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Proud Sponsors of DPiP May 2014 event

The Way of the Web

I’m pleased to say that in addition to personally being one of the organisers of local digital gathering ‘Digital People in Peterborough’, TheWayoftheWeb Ltd is also sponsoring the May 2014 event. If you’re in Cambridgeshire, we’d definitely recommend checking it out.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Just a year later, in 2014, it would reach only about six percent of its fans. Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. Members of a well-managed, active social media group, by definition, would share and comment on one another one’s posts often.

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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. Why: “Companies should look for the ‘sweet spot,’ where an image or issue generates enough heat to elicit interest but stops short of raising qualms.” What about you?

Marketing 100
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5 Creative Examples of Selfies as Social Media Content

Convince & Convert

Like other social media trends gone mainstream, companies can also leverage the selfie trend to tell a visual story in a way that’s both relevant and strategic. From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign.

Examples 163
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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. She says there’s no manual for how to parent in today’s digital world—but this mom could definitely write one. Titania Jordan of Bark. co-founders of The Sip!

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Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Plus for marketing you could do local event sponsorships and do good in your community. I could go on for hours on this.

SEO 79
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20 Most followed brands on Instagram

Unmetric

The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. By posting consistently and creating Instagram stories like a pro, Huda beauty has built a strong community that adores its beauty line. Gucci is perhaps the definition of Italian craftsmanship.

Instagram 155