Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 113

Social Media Marketing Atlassian Team 113

Audiense

SEPTEMBER 2, 2016

— Kronenbourg 1664 (@Kronenbourg1664) July 2, 2015. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% — Kronenbourg 1664 (@Kronenbourg1664) August 6, 2015. Will you support Eric?

Engagement 106

Engagement Nielsen Delicious Campaign 106

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Do this: The Facebook algorithm loves … Posts with lots of Likes, comments, and shares. Posts that receive a high volume of Likes, comments, or shares in a short time. Posts that ask for Likes, comments, or shares.

List 190

List Facebook Feed Feedly 190

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. What Is Instagram Engagement?

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. I followed some well-known writers and marketers to keep consuming content related to my industry regularly. Ultimately, I was posting, commenting, engaging, and networking in a few weeks. So, I started consuming content on LinkedIn.

LinkedIn 101

LinkedIn Newsletter Industry Platform 101

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

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Sentiment How To Marketing Analysis 134

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. Whether they’re commenting or captioning, people love to express themselves with something a bit more exciting than words.

Tips 119

Tips Marketing Press Release Influencer 119

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Engagement, shares, conversions, and total time spent watching was more important.

Video 133

Video Marketing Vimeo YouTube 133

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

Examples 92

Examples Campaign Discount Marketing 92

Rebekah Radice

JULY 13, 2015

Are you using Twitter to market your business? Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust and builds credibility. 5 Simple Ways to Boost Twitter Engagement…Right Now. Jodi Okun (@JodiOkun) July 11, 2015. I’d love to hear it in the comments below!

Engagement 134

Engagement Twitter Hashtag Real Estate 134

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. 4 reasons why engagement is the future of social media.

Social Media 112

Social Media Engagement Brands Airlines 112

Jon Loomer

OCTOBER 11, 2023

Target your page followers, anyone who engaged with your page or posts, people on your email list, or anyone who visited your website. While it happened in and around 2015, it wasn’t revealed until 2018 and the impact to targeting would come after. Let me know in the comments below! Warm Targeting. Hot Targeting.

How To 189

How To Groups Groups Campaign 189

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. 20, 2015: No more hoaxes. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Jon Loomer

JANUARY 10, 2024

New custom audiences to reach those who have engaged with you. Maybe things didn’t officially start shifting during the election season of 2015, but that’s certainly when the seeds of change were planted. Let me know in the comments below! New detailed targeting to reach people by actions and behaviors.

Real Estate 185

Real Estate Campaign Advertising Trends 185

Devumi

FEBRUARY 20, 2015

Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. We’ll call it show AND tell!

Activities 60

Activities Engagement Twitter How To 60

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. 70% more YouTube users are engaging with creators and channels. use YouTube.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media Meme HootSuite Influencer 142

Webbiquity SMM

JANUARY 19, 2016

Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Marketing 100

Marketing Startup Consultant Flickr 100

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. On Social Media.

Marketing 100

Marketing Metadata Retail Airlines 100

Writtent Blog

JANUARY 21, 2015

It might be 2015, but content and search engine optimization still go hand in hand. As an online writer or marketer, the key is to strike the right balance; create quality content that people want to read and search engines want to index. Here are five effective techniques to work into your digital marketing plan. Picture it.

SEO 40

SEO Engineering Engagement Google 40

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

Video 111

Video Engagement Facebook Mobile 111

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. Whether they’re commenting or captioning, people love to express themselves with something a bit more exciting than words.

Tips 60

Tips Marketing Press Release Influencer 60

Laurel Papworth

JUNE 21, 2015

August 3rd-5th 2015. How do I get more Engagement (likes, shares, comments) and more Reach? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further!

Course 40

Course Social Media Class iPad 40

Webbiquity SMM

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Kikolani

JANUARY 30, 2015

Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin. Search Engine Marketing. Social Media Marketing.

Products 60

Products Marketing SEO Skills 60

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? Smartphone App in 2015.

Social Media 100

Social Media URL iPhone iPad 100

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. For example, in 2015 one million views was considered viral, according to Animoto. at least once. Pinpoint your goals.

Video 127

Video Social Media How To Trends 127

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Hootsuite

DECEMBER 15, 2021

Why are TikTok trends good for marketing? Something like: I’m a faithful reader of the Hootsuite Blog, and I know that being genuine, unique and finding my niche are essential building blocks for successful marketing. So read on, get inspired and adapt these trends into a solid TikTok marketing strategy ! Trending dances.

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Trends HootSuite Fashion Video 142

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. As marketers, we need to be better.

How To 120

How To Facebook URL Campaign 120

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Over 1 milion posts!

Strategy 93

Strategy Content Marketing Influencer 93

Convince & Convert

MARCH 11, 2016

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. Verification. Get our Definitive email newsletter.

API 60

API Strategy Brands Marketing 60

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. Leverage it to increase your Facebook engagement and company success. Embrace Heresy.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Kikolani

FEBRUARY 16, 2016

These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. The Advanced Guide To Content Marketing – by Quicksprout. . Using Inbound Marketing To Generate Leads And Sales – by Tone. . Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60