Jon Loomer

OCTOBER 11, 2023

Target your page followers, anyone who engaged with your page or posts, people on your email list, or anyone who visited your website. I created a whole strategy around it using Evergreen Campaigns. I’d push people through several stages of a campaign, showing them a different ad every few days. Hot Targeting.

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Hootsuite

APRIL 28, 2020

9 Ideas for Engaging TikTok Videos. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend. Download the free guide now. Simple enough, right?

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Video Engagement Hashtag Influencer 145

Keyhole.co

FEBRUARY 28, 2023

What we’ll talk about in this blog post is how you can use this ongoing trend to get people talking about your brand and ramp up your engagement rates. Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. For this campaign, the reactions were mixed.

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Buffer Social

SEPTEMBER 28, 2017

A comment is or some form of engagement is usually a sign that people love your social media content. But at the same time, engaging with your followers can be time-consuming. If you are a solo social media manager or a small business owner, you know you don’t have the whole day to engage with your followers.

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Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. Take advantage of this time to start building towards your holiday campaigns by raising awareness of your brand and products before the big rush starts in December. For example, Luxy Hair created a video showcasing a holiday hairstyle in November 2017. Ready to jump in?

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Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

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Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. Go further responsibly.

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Buffer Social

MAY 16, 2017

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. So how do you run a successful social media campaign? Campaign details.

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Campaign Social Media Tips Brands 109

Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement. For example, Nike is one of the world’s well-known sports brands. Recruiting brand ambassadors or influencers.

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Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

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Rebekah Radice

SEPTEMBER 28, 2015

The key to building lasting relationships is engagement. A1 the more you engage the more people you meet. LUCYrk (@LUCYrk78) September 25, 2015. Taylor Palmer (@TayAP15) September 25, 2015. Lindsay Dykman (@smavvylinds) September 25, 2015. Jack Kosakowski (@JackKosakowski1) September 25, 2015. Get involved!

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Social Media Tips How To Hashtag 161

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 4: Engage! At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Social media promotion done right: 7 examples to inspire you. Let these 7 examples be your guide.

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Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Another prime example is marketing during a recession. Again, customers change.

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Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

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Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. But Topsy was discontinued by Apple in 2015. It’s no longer news; Topsy is dead.

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Hashtag Metrics Analysis Apple 52

Ignite Social Media

JANUARY 26, 2017

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. The best part, these campaigns are highly efficient to run. Influencer Content Campaigns .

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Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. It’s no longer news; Topsy is dead. So what now? TweetBinder.

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Hashtag Metrics Analytics Sentiment 98

Hootsuite

APRIL 27, 2022

For example, the audience who hangs out on Instagram is likely entirely different than an audience who spends more of their time engaging with Facebook or Messenger, and campaigns need to be tailored toward specific channels and audiences to achieve successful results. In the US, Facebook Messenger is most popular with women.

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Facebook HootSuite Marketing Instant Messaging 99

Buffer Social

JUNE 29, 2016

The popular photo-sharing app is fun, simple and growing—Instagram has more than 300 million daily users and sky-high user engagement levels. Whether you’re growing your own personal account or working on behalf of a company, read on to find out the 10 best tactics (with tools and examples!) Cross-promote. Try video, too.

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Instagram Engagement Hashtag How To 105

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. If it’s not, then you’re missing out on a potential goldmine and making the most engaging type of content available in the marketplace. Why Video Should Be King of Your Campaigns.

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Ignite Social Media

OCTOBER 6, 2016

This is a prime opportunity for your brand to create Halloween social media content that audiences are eager to engage with, and are a break from the traditional content series and campaigns on your channels. ✨ #UOHome #urbanoutfitters A photo posted by Urban Outfitters (@urbanoutfitters) on Oct 21, 2015 at 4:38pm PDT.

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Social Media Tips Content Retail 160

Hootsuite

APRIL 7, 2022

But in 2022, you can find every kind of content on TikTok — as well as highly-engaged users who want to discover new brands and products through the platform. We ran an experiment to see if Reels would boost our engagement , and overall we saw a small improvement. Ready to get started?

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Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. How do I get more Engagement (likes, shares, comments) and more Reach? Look no further!

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Course Social Media Class iPad 40

Oktopost

MAY 23, 2022

Prioritize leads based on engagement. Campaign content (CRM software, interactive content, content clicks). Engagement (downloads and clicks). You can be confident that you’re passing a relevant, high-quality lead to your sales team, who can then provide a personalized, engaging customer experience. External Data.

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B2B Marketing Paid Search Buy 91

Keyhole.co

AUGUST 4, 2023

Engagement metrics include likes, shares, and comments. They provide actionable insights into the level of engagement your brand is generating. If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content.

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Social Media How To Analytics Metrics 52

Jon Loomer

OCTOBER 13, 2015

They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged. It’s my primary targeting method these days.

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How To Facebook URL Campaign 120

Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. Why was engagement such a key metric for your brand?

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Strategy Automotive Campaign Social Media 113

Jon Loomer

OCTOBER 4, 2020

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. Create a Campaign and Ad Set. For example, I prefer separate fields for First Name and Last name. That means you can’t utilize lead ad forms while also optimizing for engagement, clicks, reach, and other options.

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agora pulse

JANUARY 9, 2020

For example, Glossier treats all its customers as potential influencers. Marketing budget tip: Spend money on influencer marketing that will increase engagement. Micro-influencers are the most engaging group of influencers that also produce greater ROI. Calvin Klein launched the #MyCalvins campaign to improve its sales position.

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Social Media CPM ROI Marketing 96

Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

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Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. For example, in 2015 one million views was considered viral, according to Animoto. Engage your viewers’ emotions. Make your content #relatable.

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Video Social Media How To Trends 126

agora pulse

FEBRUARY 22, 2020

For example, we ran a campaign that required the use of licensed photos of American presidents. For example, Food & Drink. For example, a search for finance will highlight business, money, office, technology, bank, and accounting. For example, Gen Z is all over TikTok, and the Boomer generation flocks to Facebook.

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Social Media UGC Tips CPM 175

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. McDonald’s – 79 million followers.

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Brands Facebook Campaign Sports 96

Convince & Convert

OCTOBER 24, 2014

Even when they aren’t engaging directly about particular topics (especially the hot-button issues like Autism Spectrum Disorder, for example), they keep an eye on what’s being said. For example, it costs less than $0.40 This way, they can be prepared if one of those issues is thrown their way.

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Socialmedia.biz

SEPTEMBER 29, 2018

Not only this, the modern, tech-savvy customer prefers socially responsive brands over the ones that don’t take proactive steps to engage with their audience online, as it gives them an opportunity directly interact with your business. Readers want well-written content that’s helpful and has a suitable call-to-action.

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Startup Social Media How To Nielsen 109

Hootsuite

APRIL 6, 2023

For example, the PLATO system, developed by the University of Illinois in 1970, had many features of an early social media network but was largely used in academia. It was so popular that Apple awarded the app the iOS app of the year in 2015. RIP to Periscope, 2015-2021. So, how old is social media? Best photo ever.

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Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

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Analytics Influencer Apparel Airlines 68