Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

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Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. While it’s certainly questionable just how efficient it would be to create content on a mobile device, you definitely need the WordPress App if you’re using this CMS and own an Apple device.

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The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). And which social networks will grab headlines in 2014?

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Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. This also offers them the chance to leverage their learnings from Instagram. .

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Small Business Mavericks

SEPTEMBER 26, 2014

Facebook shows more articles, comments & mobile clicks matter — December 2013. Facebook negates text updates from Pages as being different than text updates from friends — January 2014. Facebook says the best way to share is by using a link-share — January 2014. So, there it is.

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SocMed Sean

JUNE 23, 2017

Thanks to Robert for sharing his insights on the topic of mobile apps and how to drive their adoption! Mobile is the new normal, and businesses are striving to follow this direction so as not to lose the race of winning customers. This expectation holds true for mobile apps, as well. One other thing to mention.

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Mindjumpers

MAY 26, 2016

On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands. Many of the top Snapchat influencers are YouTube veterans, so they know how the game works and just need to adapt slightly. This also offers them the chance to leverage their learnings from Instagram. .

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Ignite Social Media

JULY 31, 2017

In 2013/2014, we started seeing Facebook reduce visibility of content in the news feed and much more of a focus on mobile first social. Influencer marketing and paid is another way to gain exposure. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach.

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Convince & Convert

JULY 27, 2017

And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.

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Waxing UnLyrical

NOVEMBER 4, 2015

As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Google recently announced that the number of searches on mobile eclipsed desktop. But we do need to look at the world in a more visual and, while we’re at it, a more mobile way.

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yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. Facebook took the crown as the leading smartphone app again in 2015, with over 126 million unique users a month, which is 8% up from 2014. Did You Know? Facebook Top U.S.

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Buffer Social

JANUARY 25, 2018

Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. billion social media users.

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Convince & Convert

JULY 7, 2014

I’m by no means a Vaynerchuk-esque investment mogul, but here’s where I’m at as of July 7, 2014: Addvocate – Employee Activation in Social I’m probably most involved day-to-day with this company, as I’m also on the board of directors. It’s secure, mobile-friendly, super easy to use, and affordable.

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Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Mobile accounts for 86% of Twitter’s ad revenue.

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Hootsuite

JUNE 25, 2019

Follow to win + influencer. Another great way to reach new potential followers is to partner with an influencer. Keep in mind that the terms you agree upon may influence the partnership cost. Lufthansa teamed up with influencer Marissa Cox @ruerodier to reach her audience of 123K followers. Our winners in action!

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Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

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Twist Image

MARCH 28, 2016

Bitmoji is owned by Bitstrips - a Toronto company that was originally founded in 2007 to help users build personalized digital comics, but in 2014 refocused on customized and shareable cartoon avatars. Jimmy Kimmy enlists DJ Khaled as his Snapchat coach , and this points to a new world of influencers and brands. influencer.

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Devumi

SEPTEMBER 24, 2014

A Twitter contest can be bigger for your brand than any giveaway in a magazine as it’s able to use the power of the web’s connectivity, as well as mobilize your existing fans in new ways. — Bebe Rexha (@BebeRexha) September 23, 2014. — Apple (@AppleOfficialll) September 19, 2014. Follow @TheFactsBook 2.

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Convince & Convert

JULY 27, 2017

And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands.

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The Social Media Hat

MAY 21, 2016

Prominent influencers have been developing weekly shows and dedicated followings on the network, just as we saw with Google Hangouts On Air throughout 2013 and 2014. Neither the desktop interface nor the mobile interface of Blab will be going away. That's why influencers are so critical to the success of a network.

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Writtent Blog

MARCH 7, 2014

Draw up a list of influencers and the top performers in your industry. To find influencers on Google+: CircleCount. To find influencers on Twitter: Followerwonk. To find influencers on Twitter: Followerwonk. To find influencers on LinkedIn: Pulse. It’s best to know the top performers in your industry.

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Kikolani

MARCH 13, 2015

Content Marketing Landscape 2014 – Top 200 Brands and Influencers by Arthur Hilhorst. Take These 3 Actions To Ready For Google’s Mobile Search Update by Aleyda Solis. Without further ado, here are the top posts this week! Content Marketing. Why Branded Content Is Poised to Take Over by Michelle Castillo.

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Diva Marketing Blog

DECEMBER 22, 2013

However, even as we approach 2014, for many organizations open conversations still seem like a Miracle on (insert organization name here) or like the ghost of Xmas future (oops wrong movie again.). Imagine multiple digital devices from mobile to tablet and computer to wearable. The plan sounds idiotic and impossible.

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Convince & Convert

MAY 4, 2015

Understanding how buyers make decisions—categorizing them and looking for behavioral patterns—can and should influence everything you do, from your marketing channels to your messaging,” said Anna Sawyer of Guidebook. What are their needs, motivations, and what influences their decision making?”. Power-Packing Puppies. wg0yLBRnKz.

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Ignite Social Media

JUNE 1, 2016

When you combine this with their love for video, it becomes much easier to reach and influence your target audience. as of June 2014. Facebook was the early adopter of social commerce with its ‘ Buy Now ’ call to action buttons that were first tested back in July 2014. Use scarcity to attract your audiences’ attention.

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Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Rebekah Radice

APRIL 13, 2015

42 million unique mobile visitors each month. Pinterest was the fastest growing social network in 2014, growing by a whopping 97 percent! Take a look at the one created for Influencer Chat , a new chat Ann Tran and I recently started. Average time a user spends on LinkedIn is 17 minutes. The average Pinterest user spends 14.2

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Buffer Social

JANUARY 10, 2017

However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. Who you target and how many people you target will influence your Facebook advertising cost. Facebook’s mobile News Feed. Instagram’s mobile News Feed. Facebook’s desktop right column. Audience Network.

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Buffer Social

JUNE 30, 2017

Ellen DeGeneres (@TheEllenShow) March 3, 2014. Since 2014, largely due to social media, the ALS Association has raised more than $115 million for research towards Lou Gehrig’s Disease. There has since been a strong debate over the role and influence that social media played in the Arab Spring. Best photo ever.

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Webbiquity SMM

FEBRUARY 10, 2015

And yet – 80% of brands advertised on social media sites in 2014. Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. But only 14% trust advertisements. ( #Socialnomics 2014 ). Consumer marketing is about mobile, B2B is about content. DashBurst ).

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Sprout Social

NOVEMBER 1, 2016

Social media has a huge influence on travel-related purchases. — Marriott Hotels (@Marriott) December 19, 2014. It launched a three-month campaign in which four influencers traveled across key Marriott properties worldwide, taking suggestions from the audience and sharing their journeys on Snapchat along the way.

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The Realtime Report

JUNE 12, 2014

Today marks the start of the 2014 World Cup, a month-long event highly anticipated by fans – and marketers – around the globe. Three-fifths of the site’s content will come from six Tumblr influencers/artists, while the remaining artwork will come from Hyundai’s creative team.

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Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. Influencer posts and events are driven by the ROI of topics ranging from email marketing to press releases and social media.

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Buffer Social

NOVEMBER 7, 2017

Here are two interesting Instagram Stories statistics reported on Techcrunch : Instagram Stories generated, on average, 35 percent more views for brands than Snapchat Stories, according to the mobile video platform, dubdub. One in five Instagram Stories posted by businesses receives a direct message reply.

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Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. YouTube makes partners, the OG influencers (2007) Through YouTube’s elephantine beginnings , the buzz grew. This moment essentially marked the beginning of social media influencers.

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Webbiquity SMM

JANUARY 20, 2015

Just one caveat to add here: newer groups may not have a lot of interaction (yet) but offer the opportunity to “get in on the ground floor” as a key influencer in the group. ” However—beware of mobile users: “mobile accounts for 47 percent of total traffic to LinkedIn. It might go viral”).

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