Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Your network is your net worth. It's not enough to only gain attention.

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LinkedIn Engagement Strategy Authentication 78

Sprout Social

MARCH 29, 2021

As the widest-reaching social network around, Facebook boasts nearly 2.8 Ultimately, Adore Me’s Valentine’s Day efforts resulted in 226% more purchase conversions than the brand’s 2020 campaign, at a 6% lower cost per acquisition. Posted by GoPro on Tuesday, December 15, 2020. The Teaching Company. Owlet Baby Care.

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Campaign Facebook Influencer Embedding 142

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about.

Brands 110

Brands Marketing Apparel Issues 110

Sprout Social

APRIL 21, 2020

— Shedd Aquarium (@shedd_aquarium) March 16, 2020. Not every social post is going to generate the same excitement as Wellington and his other penguin pals, but keep a close eye on your data. Lean into authenticity and empathy, and remind your audience that your relationships on social are more than just transactional.

How To 125

How To Social Media Management Metrics Team 125

Pixlee

AUGUST 22, 2020

So the question presents itself; how can companies adapt to social distancing and deliver more personalized online shopping experiences? UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. One answer is with user – generated content (UGC). Implement Live Chat.

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UGC Authentication Patterns Communities 54

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. Learn more here. Fourteen hours.

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Examples Campaign Tips UGC 142

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Does TikTok and the opportunities it provides align with my social media goals? Your goals are the heart of your social media strategy and your social network choices need to be in service of them.

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Questions Banking Insurance HootSuite 104

Sprout Social

AUGUST 2, 2022

But like on all social networks, trends on YouTube come and go. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. Plus, in an era of social distancing, these real-time videos can help take the place of live events. Current and emerging YouTube trends.

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YouTube Trends Strategy Content 139

Sprout Social

AUGUST 25, 2020

Not to mention that content originating from Reddit tends to score huge numbers on social media. — Reddit (@reddit) August 13, 2020. If you approach Reddit like the rest of your social presence, you’re going to be disappointed. Companies usually conduct AMAs in conjunction with a promotion or launch.

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Reddit How To Marketing Banking 134

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers.

Brands 159

Brands Airlines Hashtag Influencer 159

Later

JUNE 28, 2021

Unlike consumer-facing companies, which have broad audiences and can market to the masses, B2B companies (such as software, manufacturing, or even advertising businesses) have a more niche audience. With over 750 million members, LinkedIn is a massive global community of professionals, many of whom are company decision-makers.

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B2B LinkedIn Marketing How To 88

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 136

Engagement Brands Review Influencer 136

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. billion, are active social media users. hours per day spent on social media platforms.

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Data B2B Statistics Social Media 131

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? ” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. TikTok’s privacy policy.

Social Media 132

Social Media Privacy Marketing Policies 132

Pam Moore

JANUARY 28, 2020

The heart of your company needs to be shared. Using different communication mediums and social networks to tell brand stories. How to Subscribe to Social Zoom Factor Podcast . Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand.

Brands 78

Brands Training Sample Samples 78

Hootsuite

SEPTEMBER 3, 2020

As we enter the final stretch of this unforgettable year, it’s a good time to check in on the trends impacting the social media landscape. 2020 changed everything: the way we communicate, the way we shop, the way we greet one another. It also changed how we use social media. What social networks are doing.

Trends 144

Trends Social Media HootSuite Embedding 144

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. What you should do in 2020.

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Trends Social Media CPA Sports 145

Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020.

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Facebook Marketing HootSuite Social Networking 111

Later

SEPTEMBER 1, 2020

But despite its e-commerce leanings, all kinds of businesses thrive on Instagram — from SaaS companies like Later to publishers like Fast Company. A post shared by Ciara | Solo Female Travel (@hey_ciara) on May 26, 2020 at 9:38pm PDT. Do you ever record videos? If so, have you created a video clip for yourself?

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

APRIL 15, 2024

A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This can snowball into reputational damage for the company that impacts revenue and customer trust.

Press Release 95

Press Release Banking Reputation Marketing 95

Hootsuite

SEPTEMBER 1, 2021

The highest-paid fitness influencer is Demi Bagby , who made over $3 million from less than 50 ads in 2020. According to the same study from eMarketer, companies want to partner with folks who have a following that knows and trusts them, particularly in the context of the COVID-19 pandemic and ongoing social justice movements.

Strategy 139

Strategy How To Authentication Influencer 139

Hootsuite

MAY 26, 2021

For example, natural skin-care company SoKind is using basic social selling principles in this Facebook post. Are you already engaged in social selling? If your brand has a Facebook Business Page, a LinkedIn page or Twitter profile , or is active on any other platform, you’re already engaged in the basics of social selling.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Later

SEPTEMBER 12, 2019

UGC Best Practices #2: Strive for Authenticity . Social authenticity is a growing trend online , and sharing honest user reviews through UGC will keep your brand ahead of the curve. UGC Strategy #3: Organize a Social Channel Takeover . Influencer marketing is on pace to become an $8 billion dollar industry by 2020. .

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UGC Content Instagram Hashtag 60

Hootsuite

AUGUST 30, 2022

BeReal is currently the top social networking app on the Apple App Store. The app launched in 2020 but has recently become popular with Gen Z. 83% of Gen Z shops on social media. The reason Gen Zers gave for this in the study was weeding out companies they view as pretending to care, but really only caring about profit.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

OCTOBER 4, 2022

Employee advocacy is when a person who works for a company promotes the brand or company on social media (think: posting news about the business or a selfie with company swag). About 47% of buyers say thought leadership led them to discover and purchase from a company. Request a demo.

Brands 83

Brands Curation LinkedIn Social Media Management 83

Hootsuite

AUGUST 19, 2020

— Coors Light (@CoorsLight) April 28, 2020. The #CouldUseABeer campaign was inspired by another previous social media win for Coors Light. — Coors Light (@CoorsLight) April 12, 2020. A post shared by Destination British Columbia (@hellobc) on Apr 29, 2020 at 8:11am PDT. Tell us who could use a 6 pack and why.

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Campaign Social Media Travel Hashtag 145

Sprout Social

DECEMBER 9, 2021

But increasingly, social is where consumers go to both discover and buy from brands. Social commerce sales will more than double in the US from almost $28 billion in 2020 to over $56 billion in 2023. According to our own research, 65% of consumers have already made purchases directly through social media.

Social Media 144

Social Media Review Buy Engagement 144

Hootsuite

OCTOBER 13, 2020

— Kahlúa (@Kahlua) May 27, 2020. Ongoing social media sentiment analysis can alert you quickly when customer preferences and desires change. Then, your company can prepare a proper response, strategy, or script. — OREO Cookie (@Oreo) August 9, 2020. — Heathrow Airport (@HeathrowAirport) August 3, 2020.

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Sentiment Analysis Template Templates 145

Webbiquity SMM

APRIL 12, 2022

Create a social media policy. A social media policy serves two functions – 1) preventing a social media crisis (preferably) and 2) managing a social media crisis (if it fails at function #1). If your company maintains a social media presence, you should have a policy for using and navigating this channel.

Social Media 189

Social Media Policies How To Guidelines 189

Hootsuite

JULY 14, 2021

Calculate it on a post-by-post basis or for an entire campaign — for any social network. Plant delivery company Plantsome doesn’t just post product pics, it shares lifestyle inspiration photos, too. Calculate it on a post-by-post basis or for an entire campaign — for any social network. Get the calculator now!

Engagement 145

Engagement Facebook HootSuite Groups 145

Hootsuite

APRIL 28, 2020

It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. A number of companies have used branded hashtag challenges to great effect, but the reigning champion is Chipotle. Be authentic. — Rebecca Jennings (@rebexxxxa) March 6, 2020. important; }.

Video 145

Video Engagement Hashtag Influencer 145

Sprout Social

JUNE 6, 2022

Brands simply can not pass up on the potential reach earned from these authentic engagements. TikTok comments allow companies to connect with customers while building brand awareness, so take advantage of the chance to show how your brand can be funny, authentic or witty. …even with the typo pic.twitter.com/Rzw90JFwkJ.

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Comments Engagement Collaboration Privacy 91

Keyhole.co

OCTOBER 14, 2020

TikTok has been a hot topic throughout 2020 from viral videos and challenges popping up on the platform all the way to the app’s near-ban in the United States. was then bought by tech company ByteDance in August 2018 and rebranded into the TikTok you know and love today. The Top 5 Social Media Strategies For Marketing Success in 2020.

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How To Marketing Hashtag Influencer 119

Later

DECEMBER 23, 2020

Ready for some predictions to fire up your social media strategy in 2021? 2020 was a challenging time for businesses big and small, creators, influencers, and everyone in between. So to help you get a head start on your social strategy for the new year, we’ve lined up our top predictions for the next 12 months (and beyond!):

Social Media 120

Social Media Strategy Meme Instagram 120

Buffer Social

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Which is exactly why it’s crucial that social media marketers establish a solid video strategy for ephemeral content. All of that is personalization.

Trends 111

Trends Social Media Data Authentication 111

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Social Media isn’t only Social Networks.

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Communities Twitter Web 2.0 ROI 237

Hootsuite

SEPTEMBER 24, 2019

marketers used Instagram in 2016, more than 75% will do so by 2020. This Instagram marketing tips for 2020 cheat sheet will help rev up your Instagram strategy, whether you’re just getting started or you’re already a seasoned pro. Regrams and UGC: User-generated content is by nature authentic and compelling.

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Instagram Tips Marketing Hashtag 112