Sprout Social

FEBRUARY 5, 2020

For sales teams, it pays to be on social media—literally. Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Power innovation for product and R&D teams.

Tools 93

Tools Sentiment How To Team 93

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. In 2020, they partnered with civil rights activist, Colin Kaepernick, for the release of their Change The Whirled flavor. — Foot Locker (@footlocker) June 24, 2020. — Pinterest (@Pinterest) August 11, 2020.

Campaign 112

Campaign Brands Communities Industry 112

Likeable

APRIL 26, 2021

In case you missed the big news , Likeable was recently acquired by digital transformation company 10Pearls ! Since its inception, 10Pearls has been a “double bottom line” company, created to deliver superior services and make a difference in the world. In 2020, our relationship with “home” changed. Get in touch.

Sentiment 91

Sentiment Campaign Team Small Business 91

Sprout Social

JULY 12, 2022

Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Stock prices (for public companies). Sales and revenue.

Examples 111

Examples Brands Sentiment Reputation 111

Sprout Social

OCTOBER 8, 2020

The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy. Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. For fresh ideas, go no further than your own company.

Content 144

Content Meeting Process Sentiment 144

Sprout Social

APRIL 21, 2020

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. — Shedd Aquarium (@shedd_aquarium) March 16, 2020. — Hot Pockets (@hotpockets) April 13, 2020. pic.twitter.com/VdxN3oQAfe.

How To 124

How To Social Media Management Metrics Team 124

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. There is no doubt that in 2020, digital marketing is critical to maintaining and developing relationships with B2B buyers. What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

MARCH 26, 2020

By all accounts, social media professionals have demanding roles that require critical, creative thinking, organization and collaboration across teams. a leading technology company that provides enterprise open source solutions. She and her team are responsible for managing all the corporate social media handles.

Social Media Management 144

Social Media Management Social Media Comparison Energy 144

agora pulse

JANUARY 3, 2020

To help you, check out my best agency director hacks to grow your Twitter profile in 2020, and find out why making your mark in the Twittersphere is as important as ever. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. positive sentiment around the conversation.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

OCTOBER 27, 2022

These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. Automated phone systems? Help guides?

Statistics 110

Statistics Social Media Brands Issues 110

Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! katiestucky) May 13, 2020. — Caitlin Ryan, APR (@caitrryan) May 13, 2020. — Katie Stuckenschneider ??????

Marketing 101

Marketing Skills Data Team 101

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Social’s power remains relationships, not scale.

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. So, how can you rise to meet consumers’ expectations without burning out your team? This frees up your team to spend time on more nuanced and complex customer issues. — christine thomas (@christine91016) March 30, 2022.

Conversation 100

Conversation Strategy Social Media Marketing 100

Sprout Social

FEBRUARY 18, 2020

Have you ever Tweeted at a company and received radio silence? That must’ve been frustrating and impacted how you now perceive the company, whether or not you realized it at the time. Monitoring helps you with your brand perception and sentiment. — Alaska Airlines (@AlaskaAir) February 5, 2020. Jordan [link].

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

DECEMBER 9, 2020

You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more. Wendy’s boldly jumped in on the trend by having team members play the game and stream it. — Wendy's (@Wendys) October 15, 2020. The meme started trending around late September and early October of 2020.

Trends 126

Trends Hashtag Meme Sports 126

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. — Burger King (@BurgerKing) September 22, 2020. Social listening is great for monitoring brand sentiment, understanding your customers’ needs and wants and keeping an eye on your competitors. Posted by Olive & June on Wednesday, July 29, 2020.

Data 125

Data Survey How To Review 125

Sprout Social

AUGUST 3, 2021

After the year we’ve all had, it shouldn’t come as a surprise that the 2020 games got off to a shaky start. Sentiment surrounding the games remained steady at 43% positive and 23% negative (34% neutral), before swinging sharply to negative on July 8, the day it was announced spectators would not be allowed. May the best teams win.

Brands 133

Brands Sports Compete Apparel 133

Hootsuite

SEPTEMBER 28, 2020

In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships. Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. PR teams must act quickly and strategically to maintain a positive relationship with their audiences. Gauge positive and negative sentiment from audiences. Proactively plan for crisis management.

Statistics 107

Statistics Skills Analytics Press Release 107

Likeable

MARCH 31, 2021

It’s a very important (yet, as mentioned above, underutilized) part of audience research, giving brands the opportunity to track, analyze, and take action to respond to relevant conversations happening on social media—even when the company is not specifically tagged or mentioned. Competitive Analysis. Recruiting & Influencer Sourcing.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Regularly monitor Glassdoor company reviews. Reading Glassdoor reviews is mutually beneficial for both job seekers and companies.

Review 96

Review FAQ Construction Metadata 96

Sprout Social

OCTOBER 11, 2022

If you’re unsure when you should or shouldn’t be involved, you may want to consult your company’s legal team to assess when a response is needed vs. not needed. Peloton followers took to social media to applaud the company on its stance because the brand leaned into its company values in relation to the tragic events.

Eventful 114

Eventful Social Media How To Sports 114

Keyhole.co

OCTOBER 24, 2022

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%. Contrast this with Company B that starts the month with 10,000 followers and gains 100.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Hootsuite

JANUARY 13, 2022

For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Smaller companies also use UGC in their social campaigns. Well Traveled.

UGC 145

UGC Content HootSuite Authentication 145

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Want to diversify your company ad budget and try a new channel? For example, to increase awareness of the 2020 U.S. Expand your reach.

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

OCTOBER 17, 2022

Some companies use it as a retention strategy as well. Along with social listening, use social media sentiment analysis to see how your customers feel about your brand. The experience management company asked conference attendees to Tweet them a wish and they promised to deliver in real time. Surprise and delight ideas.

Brands 98

Brands Fashion Eventful Hosting 98

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? — Kahlúa (@Kahlua) May 27, 2020.

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. This includes data about customer queries, behavior, engagement, sentiment, and interactions. Collaborate with your ecommerce team to decide on the best solution. Invite your team to Heydey using their names and email address.

FAQ 120

FAQ Retail Overview Loyalty 120

Oktopost

MAY 11, 2020

It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans.

Social Media 75

Social Media How To Social Media Management Organization 75

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Hootsuite

MARCH 15, 2021

— Tropical Sun (@TropicalSunFood) March 20, 2020. — Josie Osborne (@Josie_Osborne) April 13, 2020. Especially if the sentiment is positive, be sure to reply to these mentions! Click on Social networks and teams. Simply follow our page and tag your mum or a friend who takes the BEST care of you.

Twitter 145

Twitter HootSuite Notification Analytics 145

Buffer Social

MARCH 21, 2022

Numerous resources talk about how to keep remote employees engaged — and that’s hundreds more than there were before much of the global workforce went remote in 2020. Our team engagement scores, which I measure with a survey every six months, have decreased from the beginning of 2021. And we’re not alone.

Team 13

Team Eventful Project Survey 13

Sprout Social

DECEMBER 5, 2022

— Shedd Aquarium (@shedd_aquarium) April 8, 2020. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

MARCH 19, 2020

The agency world is hyper-competitive as companies vie for top clients. Analyze the sentiment surrounding your agency. — B Squared Media (@HelloBSquared) March 6, 2020. Sprout thrives in an agency environment, letting you collaborate seamlessly across agency and client teams.

Social Media 111

Social Media Strategy Case Study RFP 111

Buffer Social

NOVEMBER 7, 2023

Tell us about your team. I don’t have much of a team right now—I’m flyin’ solo! ” sentiments are oft-repeated: they’re true. I had two kids in under two years during a pretty wild time in history (my first was born in April of 2020). Log it and keep the receipt, gosh darnit.

Project 94

Project Software Small Business Energy 94

Sprout Social

APRIL 15, 2024

A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This can snowball into reputational damage for the company that impacts revenue and customer trust.

Press Release 94

Press Release Banking Reputation Marketing 94

Hootsuite

SEPTEMBER 3, 2020

2020 changed everything: the way we communicate, the way we shop, the way we greet one another. This blog post summarizes: Our 2020 social trends predictions that came to pass. 2020 social trends predictions that came to pass. Our research team painstakingly compiled our social trends predictions for 2020.

Trends 144

Trends Social Media HootSuite Embedding 144