2018 Reflections: Our 10 Favorite Articles of 2018
Social Media Today
DECEMBER 28, 2018
Looking to get a head start on coming social media marketing shifts? Check out our favorite posts from the last year in this summary.
Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business
Pam Moore
JANUARY 30, 2018
It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. ” If this isn't bad enough, I even saw a recent article and “survival guide from a top publisher blaming Facebook for “publishers becoming more vulnerable to ad fraud.”
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5 Digital Marketing Predictions for the 2018 Olympic Games
Convince & Convert
FEBRUARY 1, 2018
Articles like the one below are widespread. As the 2018 Olympic Games quickly approach, I am nearly as excited for the Twitter arguments as the competitions. While sports networks are predicting athletes’ positions on the podium, I’d like to provide you with a forecast tailored to those of the digital marketing persuasion.
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How “The Facebook Files” Could Impact Social Media Marketing
Ignite Social Media
SEPTEMBER 30, 2021
In fact, brands should be prepared for other changes that could impact their social media marketing performance. That Facebook’s major algorithm overhaul in 2018, designed to increase the “meaningful social interactions” we all experienced on the platform instead made it an angrier place. There were five.
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Navigating social media marketing in an election year
Sprout Social
MARCH 12, 2024
A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’”
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What is Earned Media?
Sherrilynne Starkie
FEBRUARY 18, 2020
Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. I first published them in 2006 and then updated them 2018.
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The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]
Audiense
JUNE 27, 2018
One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. which articles have had most resonance in social media? Use case for B2B.
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How Your Business Can Survive the 2018 “Facebook Apocalypse”
agora pulse
FEBRUARY 5, 2018
Zuckerberg made an announcement on January 11, 2018 that some have labeled “ Facebook’s Nuclear Bomb “: You can read the post for yourself, but these are the highlights: People feel better and happier when they have conversations with friends on Facebook. .” At least not for free.). And perhaps part of that is true.
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5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018
Buffer Social
JANUARY 30, 2018
If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content. In 2018, many businesses are turning to Facebook ads as a way to boost the performance of their content.
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111 3 Snapchat Announcements Marketers Need to Know
Ignite Social Media
MAY 31, 2019
Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. Internal data (Q4 2017 vs. Q4 2018), users have tripled the time they’ve spent watching shows on Snapchat. Users can share articles, high scores in games, and more seamlessly.
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4 Keys to Choosing an IT hosting Services Company in 2018
Social Media Marketing
FEBRUARY 2, 2018
The hosting landscape has been constantly changing and if you are looking to choose the best IT Hosting Service Company in 2018 here are four things you need to consider. Summary – In this write-up discuss some of the things that you need to consider when it comes to choosing an IT hosting service company in 2018.
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10 Content Trends to Watch in 2018
Proactive Report
JUNE 20, 2018
In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Initial Coin Offering (ICOs) will come to content marketing. Read the full article on the 10 Trends. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams.
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59 Social media checklist: Action items for social marketers in 2019
Sprout Social
DECEMBER 13, 2018
Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Personalize your marketing efforts. Where is the line?
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5 Key Trends to Inform Your 2018 Digital Marketing Strategy
Pixlee
DECEMBER 1, 2017
The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move is to stay on their 2017 trajectory, or chart a different path forward.
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A Painless Guide to Social Media Marketing for Dentists
Sprout Social
MAY 2, 2018
But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started!
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What brands and BTS can teach you about partnerships and social media marketing
Unmetric
APRIL 2, 2019
Over 5K interactions at the time of writing this article. And this fan-based marketing has paid off quite well for the band and the team, for their loyal fans also serve as brand advocates—their fans have gone as far as to sponsor billboards in Times Square for BTS. This post was the most engaging of all of VT Cosmetics’ posts in 2018.
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Why digital literacy matters for marketers
Sprout Social
MAY 26, 2020
Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.
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What You Need to Know About Instagram Demographics and Its Growth ?
Ignite Social Media
AUGUST 1, 2022
Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Thus, most marketing efforts made on this service should primarily focus on that age demographic. . On a recent article we posted , we have included Reels to be a primary content king dominating Instagram.
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10 Social Media Marketing Basics for Budding Businesses
Sprout Social
NOVEMBER 26, 2018
Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Chances are you can find them here.
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7 statistics that prove the importance of social media marketing in business
Sprout Social
JUNE 17, 2021
The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. — Courtney Lacy (@clacy__) December 4, 2018.
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145 10 Influencer Marketing Advancements That Need to Happen in 2019
Ignite Social Media
JANUARY 8, 2019
This article originally appeared on Forbes.com , on December 28, 2018. By most accounts, influencer marketing is now a multibillion-dollar industry. Brands need to expect their influencer marketing partners to be able to match audiences with their needs in 2019. billion in ad sales in the U.S. The Tug Of War Over Rates.
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Great Examples of Videogame Social Media Marketing
Socialmedia.biz
JANUARY 14, 2020
Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played. Anyway, let’s get started!
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78 What the GDPR Means to Social Media Marketers
Buffer Social
MAY 8, 2018
I’ll also cover several key things to note for social media marketing. Disclaimer : This is my personal understanding of the GDPR based on my research and only covers social media marketing. The regulation will be enforceable from May 25, 2018. This will benefit all businesses that do online marketing.
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Content For Affiliate Marketing: It’s Not as Difficult as You Think
OnlineRockersHub Marketing Blog
FEBRUARY 10, 2020
Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. So, how can you get the best of both worlds and create an all-rounded marketing plan to make your business shine in 2020? What Is Content Marketing?
7 steps to a successful social media video marketing strategy
Sprout Social
JUNE 17, 2020
Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Set goals for video marketing. Set goals for video marketing.
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What the Teens Are Up To: Most Used Social Channels
Ignite Social Media
AUGUST 16, 2018
According to the 2 Pew Research Center’s 2018 poll, 32% of teens in the U.S. 1 According to a Washington Post article, teens wish their parents knew three things about social media. January 9, 2018. Teens, Social Media & Technology 2018.” May 31, 2018. I was partially right!
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CCPA Quick Facts for Marketing
Oktopost
JUNE 4, 2019
Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. Many marketing technology platforms have taken steps to assist marketers with compliance.
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10 Great Social Commerce Examples to Get Inspired
Social Media Strategies Summit
MARCH 25, 2021
Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 Instead, the pre-release was timed to coincide with the 2018 NBA All-Star game. Social commerce is big business. Image Source: TechCrunch ).
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223 How Facebook Marketing is Changing (And How to Be Prepared)
Buffer Social
MAY 21, 2018
Apps created before today that have been previously approved to request `publish_actions` can continue to do so until August 1, 2018. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good. But what does this mean for marketing on Facebook?
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An expert’s guide to influencer marketing
Sprout Social
MAY 5, 2019
A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.
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Top Five: New social media ‘stories’ features
Sherrilynne Starkie
JANUARY 10, 2019
Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Facebook stories are getting more useful for marketers. New CTA buttons for Facebook Page stories.
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Five Upcoming Social Networks To Look Out For In 2021
Ignite Social Media
MARCH 2, 2021
This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. Few marketers were prepared for its sudden gain in popularity, though. Marketing on Upcoming Social Networks.
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212 Using Social Media Humor Can Benefit Your Business, But Be Cautious Of The Pitfalls
SocMed Sean
DECEMBER 18, 2018
Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. For the most part, people don’t visit social media channels to be marketed to. Who’s next?
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The Complete Guide to YouTube Ads for Marketers
Hootsuite
JUNE 11, 2020
In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. a) Choose your campaign goal, based on your brand’s marketing objectives: Sales. Non-skippable in-stream ads (including bumper ads).
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Captivating a global audience: Why social data is the key to your esports marketing strategy
Sprout Social
AUGUST 26, 2020
But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. A more strategic approach to esports marketing.
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started
Social Media Strategies Summit
APRIL 8, 2021
The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. But if you’re going to use Reels in your Instagram marketing strategy, your content needs to look on point. 3 Ways to Use Reels in Your Instagram Marketing Strategy.
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234 Job Opportunities After MCA in India - Digital Marketing Is New World Order
Social Media Marketing
DECEMBER 8, 2017
And that door is Digital Marketing. I followed my friend and walked in for an interview with a digital marketing agency and today I am in total love with my job. In fact Digital Marketing has emerged as one of the best career options for MCAs and even engineers graduating in IT and Computer Science.
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What You Need to Know About Instagram Demographics and Its Growth ?
Ignite Social Media
AUGUST 1, 2022
Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Thus, most marketing efforts made on this service should primarily focus on that age demographic. . On a recent article we posted , we have included Reels to be a primary content king dominating Instagram.
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How to Submit a Guest Blog Post
Ari Herzog
MAY 2, 2018
Step 2: Comprehend the difference between guest blogging and article marketing. How to Submit a Guest Blog Post Do You Read Blogs in 2018? Step 3: Scroll through the archive and see what I write about. Step 4: Contact me with your idea. Be specific. Thanks for reading. Please sign up to receive blog posts by email.
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How to Use LinkedIn Hashtags
Oktopost
FEBRUARY 9, 2021
For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.
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How social media drives cryptocurrency for users & brands
Sprout Social
SEPTEMBER 4, 2018
Those bitcoins are worth 67 million dollars as I’m writing this article. Blockchain and cryptocurrency aren’t the easiest concepts to grasp, and so, video (like the blockchain explanation video we shared with you before) has played a major role in how these companies market themselves on social media. Educating buyers.
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75 Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them
Waxing UnLyrical
MAY 24, 2018
The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Mary Wascavage is a Philadelphia-based public relations and marketing professional. I love a good idiom. Are you one of them?
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242 Buh bye Facebook “Explore Feed”
Janet Fouts
MARCH 2, 2018
An article in the New York Times said it actually amplified fake news , certainly something they didn’t intend. Thankfully that experiment is over now, as of March 1, 2018. Users don’t want to see spammy marketing content. And for publishers and brands? Bottom line? Recent updates to organic reach reporting.
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How Government Agencies Can Launch an Influencer Program from Scratch
Social Media Strategies Summit
SEPTEMBER 18, 2023
Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. Working in Less-Obvious Influencer Marketing Niches So far, all of Abbey’s examples have focused on the airport at Port of Seattle. Featured image by Pexels.
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