How to Generate More Engagement with Your B2B Content

Social Media Today

Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies

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How to Drive More Engagement to Your B2B Content

Social Media Today

Discover the most effective ways to drive better engagement for your B2B content

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire.

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Best B2B Chatbot Examples

Ignite Social Media

Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. As soon as you enter their home page, MarketBot pops up with a message to encourage users to engage.

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Now B2B marketing? B2B influencers? How “good” are you at social media engagement? Keep in mind that anyone can “do” social media marketing especially in a B2C setting but can you be the special person that can own it in a B2B setting?

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

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How to Engage Clients in Your B2B Public Relations

Meltwater

Nothing improves B2B public relations like a happy customer’s voice. Whether it’s a recorded interview… Read More.

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5 Ways Boring B2B Brands Can Kill It With Content

Convince & Convert

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them. But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. Creating Engagement.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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Tips for B2B Social Media Engagement

The Social Media Incubator

When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint. Here a few important tips for your business to engage with its audience.

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3 Differences Between B2C and B2B Social Media Marketing

Oktopost

Even to this day B2B companies are still skeptical of the benefits of social media for their business. On the other hand, B2C companies were the “early adopters” of social media marketing – this dichotomy perfectly demonstrates the strong differences between B2B and B2C marketing.

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B2B Marketers Are Humans, Too

Convince & Convert

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. B2B brands that put a compelling twist on their content stand to reap the benefits.

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Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well.

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. All of which should sound familiar to B2B marketers.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. 93% of B2B buyers believe that all companies should have a social media presence. •

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The B2B End Around

Waxing UnLyrical

I’m in B2B, not B2C. You see, many B2Bs actually have TWO opportunities for using Social Media to drive engagement and sales. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” The B2B End Around.

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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. I can’t help but think we are leaving leads—and money—on the table as B2B marketers. There is no exception for B2B.

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8 New B2B Video Content Marketing Trends

Convince & Convert

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off.

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4 Fresh Trends in B2B Social Campaigns

Convince & Convert

Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. To meet these new objectives, B2B marketers are applying new approaches to social campaigns.

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Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. Guest post by Brooke Cade.

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How to Create Profitable Facebook Targeting Audiences for B2B Marketers

agora pulse

Move over, B2C—Facebook is quickly becoming a hugely profitable space for B2B marketers. A whopping 83% of B2B marketers are using social media as a marketing tactic. The challenge with B2B marketing on Facebook, however, is that new tactics are popping up every day.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely.

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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year.

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Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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Don’t Date Your Audience, Marry Them: How B2B Marketers Are Increasing Engagement on Facebook

Oktopost

The only good engagements are ones that lead to marriage. For B2B marketers, reaching a target audience often feels like playing a dating game: putting out feelers, making yourself available, trying to seize upon common interests in hopes of sparking a connection—one that leads to a long-term relationship.

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4 LinkedIn Trends to Harness for Better Engagement

Oktopost

The B2B social media landscape is always evolving. Yet one trend remains constant: LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. Social Media Marketing LinkedIn Social Engagement Thought Leadership Video MarketingOne day Facebook Bots are on the rise, the next Instagram launches IGTV.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog.

Feed 285

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. In this article, I’ll reveal why B2B companies should go live on Facebook and share tips to get started. Live video is nothing new.

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

How to Translate B2B Best Practices Into B2C Marketing Strategy

Convince & Convert

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will. Image via Big Stock Photo.

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. How are B2B companies evaluating the results of social media marketing efforts?

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The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity SMM

How do you spark your social media engagement ? It may feel as though there is some sort of hidden strategy that enables some people or brands to generate more engagement than you so. But there is a lot you can do to increase your social media engagement.

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Engagement?

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How B2B Marketers Are Driving 9X More Facebook Engagement Without Paying for Ads

Oktopost

Employee Advocacy Facebook Social Engagement Social Media StrategyNot too long ago, Facebook changed its algorithm to prioritize “meaningful interactions” between people. The company has been very straightforward about the implications, stressing that branded content which doesn’t spark back and forth conversations (comments, sharing to groups, replies to comments, etc.) will gain very little exposure in people’s timelines. In fact, organic reach is […].

Measuring the Impact of Social Media in B2B Marketing

Webbiquity SMM

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for.

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Generating B2B Leads on Facebook

Koka Sexton

I am always amused when people talk about the value of Facebook in B2B and that it can’t generate leads. Of course this also gets the fan page new fans that engage with the page but if all your interested in are new leads then this is a great way to go about it.

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More B2B Marketing on Mad Marketing TV — The After Party

Buzz Marketing for Technology

After last weeks show, guest host Jeff Ogden and B2B marketing expert, Paul Dunay discuss: - Marketing at a small company versus a larger company. Approaches for creating engaging content. -

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Cracking Down on Fake News: The Twitter Automation Policy and How it Affects B2B Marketers

Oktopost

Social Media Marketing B2B Marketing Employee Advocacy Marketing Tips Social Engagement Twitter2018 has opened up a chamber of dark secrets involving the dissemination of fake news on social media. For years, we’ve been blindly handing out our personal information to different networks, only to see it being misused for the mere purpose of disrupting election polls, skewing public perception, and ultimately, brainwashing society. Just when we […].