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Five 2021 Social Media Predictions That are “So 2020”

Ignite Social Media

As 2020 is now in hindsight, it will live in infamy as one of the most perplexing years of the modern era. With murder hornets , African dust storms blanketing Puerto Rico, and a biblical plague of locusts representing just a small sample, 2020 was the WTF of years. What a decade this past year has been.

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Understanding Twitter verification in 2020

Sprout Social

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. — Twitter Support (@TwitterSupport) March 21, 2020.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. In 2020, consider making Instagram Stories a greater part of your strategy, or test out TikTok to see if it’s a fit for your product or brand. #2

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The State of Paid Social in 2020

Pixlee

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Social Ad Spending is Increasing Overall – but has Taken a Hit.

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Influencer Fraud: Does It Still Exist in 2020?

Pixlee

But is influencer fraud as big of an issue in 2020? As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. And so far, it hasn’t changed much in 2020. Check the Authenticity of an Influencer. How does one actually measure authenticity?

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How Brands & Marketers Should Navigate the 2020 Election

Likeable

2020 has been a hard year for many of us, and even though social media has come under greater scrutiny, we have also found ourselves using it more. Companies used to pause ads whenever a catastrophe happened. of their revenue in 2020, even as digital is poised to overtake traditional media spending for the first time.

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5 User-Generated Content Campaigns from 2020 to Learn From

Pixlee

MADE.com is an upscale furniture company that has always relied on user-generated campaigns to ensure continued fresh and engaging content. MADE.com extended its UGC run in 2020 with its “Stay Grounded” campaign. The lockdown in 2020 meant all video production and live sporting action would be put to a halt. Let’s start!