Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. And then it was 2015. . This is not one of those posts.

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Social Media Retail Reputation Authentication 40

Buffer Social

NOVEMBER 12, 2021

Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy. ” Meeting Clients Many social media platforms seem like a fun diversion—but do they actually help small businesses make money?

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LinkedIn B2B Authentication Small Business 75

Socially Sorted

JULY 14, 2016

Do you want to learn some instantly actionable, smart social media lessons for small business? In this post, I share some super simple strategies that a car dealer in Portland is using to drive engagement and traffic on social media. The reply was from one of the team members at a Lexus Dealership in Portland , USA.

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Small Business Social Media Instagram Smart Phone 40

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. On the contrary, in early June the brand’s social team halted all planned content and dedicated their platform to sharing resources and amplifying Black voices.

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Issues Survey Campaign Authentication 133

Audiense

MAY 10, 2016

With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Audiense: What’s the makeup of your social media team? — Airbnb (@Airbnb) December 15, 2015.

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Brands Hosting Hotels Campaign 103

Janet Fouts

DECEMBER 30, 2014

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Let’s take a more mindful approach to marketing, especially through social media.

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Marketing Nielsen Authentication Knowledge Base 145

ProBlogger

DECEMBER 4, 2014

Matt Cutts, head of the web-spam team in Google, cleared that Google uses sophisticated text-matching strategies to display search results and makes sure that they are both relevant and important for the users. Be sure not just to ask questions on different aspects but also throw light over demographic details to authenticate your words.

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Strategy Virtual World Industry Reputation 44

Ignite Social Media

JUNE 6, 2016

Pinterest’s research team found that 12% of users who viewed a pin with this red dot clicked on it, and those users went on to click an average of.55 This feature confirms that Pinterest is getting increasingly serious and sophisticated when it comes to social discovery, putting the heat on more traditional search engines like Google.

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Instagram ROI Influencer Research 60

Buffer Social

JANUARY 25, 2022

. - Alison Hazinski, owner of One and Only Paper On social media, Hazinski describes her approach as "treating my customers like my friends." " This means framing social media content as though if she's keeping her real friends up to date on her business.

Small Business 91

Small Business Marketing Retail Education 91

Waxing UnLyrical

SEPTEMBER 21, 2015

Why: “… most interesting was … people who barely spoke, or who seemed quiet and aloof, really came alive,” writes Aparna Jain as she introduces us to her collection of games that help “teams bond, feel challenged, get to know one another better, build healthier relationships with each other and have fun doing it.”

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CSR Travel Consultant Authentication 100

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. In this episode, we had the pleasure of speaking with entrepreneur and host of one of the most successful social media podcasts on iTunes ( Social Media Social Hour ), Tyler Anderson , about the podcasting trend and how this medium is one of the most effective way to share thoughts and reach new audiences.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Rebekah Radice

APRIL 27, 2015

Posted by Marie Forleo on Wednesday, April 22, 2015. Tell your story in a real and authentic way that resonates with anyone looking to connect and hire or purchase from you. I’m going to demystify how social media managers find content on a daily basis. Posted by Southwest Airlines on Wednesday, April 22, 2015.

Small Business 131

Small Business Facebook How To Airlines 131

Audiense

SEPTEMBER 16, 2016

billion actions on social media. This success stems from a consistent social media strategy that illuminates some of the world’s most fascinating stories. There are very few brands who can organise their Instagram team exactly like National Geographic, and that’s fine. And it’s working. pic.twitter.com/68K72yaMA7.

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How To Marketing Authentication Project 60

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Image via Unsplash. It’s true that 72.6%

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Loyalty Social Media Engagement Training 60

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. And then it was 2015. . This is not one of those posts.

Retail 40

Retail Reputation Authentication Social Media 40

Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. Both in what you’re doing and what you’re saying.”. Will this stand up in five years from now? This is a great question to ask yourself.

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Brands Retail Campaign Authentication 94

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? Social media has changed so much in just fifteen to twenty years. Well, authenticity is a key factor. How should it look?

Social Media 118

Social Media Marketing B2B Banking 118

Later

OCTOBER 14, 2019

Thanks to both a savvy algorithm and an audience demand for authentic content , brands can’t just be on Instagram , they need to be using Instagram. . And the key to growing your following on Instagram is now about being authentic and consistent with your posts. . A post shared by nike (@nike) on May 25, 2015 at 12:15am PDT.

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Instagram How To Feed Feedly 44

Buffer Social

MARCH 30, 2022

The company also includes older women with mature, unfiltered skin in their ads and social posts, a rarity in the makeup world. They even went viral for featuring Crowell’s 99 year old grandma on their social media. From soy to coconut to almond to oat, there seem to be never-ending options.

Small Business 72

Small Business Instagram Press Release Communities 72

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. This video humanizes the brand through the eyes (and thoughts) of the team. The key is using those data points to inform your team and make constant improvements.

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Facebook Marketing Atlassian Analytics 116

Sprout Social

JUNE 16, 2016

In 2015, 33% of Fortune 500 companies had invested in Instagram–a 13% increase from the previous year. Brands that are thriving on popular social platforms are using consistent, well-crafted visuals that are a mix of branded and lifestyle imagery. Social media loves a good hashtag #selfie or #TBT. Define Your Objectives.

Instagram 40

Instagram Tips UGC Hashtag 40

Convince & Convert

FEBRUARY 1, 2016

2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. A Holistic Approach to Social Media. 76% of teens use social platforms. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer.

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Content Tips Analysis Curation 60

ProBlogger

AUGUST 30, 2015

Link your social media profiles to your email unsubscribe. Want more ideas to integrate social media and email? Check out Buffers post 6 Creative Ways to Combine Social Media and Email. Social Media. This is more authentic then stock photos. What are their social media channels?

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Training Eventful Tips Analytics 20

Oktopost

APRIL 20, 2022

With these relationships intertwined, their teams will follow suit and a beautifully crafted culture between sales and marketing will form across the organization. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs, and social media teams up at night, professionally.

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B2B Apple Marketing Retail 12

Pixlee

MAY 29, 2017

In 2015, the company was valued at $1.2 It’s no secret that millennials are extremely socially-conscious. They’re also looking to buy from brands that are authentic and that have distinct core values. . Not only that, but the company would donate one pair of eyeglasses for each pair that sold. and Canada.

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Brands Buy Price Journal 52

Pixlee

NOVEMBER 17, 2016

When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Reynolds Kitchens launched its #EndlessTable campaign in June 2015 and its still going strong today. All you have to do is visit their Instagram profile. The Concept.

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Campaign Instagram Brands Delicious 40

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. Our team updates the creative each week to feature the new guest.

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Badge Hosting Sysomos eBook 60

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Campaign Social Media Collaboration Apple 133

Sprout Social

APRIL 15, 2024

Other DNA test companies like MyHeritage and Ancestry followed suit and implemented two-factor authentication to avoid a similar breach and PR crisis. A Gallup study found companies with crisis management teams in place tailored their response to the public health crisis depending on employees’ location.

Press Release 91

Press Release Banking Reputation Marketing 91

Sprout Social

APRIL 3, 2020

From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms. The foundation of strong social media security.

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Company Social Media SMS Data 108

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. This video humanizes the brand through the eyes (and thoughts) of the team. The key is using those data points to inform your team and make constant improvements.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Sprout Social

SEPTEMBER 13, 2016

Facebook ROI is what your company gets back from the time, money and other resources you’ve put toward social media marketing on the platform. Before you can begin tracking Facebook ROI, you need to establish social media goals. No part of your social media strategy should be implemented blindly.

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ROI Facebook How To Analytics 40

Convince & Convert

FEBRUARY 3, 2015

We also produce Social Pros , the podcast for real people doing real work in social media. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. Our team updates the creative each week to feature the new guest. Sure it does.

How To 60

How To Badge Hosting Sysomos 60

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? Whether you’re a small business or part of a large marketing team, you need to know what you’re spending and what you need to get back. spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 Paid social media ads.

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Social Media CPM ROI Marketing 96

Hootsuite

MARCH 30, 2020

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. It can be hard to know how to navigate the challenges of social media in healthcare.

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Social Media How To Exercises Guidelines 145

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. They’ll be bringing their 25+ years of marketing experience to the stage at the Social Media Strategies Summit. Teams leave with a shared language and vantage point to build on.

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Team UGC Video Training 130

Buffer Social

JULY 30, 2018

It seems like everywhere we look there’s some new social media or marketing tactics being touted as the next big thing. Today on The Science of Social Media we’re dusting off and breaking down 6 old school marketing tactics that still work like a charm on social media. Let’s dive in! ?.

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Social Media Marketing Influencer Energy 88