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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

For example, Nike is one of the world’s well-known sports brands. Now that we’ve defined brand marketing, let’s review some of the best brand examples from the past five years. Whirlpool’s collaboration with Pinterest is a great example of a legacy company leaning on social media to carry out its brand marketing. Neutrogena.

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Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Not only is video production expensive and time-consuming, but the lifespan of a social video has continued to shrink.

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Video Marketing For Your Business

yMarketingMatters

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Facebook is poised to overtake YouTube…they say.

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7 Smart Small Business Strategies to Get Noticed on Social Media

Rebekah Radice

Producing quality content, whether it’s created or curated, is essential to promoting and growing your business online. Kim Garst ツ (@kimgarst) March 13, 2015. InsLud or Listerine — Kim Garst ツ (@kimgarst) March 13, 2015. Sprout Social (@SproutSocial) March 15, 2015. Want an example of this in action?

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Provide success stories and examples of how you’ve helped others. Posted by Marie Forleo on Wednesday, April 22, 2015. Look to Peg Fitzpatrick’s Facebook cover as an excellent example. Creating, curating and sharing consistent content within Facebook updates can be a challenge. Highlight that story!

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How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise

Convince & Convert

. — Lowe’s (@Lowes) August 5, 2015. From 3D imaging to same-day fulfillment of items not in-store and mobile checkout, it’s a great example of the power technology has to streamline the shopping experience. This campaign is a great reminder that remarkable content should not be limited to digital channels.

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