Hootsuite

JUNE 16, 2021

During Instagram’s Creator Week in June 2021, Instagram chief Adam Mosseri suggested that posting 2 feed posts per week and 2 Stories per day is ideal for building a following on the app. Think about how often your audience wants to hear from you,” says Brayden Cohen, social marketing team lead. Stories can be posted more frequently.

Social Media 145

Social Media HootSuite Statistics Template 145

Digimind

JANUARY 6, 2021

2021 is here, and it doesn’t have to be a continuation of the last difficult 10 months that have plagued brands and agencies alike. We made it!

Social Media Management 56

Social Media Management Analytics Social Media Tools 56

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Is YouTube Still A Good Marketing Platform? You need YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

SocMed Sean

FEBRUARY 10, 2022

Last year, eMarketer predicted that Instagram would hit 1.074 billion users worldwide in 2021. As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. As of 2018, 71% of US businesses reported they use Instagram for marketing.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report.

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Likeable

MARCH 16, 2021

Lucky for you, we’ve gathered the key information you need for your marketing efforts. Here are 21 statistics that will help you succeed on social in 2021! As of January 2021, TikTok has 689 million global active users. . The post 21 Stats & Facts Social Media Marketers Need to Know in 2021 first appeared on Likeable.

Social Media 72

Social Media Marketing Patterns YouTube 72

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Stay tuned for exciting updates coming for the Tag Report in early 2021. .

Data 96

Data Sentiment API Analysis 96

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

DECEMBER 9, 2020

But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . In marketing, when one campaign finishes, the next begins. Adaptability is the key to success.

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Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Dash Hudson.

Case Study 114

Case Study Marketing Directory Retail 114

Oktopost

JULY 30, 2020

So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Why use webinars in 2021? The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. Detailed analytics tools . Basic marketing features.

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B2B Platform Price Software 98

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The best social commerce platforms to use in 2021. A social media analytics tool can help you keep up information as your audience grows.

Retail 139

Retail Instagram Buy Social Media 139

Later

JANUARY 1, 2021

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers. If you want to skip the experiments and get right to the good data, an Instagram marketing platform like Later can do the work for you!

Instagram 99

Instagram Activities Feed Feedly 99

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Report 131

Report Social Media Metrics Team 131

Audiense

MARCH 24, 2021

G2 Crowd has just released the G2 Spring 2021 Reports and thanks to your kind reviews and continued support Audiense has kept its lead in the newly launched Audience Intelligence category as well as Influencer Marketing, Social Media Analytics and Social Media Monitoring. Social Media Analytics. Social Media Analytics.

Analytics 148

Analytics Influencer Report Review 148

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 134

Sentiment How To Marketing Analysis 134

Sprout Social

NOVEMBER 17, 2021

In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully. There are three main types of analytics you can track: Stream health: This will notify you of any potential issues with your livestream so you can quickly rectify them to avoid a dip in viewer count.

YouTube 131

YouTube Privacy Mobile Video 131

SocMed Sean

FEBRUARY 24, 2022

Is Facebook still a good marketing platform? Now, as of November 2021, Facebook hit a hit nearly three billion monthly users. Now, as of November 2021, Facebook hit a hit nearly three billion monthly users. Reasons to Continue Marketing on Facebook. So, is Facebook still a good marketing platform for businesses in 2022?

Facebook 130

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Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 200

Examples Marketing Retail Automotive 200

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. Here’s everything you need to know about Facebook Stories in 2021: . Step #7: Tracking Your Facebook Stories Analytics . Ready to grow your business on Facebook in 2021? Ready to get started?

Facebook 95

Facebook Instagram Feed Feedly 95

Sprout Social

OCTOBER 6, 2021

You can find this information by heading into your business or creator tools and checking out your analytics. Influencer marketing is a great tactic on Instagram, but this also extends over to TikTok. Our last tip is simply to test out putting some of your marketing ad budget behind promoting your TikTok videos. ” 11.

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Hashtag Trends Influencer Platform 133

Pixlee

JULY 21, 2021

You’ll need to collect user data from web analytics, interviews, surveys, and user research to create your customer persona. That work will help with product development and marketing efforts. Over 80% of marketers say interactive content helps grab the attention of their audience. Optimize for Interactive Content.

Engagement 98

Engagement UGC Content Insurance 98

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing . Build trust.

UGC 52

UGC Marketing Influencer Authentication 52

Likeable

MARCH 31, 2021

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Keep reading to find out what social listening is, what you can do with it, and why it’s absolutely crucial to your brand in 2021. What Is Social Listening? Competitive Analysis.

Strategy 106

Strategy Brands Influencer Analysis 106

Hootsuite

APRIL 11, 2022

As of 2021, TikTok had 78.7 We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. TikTok analytics tools. TikTok Analytics. You’ve got access to in-app analytics if you’ve got a TikTok account. Brand Maxima Analytics. Do you have a trusted box of TikTok tools?

Tools 110

Tools HootSuite Marketing Analytics 110

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. As of December 2021, the platform boasts over 7.5 So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? How to market on Twitch: 3 methods.

Marketing 102

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Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 137

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

B2B 62

B2B Marketing Apple Compete 62

Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle. 2 User-generated Content Is Key.

Instagram 98

Instagram Tips Discount UGC 98

Ignite Social Media

OCTOBER 27, 2020

Ignite Social Media, the original social media agency® , announced today that it will be hosting a series of “Ask Me Anything” webinars on critical social media marketing topics. This complimentary series kicks off on Wednesday, November 11 at 1:00 PM ET, focusing on the topic of 2021 social media planning and budgeting.

Class 85

Class Social Media Automotive Hosting 85

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . Checklist to Prepare for Black Friday and Cyber Monday 2021. Detailed analytics let you know exactly what’s working best, so you can further target the avenues that work best for your business. Upgrade Your Ratings & Reviews Before Code Freeze.

UGC 52

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Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . Checklist to Prepare for Black Friday and Cyber Monday 2021. Detailed analytics let you know exactly what’s working best, so you can further target the avenues that work best for your business. Upgrade Your Ratings & Reviews Before Code Freeze.

UGC 52

UGC Widget Retail Discount 52

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

B2B 132

B2B SEO YouTube Tools 132

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.

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B2B LinkedIn Facebook Statistics 150