Social Media Strategies Summit

DECEMBER 1, 2023

It was the name of Tesla’s third car model , launched in 2015. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. The “Kevin James smirking” meme is a classic example of the latter. The letter X has long been an obsession for the businessman.

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Convince & Convert

NOVEMBER 27, 2015

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. Go further responsibly.

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Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

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Sprout Social

MAY 10, 2022

For example, Nike is one of the world’s well-known sports brands. Now that we’ve defined brand marketing, let’s review some of the best brand examples from the past five years. Whirlpool’s collaboration with Pinterest is a great example of a legacy company leaning on social media to carry out its brand marketing. s birthday.

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Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Another prime example is marketing during a recession. Again, customers change.

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Pixlee

JANUARY 25, 2018

Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry.

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Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. Video lectures, project files including pitch documents and example templates.

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Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Social media promotion done right: 7 examples to inspire you. Let these 7 examples be your guide. Definitely don’t do that.

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Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Video is king of the Internet and here is why it should be king of your campaigns as well. Personalized videos in email, for example, can increase conversion by 500%. Video Commerce Data.

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Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

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Hashtag Metrics Analysis Apple 52

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

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Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

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Hashtag Metrics Analytics Sentiment 98

Jon Loomer

OCTOBER 13, 2015

Let’s say, for example, that we don’t care whether someone has purchased or opted in at this point. The first thing you could do is create a Website Custom Audience of anyone who visited your website during two different years, like 2015 and 2014. Let me reiterate: I didn’t run this campaign to sell anything.

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Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. These connections can’t be bought or earned with one-and-done campaigns. Are you seeking a diverse set of opinions before launching new campaigns, messaging or creative?

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Oktopost

MAY 23, 2022

Campaign content (CRM software, interactive content, content clicks). For example, you can easily adjust headings and calls to action in real-time to suit the small business, frequent visitor, or competitor customer who is scrolling through your site. Personalize Your Campaigns. Ads (ad clicks, survey answers). External Data.

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Audiense

MAY 16, 2016

Alissa Clauson: We use Twitter for organic brand messaging and campaign support. Organically we look to reach our more immediate audience and fans, whereas for paid activity we try to reach a far more specific audience depending on the objectives of the campaign. — Porsche Retail Group (@PorscheRetail) September 24, 2015.

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Convince & Convert

OCTOBER 24, 2014

Even when they aren’t engaging directly about particular topics (especially the hot-button issues like Autism Spectrum Disorder, for example), they keep an eye on what’s being said. For example, it costs less than $0.40 For example, it costs less than $0.40 to reach 1,000 people with a Facebook post.

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Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

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Analytics Influencer Apparel Airlines 68

Mindjumpers

NOVEMBER 17, 2015

I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. Second to relevance, influencers play a key role in taking a campaign or cause viral. A victory that was achieved to a very large extent by the active campaign of young Nigerians on twitter.

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The Social Media Incubator

FEBRUARY 2, 2015

In case you missed the ad, or would just love to watch it again, here it is: Best Campaign. Some brands take the opportunity of the Super Bowl to beef up a campaign or introduce a new one. For example, Budweiser continued their #BestBuds campaign, while Nissan introduced a new #WithDad campaign. Starting Feb.

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Convince & Convert

DECEMBER 12, 2014

The use of IFTTT (If this, then that) is just one incredible example. The Live Who You Are campaign, integrated across several social media platforms , is another example of how Corcoran’s social messages are much more than property listings. Click here to see our favorite things to do in New York when it rains.”. of revenue.

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Socialmedia.biz

FEBRUARY 23, 2019

Identifying and collaborating with these influencers for your grassroots advocacy campaigns can help you target a larger, relevant and more responsive audience. For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!)

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Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. A great example comes from Capital One, which recently credited Instagram for increasing its ad recall by 16 percent.

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Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

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Social Media Sentiment Analysis Study 88

Talkwalker SM

FEBRUARY 8, 2016

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. between December 28, 2015 and January 25, 2016.

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ROI Influencer Sentiment Tips 84

Convince & Convert

JULY 23, 2015

From movie re-enactments to custom keyboards, portraits, educational tours, and company culture, here are five examples that took emoji-themed content to the next level. Disney (@Disney) July 17, 2015. Download ’em now ➡️: [link] pic.twitter.com/sQc66pPG3Z — Victoria’s Secret (@VictoriasSecret) July 17, 2015.

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Company Storify Education Newsletter 60

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

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Audiense

MAY 10, 2016

In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. With their #NightAt franchise, and #BelongAnywhere campaign, the home sharing website makes it a point to spread their net far and wide across social media, while keeping other channels in mind. Rainforest. Volcano. 'Nuff

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Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Are parents mostly concerned about the price of the product?

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Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. For example, the context of “Monday Mood” is universal and doesn’t need much time to explain. This can be as simple as linking to your video in a Facebook post or Tweet, for example. How many views does a video need to be considered viral?

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Buffer Social

NOVEMBER 29, 2018

REI’s Opt Outside campaign has been incredibly successful since it first launched in 2015 because it’s not just a marketing front — even REI’s CEO, takes Black Friday off to enjoy the outdoors. Any purpose-driven campaign shouldn’t be viewed as a short-term thing,” Mike explained. Demonstration before communication.

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Hootsuite

SEPTEMBER 10, 2019

If you’d like to promote your sustainable practices, for example, get a host who is a well-known advocate for the environment. The campaign was able to promote the brand’s #pricelesssummer campaign, while sharing a more personal side as well. We’ve included examples to inspire social media takeover ideas along the way.

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Convince & Convert

MARCH 5, 2015

In celebration of 100 years of its iconic Chuck Taylor All Star Shoes, Converse recently debuted the “Made By You” campaign, which pays homage to the artistic spirit of the people who wear them. The campaign is reportedly Converse’s biggest campaign to date and follows a 71 percent rise in sales over the past five years.

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Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015.

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Convince & Convert

AUGUST 7, 2015

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. Equal parts unique and useful, the campaign’s success is now bringing it to an unlikely place: the windows of the company’s new Chelsea location in New York City. Lowe’s (@Lowes) August 5, 2015. . Lowe’s (@Lowes) August 5, 2015. 7itdsjovZ8.

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yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. We cannot escape the growth in video content!

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yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Facebook is poised to overtake YouTube…they say.

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