Unmetric

DECEMBER 23, 2019

We analyzed the most engaging Pongal posts on social media in 2018 and noticed that the majority of brands took the traditional route of wishing their fans with various Pongal greetings. Reliance Trends’ post on their Pongal offer engaged the most in the year 2018. See the latest Pongal posts by brands. Reliance Trends.

Social Media 101

Social Media Smart Phone Insurance Sports 101

Unmetric

AUGUST 22, 2019

In comparison with the previous years, 2018 saw a drop in the volume of back-to-school posts on Facebook and on Twitter by 16% and 14%, respectively. In 2018, brands on Instagram received over 8X more interactions than on Facebook and 81X more interactions than on Twitter. Instagram was the most preferred social network for brands.

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Social Media Engagement Class Campaign 127

yMarketingMatters

JUNE 10, 2019

In my previous blog , I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite ). Video consumption on Instagram increased 80% year over year from 2018). Sign up HERE to get my blogs directly to your inbox! Here are 7 tips to make the Instagram algorithm work in your favor! I have distilled it for you: 1.

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Tips HootSuite Notification Hashtag 130

Unmetric

NOVEMBER 12, 2019

Facebook Insights has a graph that tells you how many new Likes you got in a day (as does LinkedIn), which is helpful, but other native social network analytics like Twitter and Instagram do not have this feature. In this case, we added a few of Nike’s competitors and looked at their audience growth in 2018 in the chart below.

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Social Media Analysis How To Analytics 84

Unmetric

JULY 12, 2019

A post shared by Future Generali India Life (@fglifeind) on Aug 21, 2018 at 5:46am PDT. A post shared by Mercedes-Benz India (@mercedesbenzind) on Aug 25, 2018 at 9:00pm PDT. A post shared by Wai Wai (@waiwai_noodles) on Aug 21, 2018 at 5:41am PDT. A post shared by Renault India (@renaultindia) on Aug 25, 2018 at 8:29pm PDT.

Social Media 120

Social Media Engagement Banking Delicious 120

Unmetric

FEBRUARY 1, 2019

. — Funko (@OriginalFunko) February 14, 2018. — RELIANCE MUTUAL FUND (@Reliance_MF) February 10, 2018. — Fenty Beauty (@fentybeauty) February 9, 2018. — Strongbow UK (@strongbowuk) February 14, 2018. A simple engagement bait worked like a charm for this brand. Discover Content Ideas.

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Social Media Brands Class Film 111

Unmetric

AUGUST 16, 2019

However, the volume of posts around Onam saw a dip in 2018 across all the social networks. The volume of posts on Facebook dropped by 44% in 2018 when compared to 2017. In 2018, brands on Facebook received over 2x more interactions than on Instagram and 256x more interactions than on Twitter. Cadbury Gems. Zodiac Clothing.

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Social Media Engagement Campaign Fashion 72

Unmetric

MARCH 29, 2019

Instagram and Twitter saw a small spike in the number of posts in 2017 only to drop again in 2018. Despite the brands publishing the lowest number of April Fool’s Day posts on Twitter in 2018, these posts received the highest interactions when compared to the previous two years. — Google (@Google) March 31, 2018.

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Social Media Analysis Instagram Campaign 113

Later

DECEMBER 12, 2018

And if you want to take a look back, check out our 2018 Instagram Year in Review! Instagram Predictions #2: Instagram Analytics Will Become Even More Robust. Tracking and measuring your Instagram analytics has always been important. We saw some of this in 2018 with Facebook beta testing Instagram analytics on their platform.

Instagram 90

Instagram Authentication Influencer Analytics 90

Unmetric

MARCH 12, 2019

RT & follow @OriginalFunko for the chance to win an #ECCC 2018 exclusive Emerald Chrome Batman Pop! — Funko (@OriginalFunko) March 17, 2018. — Pedialyte US (@pedialyte) March 5, 2018. — Pedialyte US (@pedialyte) March 5, 2018. Monster Energy. Western Union. Michaels Stores. See the latest St.

Hotels 72

Hotels Energy Analysis Analytics 72

Unmetric

OCTOBER 24, 2019

According to our data, in 2018, 5,826 brands were found to be posting Veterans Day-related brand posts on social media. Read through the list of the top 15 most engaging veterans day social media posts that brands have done in 2018. A post shared by Jeep (@jeep) on Nov 11, 2018 at 6:30am PST. USAA (@USAA) October 31, 2018.

Social Media 70

Social Media Airlines Analysis Instagram 70

Unmetric

OCTOBER 31, 2019

Hyundai India ran a campaign called #BrilliantKidsMotorShow 2018 which became a huge hit on social media. Skim through the list below to find the top 19 most engaging social media posts that brands have done in 2018. A post shared by Club Factory Official (@clubfactoryapp) on Nov 13, 2018 at 6:56pm PST. PlayStation. Or adultish?

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Social Media Insurance CSR Fashion 70

SocMed Sean

FEBRUARY 10, 2022

As of 2018, 71% of US businesses reported they use Instagram for marketing. In addition, Instagram has updated their platform over the last year to include even more analytics tools that provide a narrowed lens on your audience. Currently, Instagram is one of the largest social media networks online.

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Instagram Strategy Marketing Metrics 162

yMarketingMatters

JUNE 10, 2019

In my previous blog , I explained how the Instagram algorithm works in 2019 (courtesy Hootsuite ). Video consumption on Instagram increased 80% year over year from 2018). Sign up HERE to get my blogs directly to your inbox! Here are 7 tips to make the Instagram algorithm work in your favor! I have distilled it for you: 1.

Tips 100

Tips HootSuite Notification Hashtag 100

Unmetric

AUGUST 13, 2019

To help spark some ideas for your Ganesh Chaturthi posts on social media, we’ve picked out the top 17 most engaging pieces of content from 2018. A post shared by Cashify (@cashify) on Sep 17, 2018 at 10:39pm PDT. A post shared by Faasos (@faasos) on Sep 12, 2018 at 10:02pm PDT. See the latest Ganesh Chaturthi posts. Tata Motors.

Social Media 75

Social Media Engagement Banking Avatar 75

Unmetric

JULY 10, 2019

A post shared by GoPro (@gopro) on Jul 30, 2018 at 1:40pm PDT. A post shared by United Colors of Benetton (@benetton_india) on Aug 4, 2018 at 10:40pm PDT. A post shared by John Players (@itcjohnplayers) on Aug 3, 2018 at 10:32pm PDT. A post shared by Huawei India (@huaweimobilein) on Aug 4, 2018 at 8:16pm PDT.

Social Media 89

Social Media Engagement Class Campaign 89

Unmetric

APRIL 2, 2019

After their collaboration with Puma on the Puma x BTS Court Star, they made things official by becoming the brand’s ambassadors in 2018. Their post on Instagram about these shoes was Puma’s most engaging post in 2018. This soft drink brand partnered with BTS for a number of campaigns in 2018, resulting in high engagement numbers.

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Social Media Brands Marketing Tourism 97

Unmetric

MARCH 18, 2019

We used Unmetric Discover , a platform which has indexed over 1 billion pieces of content from brands from all over the world to analyze posts by brands related to Holi in 2018. appeared first on Unmetric Social Media Analytics Blog. Sign up for a demo. The post How do brands celebrate Holi on social media?

Social Media 72

Social Media Brands Analysis Eventful 72

Buffer Social

MARCH 27, 2018

Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.

Content 110

Content How To Overview Analytics 110

Rebekah Radice

JULY 5, 2018

Get started today and set your 2018 goals! Rebekah Radice (@RebekahRadice) January 6, 2018. Create an email workflow that shares past blog posts, downloads, podcasts and other items of value around that topic. You can also use Google Analytics, Google Console, or tools like Buzzsumo to find topics that your audience loves.

Products 120

Products Social Media Affiliate marketing How To 120

Sprout Social

AUGUST 25, 2020

— Twitter Verified (@verified) February 26, 2018. In May 2018, Twitter verified politicians who appeared on general election ballots and introduced US election labels to indicate in which race politicians were running. — Kayvon Beykpour (@kayvz) July 17, 2018. We've paused public submissions for verification.??

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Twitter Badge Authentication Applications 139

SocMed Sean

JULY 23, 2018

Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Let us look at the few technologies which will shape social media usage in 2018 and beyond. Motion Sensing and IoT.

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Social Media Avatar Virtual World Metadata 242

Unmetric

NOVEMBER 16, 2018

Here’s how a selection of top brands executed their Cyber Monday campaign in the last few years to help give you ideas on how to execute your 2018 campaign. The post Top 10 Cyber Monday Social Media Posts appeared first on Unmetric Social Media Analytics Blog. See the latest Cyber Monday posts. Victoria’s Secret.

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Social Media Discount Analysis Campaign 66

Unmetric

OCTOBER 13, 2019

We analyzed Victoria’s Secret’s primary social media profiles across Facebook, Twitter, Instagram, and YouTube for the period of January 01, 2018 to September 30, 2019. From the chart below, you can see two visible dips in followers count in July and November of 2018. Victoria’s Secret (@VictoriasSecret) December 3, 2018.

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Social Media Apparel Fashion Instagram 99

Proactive Report

FEBRUARY 7, 2018

Reporting and analytics. Google Analytics. This is the number one skill CMOS are looking for in 2018. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work.

Tools 82

Tools Content management systems Analytics Skills 82

Social Media Strategies Summit

SEPTEMBER 12, 2019

Software algorithms evaluate user analytics to help the system determine what ad content is relevant to a particular user. Programmatic leverages user analytics to determine what content is most relevant to a user at any given time. In 2018 alone, advertisers lost $19 billion to fraudulent activities. Programmatic Media Buying.

Advertising 118

Advertising CPM CPC Buy 118

agora pulse

APRIL 24, 2020

Ok Twitter folks… am curious… go into your analytics. — Samantha Kelly (@Tweetinggoddess) December 11, 2018. These insights are nice to have but now our Twitter analytics are split over two areas, it makes finding metrics and measurement more cumbersome. Google Analytics. pic.twitter.com/FHZViCChiy.

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Twitter How To Analytics Statistics 138

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. These metrics can be found in Google Analytics. Oh, and we also saw a notable shift in social content marketing.

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Campaign Social Media Metrics Trends 111

Unmetric

JANUARY 17, 2019

This data though is still available to us for time periods prior to December 1st, 2018. The post Changes in certain Twitter metrics on our Analyze platform appeared first on Unmetric Social Media Analytics Blog. The following are the metrics that have been affected due to these unfortunate changes.

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Metrics Platform Twitter Overview 66

Unmetric

AUGUST 17, 2018

The brand added over 2 million fans on Facebook since the beginning of 2018, suggesting their aggressive growth on the platform. During the IPL 2018 season, Vivo saw an addition of 649K new fans on Facebook between April 1 and May 31, 2018. Total brand posts and total number of interactions on Facebook in 2016, 2017 and 2018.

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Campaign Hashtag Twitter Publishing 60

Sprout Social

DECEMBER 10, 2018

A post shared by Starbucks Coffee ☕ (@starbucks) on Nov 14, 2018 at 8:58am PST. Doing so can be done in a matter of seconds and provides access to analytics regarding engagement for your Instagram content across Pinterest. Double-dip Instagram content on your blog. CaramelBruleeLatte. View this post on Instagram.

Instagram 101

Instagram Hashtag Embedding Feed 101

Unmetric

MAY 10, 2019

— U Mobile (@umobile) May 19, 2018. The post Top 13 Most Engaging Ramadan Social Media Posts appeared first on Unmetric Social Media Analytics Blog. Semoga peroleh keberkatan di bulan yang penuh pengampunan ini. Selamat menyambut #Ramadan Al-Mubarak kepada semua Muslim di seluruh negara! Data Analysis Methodology.

Engagement 92

Engagement Social Media Retail Curation 92

agora pulse

JUNE 9, 2020

In 2018, Pinterest introduced promoted carousels. Analytics: Social media managers and advertisers will love Pinterest’s analytics panel for viewing impressions, click-throughs, popular pins, and more. As of 2018, Pinterest stopped supporting the old Buyable Pins. That’s versus 71% on other social media platforms.

Engagement 138

Engagement Retail Case Study How To 138

BeingOptimist

JANUARY 10, 2023

This feature was introduced in August 2018 , and it allows users to view a list of people who unfollowed them in the past 90 days. From there you can access their Instagram analytics feature to see how many followers you are gaining or who are unfollowing you. From there you can sign up for Instagram analytics.

Instagram 40

Instagram How To Analytics Platform 40

Kikolani

MAY 3, 2016

Skyword automates everything from content creation to measurement and analytics. They handle blog posts, social content, product descriptions and pretty much any type of content you need to support your corporate strategy. That’s where web analytic content marketing tools can help. Google Analytics. Trendspottr.

Tools 94

Tools Content Marketing Curata 94

Unmetric

SEPTEMBER 5, 2019

The next step for Starbucks could be to compare the 2019 announcement to 2018’s and see if the earned media value went up or down. The post Unmetric adds Earned Media Value to social posts appeared first on Unmetric Social Media Analytics Blog. Get earned media values for your content.

ROI 72

ROI Advertising Engagement Social Media Management 72

agora pulse

JANUARY 28, 2020

From an analytics perspective, that is a little tricky. There’s only a few that are out there, like some analytics tools and some of the others are trying to catch up with this. Our analytics people are trying to measure the effectiveness, so people are scrambling to get it done.

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Remix Social Media Management Conversation Analytics 139