google Analytics can identify the path a prospect took from the influencer’s post to a sale.

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Influencer Strategy How To Metrics 52

Hootsuite

MARCH 8, 2022

In 2020, shoppers spent $560 billion USD directly on social media platforms. 48% of Americans purchased something on a social network in 2021. Not just online, but specifically from a social media platform. Access advanced conversion tracking analytics. trillion USD in 2026. Get a Shop tab on your profile.

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Hootsuite

MARCH 2, 2022

use social for “finding products to purchase.”. An even larger number of social users turn to social networks to research brands: 43.5%. Young women aged 16 to 24 are especially likely to use social for brand research. Smaller social networks are an increasingly important way to fill your funnel.

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Retail Social Media Brands Tips 104

Hootsuite

APRIL 29, 2021

In the 10 years since its launch, Line has become the leading social platform in the country, with roughly 68% of the population on the app. Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Line is a Japanese social media app. Source: Line Business Guide 2021.

Brands 119

Brands HootSuite Yahoo Survey 119

Buffer Social

DECEMBER 15, 2021

Expecting a social media manager to run social strategy and create videos and visual elements and write copy and do customer support and run ads and report on analytics—as you can tell, it’s a lot. What do you think is the future of organic social media? (In What resources will I be able to provide?

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Hootsuite

DECEMBER 9, 2020

With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. But is your social strategy up to the task? Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021.

Questions 142

Questions Social Media Strategy Survey 142

Oktopost

OCTOBER 26, 2020

Considering the broad selection of social media management tools and solutions out there, how can one begin to choose? How to choose the social media management tool for you. Before you dive into our list of top social media management solutions for 2021, it’s worth taking a moment to consider the criteria for selection.

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Social Media Management Social Media Tools Hubspot 159