Social Media Strategies Summit

NOVEMBER 7, 2018

Below, we take a look at the overall direction of social media and how four emerging platforms address those trends. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Users can message individual friends as well as groups on Kik. Trend #1: Focus on Generation Z.

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yMarketingMatters

FEBRUARY 8, 2016

Celebrating 10 Years With FREE Group Video Calls: Skype launched video calling ten years ago, and to celebrate, they are now offering group video calling on Windows 10 Mobile, iPad, iPhone, and Android, completely free. This exciting development is great news for anyone who does training, marketing or sales to groups of people.

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Social Media Strategies Summit

FEBRUARY 27, 2020

Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. 2 Growth of private communities and tight-knit tribes. A whopping 47% of U.S.

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Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. According to Forbes , social media creates a complex picture that suggests how to connect with customers based on what they identify as important to them.

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Crimson Hexagon How To Focus Group Data 60

Waxing UnLyrical

FEBRUARY 2, 2017

What was even more fun to watch was the second group of people: those who tried to go down the escalator. The memory of those two groups of escalator riders never fails to bring a smile to my face. Once you’re done with the training, you’ll have learned how to: Tap into your unique gifts to supercharge your work and career.

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Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Here’s a list of social insights into an average mom’s conversation on social: 59% of moms talk about infants more than any age group. With the annual U.S. mom buying power estimated to be $2.1

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Research Engagement How To Sentiment 60

Ari Herzog

MARCH 30, 2015

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. Over time, people none of us knew searched LinkedIn for keywords about social media marketing and also joined the group. This is a screenshot of popular discussions as of March 30, 2015.

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Social Media Strategy Tips Marketing 70

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience.

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Instagram Nielsen Collaboration Influencer 105

Convince & Convert

JANUARY 20, 2015

With more brands turning their focus on Instagram in 2015, the stakes have been raised for managers of these platforms. Today’s top Instagram marketers are measuring and testing the elements inside of those posts to try and determine how to improve on strategy. Hashtags can be used in your captions and comments.

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Instagram Hashtag How To Apparel 60

Buffer Social

OCTOBER 1, 2018

How to (still) get organic reach on social media. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. From 2015 to 2016, Brian Peters, our then social media manager, grew our Instagram following from 4,250 to more than 21,000. Invest in groups. His secret?

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Organization Flipboard Social Media Company 108

ProBlogger

OCTOBER 5, 2017

I was there in 2015, and appreciated the focus on social media, which was becoming more and more a part of a blogger’s online environment. Blogger Groups. If you’re looking for more free advice and support, Facebook Groups can be a fantastic resource for new and advanced bloggers alike. Don’t spam the group.

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Hootsuite

JUNE 27, 2022

In this article, we’ll look at what Discord is used for (and who uses it), how you can use it for your business, and how to get started on the platform. You can join a big community for people who share a common interest or start a smaller private server for a group of friends. How did Discord get started?

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yMarketingMatters

OCTOBER 18, 2015

Blab is a video chat app, like Periscope for groups. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. In 2015 and the coming years, video will dominate as the social media content format of choice. We cannot escape the growth in video content!

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Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? In 2015, I’d say now more than ever social is part of the fabric of every org.

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Social Media Collaboration Team Resources 100

yMarketingMatters

OCTOBER 18, 2015

Blab is a video chat app, like Periscope for groups. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. In 2015, video will dominate as the social media content format of choice. I hope this give you a good guide on how to do that!

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Jon Loomer

AUGUST 7, 2015

How to Get Access to Creating Live Videos. How Live Videos Are Created. One of the big differences, though, is that the ability to create live videos is being tested with a very small group: Celebrities and public figures. Posted by Lindsey Vonn on Wednesday, August 5, 2015. How to Get Access to Creating Live Videos.

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Buffer Social

FEBRUARY 21, 2023

In 2015, when I relaunched Diversability after graduating, I struggled to gain visibility for this side hustle while working my full-time corporate development job. There were a plethora of events happening in New York City, but I wasn’t sure how to become a speaker.

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Brands Marketing Hosting Eventful 82

Hootsuite

SEPTEMBER 24, 2022

We note that it took Canada’s federal Liberal government (which came to power in 2015 promising to act on all 94 Calls to Action of the Truth and Reconciliation Commission ) nearly seven years to meet the relatively simple Call Number 80. Reference the person’s nation and ethno-cultural group. Reference their ethno-cultural group.

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Lucy Hall

NOVEMBER 11, 2014

What would you like to achieve overall in 2015 using social media? Once you have established your goals, you can then work out how to reach them. Work out how to use your social networks of choice. Ask yourself these questions: How do these social networks work? Profile your ideal customer. Social media is SOCIAL!

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Social Media Strategy How To Social Networking 60

Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. Rob Zaleski runs marketing for a company that teaches people how to be better marketers. These Social Pros operate on different levels in very different fields.

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Social Media Strategy Apple Analytics 149

Audiense

SEPTEMBER 16, 2016

We spotted no less the 12 snakes including a pair of water moccasins hanging on branches over the river on this journey down Cedar Creek with a group of "alternative spring breakers" from the University of Virginia this past April. If you need a hand with that, we wrote a free guide to show you how to uncover these insights.).

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Convince & Convert

SEPTEMBER 5, 2017

As Social Pros approaches its second birthday, we revisited some of Social Pros’ best conversations to bring you this list of the 12 most popular episodes since 2015—the best of the best. How Buffer Does Social Media and Why Less Is More. How to Use Social Media to Delight Customers Across 11 Brands.

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Influencer Social Media Statistics B2B 127

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. are “actively disengaged” ( Gallup, 2015 ). Facilitate focus groups or interviews with employees. We wanted to find out how to improve employee communications.

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How To Yammer Metrics Statistics 60

Buffer Social

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. How Buffer helps Huel to connect with customers across platforms Finding the right software is a challenge for marketers. To achieve this he uses a multi-platform approach.

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ProBlogger

MARCH 20, 2018

Here’s how she did it. When I launched my eco-living blog lauratrotta.com in late 2015, I never imagined it would become the launchpad for crowdfunding substantial amounts of money to grow my business (and my impact). In fact, 2015 saw an estimated US$34 billion worldwide being raised by crowdfunding. Accountability.

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Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. How to make a case for social media investment in a down economy “While most companies are cutting people and budgets, there is still money available for ideas and investments that can prove a return,” explains Dietrich.

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Social Media Marketing Atlassian Team 114

Convince & Convert

JANUARY 27, 2015

Whether or not you have the amount of ambassadors Bhakti does, they are your easiest group to activate and the most effective marketers you have. One of Bhakti’s initiatives for 2015 is to tour in a mobile Tuk Tuk and sample their chai at different events across the nation. How do you plan to share your love for Bhakti Chai?

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Case Study Marketing How To Influencer 60

Proactive Report

APRIL 17, 2015

APRIL 22, 2015. One would think that by now every PR practitioner knows how to do it – and does it on a regular basis. According to the 2015 PRESSfeed study of online newsrooms, only 26% of US companies are optimizing the PR content that’s in their newsroom or posted on news wires sites and social media sites.

SEO 40

SEO Content Engineering Resources 40

Sprout Social

SEPTEMBER 13, 2016

He divided his attention (and his budget) among three core groups: fans, non-fans and anyone who visited his website. When targeting non-fans, Loomer saw no conversions at all—a stark difference from the previous group. For the third group, Loomer utilized FBX to target users who visited his website. in direct revenue.

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ROI Facebook How To Analytics 40

Audiense

MAY 16, 2016

With that mix of two distinct groups in your target audience, how do you meaningfully connect with them both on Twitter? — Porsche Retail Group (@PorscheRetail) September 24, 2015. — Porsche (@Porsche) September 28, 2015. — Porsche (@Porsche) November 18, 2015. PorscheRRV https://t.co/b8X7AAYLbC.

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Strategy Automotive Campaign Social Media 113

Rebekah Radice

MARCH 16, 2015

Social media sites such as Facebook and Twitter are excellent conversation facilitators , but knowing how to navigate them effectively stumps even the most seasoned online marketers. I recently had the chance to speak with a group of college students about managing social media for small businesses. Before you write, think.

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Small Business Social Media Strategy Hashtag 132

Buffer Social

DECEMBER 4, 2019

Of that group, 25% give you their email address When you send that group an email, 25% of them open it. Of that group, you can message 99% of them Open rates are quite high for chatbots, around 75%. So from the group that sees your message and opens it, let’s say that 48% click through And then 1% purchase something.

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Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. Download our How-To guide “How to Engage With Customers at Every Step. #LifeWellTravelled: Cathay Pacific sets the travel tone.

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Kikolani

MARCH 13, 2015

Fetching Friday is back for week eleven of 2015! How To Fix 9 Harmful Misconceptions about Content Marketing by Stephen Moyers. 3 Ways to Use Facebook Groups for Business by Maggie Patterson. 50 Creative Facebook Covers to Inspire You (2015 Edition) by Mary Stribley. Without further ado, here are the top posts this week!

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Products Marketing Compete SEO 60

ProBlogger

SEPTEMBER 22, 2021

Jeff Goins – How to Find Your Blogging Voice. Jadah Sellner – How to Create a Challenge For Your Community. Pat Flynn – A Peek Inside Pat Flynn’s Master Content and Promotional Calendar (& How to Create One, Too!). Pamela Wilson – How to Create a Content Event That Builds Your Email List.

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Blogger Conference eBook Skills 48

ProBlogger

SEPTEMBER 22, 2021

Jeff Goins – How to Find Your Blogging Voice. Jadah Sellner – How to Create a Challenge For Your Community. Pat Flynn – A Peek Inside Pat Flynn’s Master Content and Promotional Calendar (& How to Create One, Too!). Pamela Wilson – How to Create a Content Event That Builds Your Email List.

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Blogger Conference eBook Skills 48

Razor Social

MARCH 30, 2016

In this guide, we go through what you need to be monitoring and how to do it. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. You may also need to monitor particular topics, which may have conversations around groups of different keywords.

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Attensity Crimson Hexagon Social Media Sentiment 77