Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Most companies are blind to the massive PR resource that is their workforce. You may want to run a pilot with a few employees before implementing the program company wide.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. You need to establish the value equation for your company or client and provide results that meet that framework. You need to establish the value equation for your company or client and provide results that meet that framework. Build an engaged community. PR Actions.

ROI 69

ROI Case Study Health Care Insurance 69

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

B2B 110

B2B Social Media Marketing Survey 110

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Internal Communicators face a similar information challenge inside of an organization.

How To 60

How To Yammer Metrics Statistics 60

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! Instead of catering your content to general tips for wedding dress shopping and design, you’ll also want to create content that is relevant to the Portsmouth community. After all—knowing that we need a website and a social media presence is old news.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Viper Chill

AUGUST 27, 2014

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Plus for marketing you could do local event sponsorships and do good in your community. I could go on for hours on this.

SEO 79

SEO Company Hotels Marketing 79

Writtent Blog

MARCH 7, 2014

Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Outreach to companies mentioned in the post. Have you mentioned companies or other bloggers in your post? Business 2 Community. To find them, just Google your main keyword. Share it on social. Syndicate your RSS.

Syndication 95

Syndication Content Marketing Alltop 95

Pixlee

SEPTEMBER 23, 2017

Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Ben Schlapigg is well-known in the travel blogging community, flying over 400K miles a year – the equivalent of 16 trips around the globe. One Mile at a Time. Jennifer Mel Tuffen.

Travel 66

Travel Influencer Brands Airlines 66

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 98

Metrics Content Marketing Newsletter 98

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. Jay Ducote, Deep Fried America : .

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers. Jay Ducote, Deep Fried America : .

Travel 40

Travel Hosting Social Media Influencer 40

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. But he’ll always be a unicorn at heart, whether he’s posting or not.

Travel 93

Travel B2B Automotive Campaign 93

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. And yet – 80% of brands advertised on social media sites in 2014. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. But only 14% trust advertisements. ( #Socialnomics 2014 ). Business 2 Community ). Experience: The Blog ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Later

JUNE 27, 2019

For example, with an influencer partnership, you could be aiming to improve your follower growth, boost your engagement on a branded hashtag, build a stronger community, or generate more leads to your website to make more sales. . Both in terms of marketing goals, and physical results. . View this post on Instagram.

Small Business 56

Small Business Influencer Template Templates 56

Writtent Blog

MAY 21, 2021

Custom duties for imports of industrial products originating in EFTA states will gradually be abolished by 2014. In this release, availability among others, is a supported metric by the monitoring manager. An example of an SLA violation can be the following. seconds in a windows of 60 secs ( [link] ).

Questions 40

Questions CPI Real Estate Consultant 40

Sprout Social

OCTOBER 26, 2021

Not only are companies searching for new skill sets and talents, but the way that businesses find their ideal candidates has turned on its head. Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent. 5 companies that have mastered the art of social recruiting.

Applications 114

Applications Cost Team LinkedIn 114

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Find people that are influential to your particular field, as well as publications or companies that you admire, to follow. This is a guest contribution from Jaclyn Freeman.

Content 54

Content Metadata How To URL 54

Sprout Social

OCTOBER 13, 2022

Creating an engaged brand community requires building an emotional connection with your followers, whether you pull at their heartstrings or make them laugh until they cry. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important to consumers than it was in 2021. Tap into your audience.

How To 142

How To UGC Authentication Campaign 142

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Which metrics are most valuable in evaluating tactical success?

Social Media 245

Social Media Tumblr Marketing B2B 245

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. Consumption metrics . The community was scanning, spending less than a minute on a post. Sharing metrics.

Mobile 100

Mobile Metrics ROI Press Release 100

Sprout Social

FEBRUARY 10, 2022

Food for thought: 70% of marketers say that consistent branding is the most important element of building a community and retaining customers. This is a problem that many B2B brands and SaaS companies face. Branding is everything when there are dozens of companies offering near-identical services like yourself.

Social Media 118

Social Media How To Press Release Sentiment 118

Ignite Social Media

FEBRUARY 2, 2023

I also created a company called Carusele. I think if you took our company, Ignite, and you took all the people and slapped us together as a transformer, then we collectively would be a social media expert, but I don’t believe a single person can be a social media expert, truly. And so that leads to a couple things.

Influencer 85

Influencer Social Media Hubspot Travel 85

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Sometimes they run companies and only sort of understand the role social media can play for their business. Which companies own which social media platforms?

Questions 141

Questions Social Media HootSuite Marketing 141

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

The Social Media Hat

MAY 6, 2016

Companies are spending more than ever on Facebook advertising. In fact, latest research puts this number at 122% more per ad unit than in 2014. Users tend to focus more on their News Feeds than on material emerging around it elsewhere, though the recent re-design of the column ads may change that metric over time.

Facebook 153

Facebook Feed Feedly News 153

Buffer Social

APRIL 5, 2017

Feel free to grab a download of the Sketch file or Canva template we used to build this, if you’d like to customize it for your company. Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. Arielle, Community Strategist. Alfred, Content Crafter.

Marketing 108

Marketing Diagrams Skills How To 108

Buffer Social

MAY 8, 2023

Your job isn’t to speak clearly – it’s to create connection It’s easy to get sucked into the numbers and metrics and make that the focus of your work as a creator or marketer. My mission is to help people make what matters to their careers, to their companies, and to their communities.”

Marketing 86

Marketing Sports Social Media Buy 86

Webbiquity SMM

OCTOBER 8, 2013

500 companies use at least one major social media platform. This includes metrics like total number of views, likes, time spent watching, how many shares it gets etc. Companies (including manufacturers) with an active social networking presence are growing much faster than those without one.”. ” phase. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. The brand added more than 29 million followers since 2014, a 37.4% Community involvement and Target are like peas in a pod.

Brands 96

Brands Facebook Campaign Sports 96

Buffer Social

JUNE 6, 2018

— Sainsbury's (@sainsburys) January 10, 2014. — Sainsbury's (@sainsburys) January 10, 2014. — Marty Lawrence (@TeaAndCopy) January 10, 2014. — Marty Lawrence (@TeaAndCopy) January 10, 2014. We also provide our whole team with access to Reply to engage with our community.

Social Media 111

Social Media Engagement Marketing How To 111

Webbiquity SMM

FEBRUARY 25, 2014

Are You Pumping Up Your Google Plus Strategy in 2014? For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more. by SteamFeed.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. anticipate an increased budget for 2014, while just 3% foresee spending reductions. Between large and small businesses?

Statistics 226

Statistics Social Media B2B Journal 226

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. The brand added more than 29 million followers since 2014, a 37.4% Community involvement and Target are like peas in a pod.

Brands 72

Brands Facebook Campaign Sports 72

Sprout Social

SEPTEMBER 7, 2016

Your desired results may vary from brand recognition to community insights to the promotion of your products and services. Checking the metrics and analytics of your profiles can be challenging if you don’t have a method in place. Here are some metrics to consider: Unique visitors. Your Company Story. Objectives.

Social Media 40

Social Media Strategy Content How To 40

Buffer Social

JUNE 12, 2016

Follower count is often considered one of the vainest of vanity metrics. Follower count is one of the metrics we keep a close eye on with our social media reports and audits. Image credits: Dan Zarrella , Beevolve , Twitter UK , Rutgers , Business 2 Community , Cezary Rudaś (the Noun Project). I can relate.

Twitter 81

Twitter Strategy Instagram Facebook 81

Viper Chill

APRIL 15, 2014

I knew about the company already, but I had no idea about the scale in which they were absolutely annihilating their competitors. A Company So Clearly Influenced With Google’s Direct Help. They provide seed venture and growth-stage funding to companies – including Uber, Nest, and RetailMeNot.

SEO 91

SEO Widget How To Retail 91