Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Waxing UnLyrical

JULY 30, 2015

I then asked how our guests felt internal communications and PR should work together: A5 Employees are key source of intel for a company, so #internal #comms should be feeding rest of comms team. Janet Fouts also weighed in: If you don’t enable the team with the right content they’ll make it up trying to help.

Yammer 100

Yammer Consultant Proposal Journal 100

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

Conversation 101

Conversation Strategy Social Media Marketing 101

Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Before the Patriots and Eagles square off, let’s take a look back at some great social media Super Bowl content from previous years. lowsscorinh 5_0.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. It’s especially difficult in the social media space. It’s difficult to find something that does it all, ” explains Tim Urch, Social Media Manager at Huel.

Social Media 96

Social Media Instagram Social Media Management Team 96

Convince & Convert

OCTOBER 24, 2014

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. Dave’s team does extensive social listening , including weekly listening assignments for team members.

Social Media 149

Social Media Ensembli How To Insurance 149

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org.

Social Media 100

Social Media Collaboration Team Resources 100

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. To learn more about Dig IN, visit their website.

Social Media 100

Social Media Social Media Management Education Communities 100

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. To learn more about Dig IN, visit their website.

Social Media 100

Social Media Social Media Management Education Communities 100

Firebelly

MAY 4, 2015

We’re thrilled to announce Dig IN has named Firebelly social media agency of record for 2015. This year’s responsibilities have been expanded to include social media strategy and execution, in addition to design and media support services. To learn more about Dig IN, visit their website.

Social Media 100

Social Media Social Media Management Education Communities 100

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Now consider the gray area your marketing team will want to explore in the future. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science.

Team 124

Team Questions Retail Marketing 124

Ignite Social Media

JULY 24, 2020

This got our team thinking about the upcoming holiday season and how the key shopping days that most consumers rely on for purchases will be impacted. What was introduced in 2015 to mark Amazon’s 20th anniversary has now become one of the key shopping events of the year. How Your Social Media Marketing Can Adapt.

Retail 177

Retail Upcoming Buy Social Media 177

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

Social Media 98

Social Media Instagram Apparel Groups 98

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content training for your in-house team. How much of your content plan is visual?

Content 63

Content Training Patterns Skills 63

Socialmedia.biz

JANUARY 14, 2020

For example, most recently, they posted the following image to tease the launch of Red Dead Redemption 2 across all their social media platforms in October 2016. There were hundreds of articles about the limited edition package that went viral on many social media platforms.

Examples 78

Examples Social Media Marketing Upcoming 78

Rebekah Radice

JUNE 15, 2015

Are you struggling to improve social media engagement ? Does interaction across each social network feel like a never-ending challenge? If you’re ready to beef up your social presence, visual marketing is the answer. Because images create the most engaging social media posts. True of False.

Types 130

Types Questions Social Media Engagement 130

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Now consider the gray area your marketing team will want to explore in the future. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science.

Team 100

Team Questions Retail Marketing 100

Social Media Strategies Summit

JANUARY 22, 2021

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. Screentime 2015-present.

Strategy 209

Strategy Marketing SMS Mobile 209

Convince & Convert

DECEMBER 23, 2014

Social media, SEO performance, opportunities for partnerships with other companies—everything within Rob’s marketing strategy connects and works together to move the company forward. If you’re a Social Pro who possesses these abilities, you will be in high demand in 2015 and beyond. What Story Are You Telling?

Social Media 149

Social Media Strategy Apple Analytics 149

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Convince & Convert

DECEMBER 19, 2014

Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). See you next week!

Social Media 129

Social Media B2B Research Groups 129

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Buffer Social

DECEMBER 1, 2023

I’ve seen the value of going beyond and connecting with other teams. For example, a Customer Advocate will do a much better job of delighting customers and solving their problems if, first, they connect with the rest of their team. Social Media is always changing, and platforms come and go.

Team 79

Team Engineering Company System 79

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. Fantasy sports are a game where participants build imaginary teams.

Sports 83

Sports Social Media Engagement Compete 83

Convince & Convert

DECEMBER 20, 2013

This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Listen Now.

Social Media 145

Social Media Collaboration Class Retail 145

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Buffer Social

JANUARY 15, 2017

Setting social media goals is hard. ” This is how I tend to go about setting social media goals. Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. 7 Popular Strategies for Setting Social Media Goals. Absolutely!

Social Media 111

Social Media Strategy Metrics Research 111

Webbiquity SMM

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

SEPTEMBER 9, 2021

Stakeholders may include health plans, state governments, healthcare facilities, members, transportation providers (both current and potential), Veyo partners, employees (both current and potential), and the media. She explores why content creation is helping her team thrive in reaching and engaging potential partners.

Automotive 112

Automotive B2B Marketing Apple 112

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. S peak to our team now. So what now? TweetBinder.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Convince & Convert

DECEMBER 19, 2014

Julie Hopkins is part of a team at Gartner called the Gartner for Marketing Leaders Group. As a leader in the field of information technology research, Gartner formed Julie’s group a couple of years ago, recognizing that digital marketing is an area of increasing importance (more on that in Holy Social!). See you next week!

Social Media 95

Social Media B2B Research Groups 95

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 105

Social Media How To ROI Hashtag 105

Oktopost

NOVEMBER 10, 2021

Eric works with other members of the executive team to lead the company’s vision and product strategy. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand.

B2B 118

B2B Apple Avatar Hosting 118

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160