Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones.

Team 160

Team Marketing B2B Eventful 160

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. Social Media Engagement Statistics. more engagement than posts excluding them. It’s still important to know your essential Twitter statistics in 2017. Facebook Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Infinit Datum ). Statistica ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. While the rate of growth has actually slowed since 2017, this could be a good sign for brands as competition for ad views may be slightly less fierce. Public Social Feeds Matter Now More than Ever.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots.

B2B 106

B2B API Facebook Survey 106

Social Media Strategies Summit

OCTOBER 21, 2021

Kimberly Bryant (@6Gems) December 16, 2017. Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Webbiquity SMM

MAY 22, 2018

Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. They help you engage with your audience in a fun and casual way. The post Five Actionable Social Media Tips for Your Web Development Business appeared first on B2B Marketing Blog | Webbiquity. By David Gutierrez. 1. Run Contests.

Social Media 156

Social Media Tips Review SEO 156

Sprout Social

MAY 10, 2019

On top of that, the rise of video content through other networks’ newer features like IGTV and Facebook Live has led to an overall increase in mobile video engagement. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior.

YouTube 111

YouTube Strategy B2B Marketing 111

Buffer Social

JANUARY 16, 2018

And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn) 1 Business Insider , 2017. Engagement is the #1 way to measure ROI from social media advertising. — State of Social 2018: The full report.

Report 111

Report Data Social Media Research 111

Pam Moore

JUNE 2, 2017

Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. I sure hope to see you on the other side and help you truly rock your business and life in 2017! 1+ million connections across social, we walk the walk! Let's DO this!

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

MARCH 7, 2019

Use this page as the central space for posting event updates and engaging content, which can then be promoted on your other social channels. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Run a Giveaway Contest.

Eventful 145

Eventful Social Media Badge Hashtag 145

Pam Moore

DECEMBER 7, 2017

Smart social content marketing managers know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and continuously activated toward growing closer to their brand. We are excited to announce the availability of our 2017 content marketing editorial calendar template. What is content marketing?

Template 167

Template Templates Trends Content 167

Oktopost

OCTOBER 23, 2019

Marketers are always looking for new ways to engage and depending on your audience a well-curated Spotify playlist may be something to add to your repertoire. Subscribe to “B2B Marketing Now” to stay up to date ! For a deeper dive into the update, check out Larry Kim’s overview on INC. Spotify adds new Facebook sharing option.

Marketing 110

Marketing YouTube Overview Instagram 110

Sprout Social

JUNE 24, 2019

Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. SocialCompass is also the winner of our 2017 “Happy Clients, Happy Partners” award. The High Road Agency.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. There’s a significant shift from simply broadcasting marketing messages to engaging fans. Read on to find out more. Why LinkedIn Groups.

Groups 109

Groups Groups LinkedIn Template 109

Buffer Social

JULY 10, 2017

Is social media best used for sales or for brand awareness and engagement? Many marketers lean towards the side of brand awareness and engagement, while others can’t quite see the point of social media unless it’s eventually leading to sales. B2B marketing tactics on LinkedIn. So what’s the right answer? Is there one?

Social Media 106

Social Media ROI Directory Team 106

Hootsuite

NOVEMBER 25, 2015

But that’s not even as impressive as the fact that… Social media ad spending is likely to exceed $35 billion in 2017. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. Simply put, Twitter ads drive engagement. billion in mobile ad revenues by 2017.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

MARCH 2, 2015

At speaking engagements, Erik is often asked, “What’s the next big thing?” Instead, Erik takes it back to basics and gives the same advice we’ve all been hearing since 2009: You’ve got to really listen, interact, and engage. ” Everyone wants the magic pill—the greatest solution. highlight to tweet).

Content 60

Content Marketing B2B Journal 60

Pam Moore

DECEMBER 11, 2016

2017 content marketing statistics. 2017 content marketing predictions. How to use our 2017 content marketing editorial calendar template ( download now ). 2017 Content Marketing Statistics You Should Know… . 2017 Content Marketing Statistics You Should Know… . Content Marketing Institute).

Template 167

Template Templates Content NewsCred 167

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Buffer Social

JULY 9, 2018

Even with social media algorithms , it’s important to get engagement within the first few hours of posting so that the algorithms will show your posts to more of your audience. From being a broadcasting channel, social media is becoming a one-to-one and one-to-few engagement channel. Outdated studies. Lunch and tea break.

Study 111

Study Social Media Overview Aggregator 111

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Rather than focusing on followers, page views, or impressions, analyze your data on website analytics, audience engagement, and most importantly, conversions. Engagement is a key indicator of marketing success. Integrated CRM.

ROI 60

ROI Statistics Software Metrics 60

Buffer Social

NOVEMBER 14, 2016

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. 3 Key Social Media Takeaways to Guide Your Marketing in 2017. — The Key Social Media Objectives and Challenges for 2017.

Social Media 40

Social Media Report Survey How To 40

Writtent Blog

JULY 10, 2013

41% of B2B buyers access content marketing through a smartphone. trillion by 2017. A prime example of a company applying intelligence from mobile marketing statistics perfectly is Nike, whose Nike Plus running app allows users to engage with friends, and log location-specific data on their exercise habits through the branded platform.

Statistics 108

Statistics Mobile comScore Marketing 108

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). For small businesses, they are primarily relying on low-cost sales channels, telemarking, online engagement etc.,

B2B 22

B2B Analytics Data Patterns 22

Pam Moore

JANUARY 4, 2017

You are going to need to define your brand, content, engagement and other specifics of your strategy. You also need to understand things like conversion funnels, social listening, engagement, influencer or micro-influencer marketing, KPIs, content marketing strategies, and the list goes on. Define your goals and objectives.

Social Media 167

Social Media Social Networking Training Instagram 167

Webbiquity SMM

MARCH 13, 2018

B2B companies of all types, including IT and medtech firms, have embraced Facebook. They want to know how to increase their reach, impact, engagement, and ultimately their results. As of March 2017, Facebook had 1.94 In 2017, Facebook acquired on average about eight new users per second. How to Increase Post Engagement.

Facebook 141

Facebook Hubspot Statistics B2B 141

Buffer Social

JUNE 16, 2016

Other themes included: Increasing engagement. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. Keep reading to see each individual response after this section of charts. Event planning.

Social Media 40

Social Media Social Media Management Project Marketing 40

Sprout Social

JANUARY 9, 2017

Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. This means you need to post highly engaging videos that don’t necessarily rely on audio. But don’t forget your captions as the text could keep users engaged without needing sound. Be Ready to Engage. Use Videos.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Oktopost

JULY 12, 2021

Producing quality leads consistently is the core of any successful B2B marketing strategy , so developing and optimizing your pipeline will offer your organization a steady growth rate. First, let’s go over what B2B lead generation is, and why it is vital to invest the time and effort into maximizing your strategy.

B2B 87

B2B Fashion LinkedIn Organization 87

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. We empower 4,500+ government orgs to engage citizens, improve decisions and change lives. The median is 1,150. Followers: 25,233.

Company 149

Company Twitter Software System 149

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. MarketingProfs ). and 6–7 p.m. CoSchedule ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183

Social Media Strategies Summit

MARCH 22, 2023

LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Featured image by Freepik.

LinkedIn 230

LinkedIn Campaign Groups Groups 230

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Socialmedia.biz

JUNE 28, 2018

With more than 200 million active users per month (2017), Instagram Stories has quickly demonstrated how brands, especially B2C businesses, can leverage ephemeral photos and videos to not only engage with their target audience, but also achieve their marketing objectives.

Instagram 75

Instagram Template Templates Price 75

Buffer Social

AUGUST 6, 2018

This week on The Science of Social Media , we’re chatting about a brand new Instagram engagement study , including everything you need to know about why users interact with content across the platform. How to Gain a Massive Following on Instagram: 10 Proven Tactics To Grow Followers and Engagement – Buffer. – Buffer.

Influencer 61

Influencer Campaign Instagram YouTube 61