Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This tool will provide a plan for social media distribution for each piece of original content and even for curation of other’s content and general social media community engagement. Be effective. Related articles.

Content 319

Content Marketing Curation Template 319

The Realtime Report

FEBRUARY 6, 2014

One of our favorites is a free, on-demand Twitter translation service for the 2014 Winter Olympic Games. “We are thrilled to be able to offer this service to the global community so that they may send their words of encouragement to their athletes and fellow citizens,” said Ofer Shoshan, One Hour Translation’s CEO.

Twitter 150

Twitter GPS Hotels Campaign 150

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Before you build a social media campaign, you need a strategy. 5 step Social Media campaigns.

Social Media 69

Social Media Press Release Class Course 69

The Realtime Report

JUNE 10, 2014

The anonymous donor allegedly began hiding the cash as a way to give something back to the community — and now the idea has taken root in multiple towns and cities across the U.S. Hidden Cash (@HiddenCash) June 10, 2014. “I Social Media Campaigns @HiddenCash hidden cash pay it forward Twitter' and beyond. Mexico City.

Twitter 175

Twitter Brands Trends Campaign 175

Mindjumpers

APRIL 25, 2014

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. While real-time marketing ads seem to be conceived in the heat of the moment, reality is that they are often well thought out campaigns planned ahead of time. Where’s Social Media Going in 2014?

Engagement 203

Engagement Tumblr Activities Communities 203

Waxing UnLyrical

NOVEMBER 3, 2014

Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. In this still relevant post, Heather Whaling illustrates the similarities between PR and political campaigns. How Social Media Impacted the 2014 Indian Elections. Ancita Satija shares her experience during the 2014 Indian Elections.

Consultant 170

Consultant Flickr Statistics Study 170

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Statistics can draw us into a campaign. Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. Nonprofit Storytelling: Community-Building. Guest Post by Mike Connell.

Case Study 168

Case Study Communities Study Statistics 168

The Realtime Report

JULY 16, 2014

With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so. Social Media Campaigns Bubblews social media platform social media user'

Social Networking 175

Social Networking Banking Study Notification 175

The Realtime Report

MARCH 11, 2014

The museum tapped digital agency Possible to create @Art140, and their goals are big: David Stocks, a senior planner at Possible, told Adweek that “We want it to become the most engaged art community in the world.” Social Media Campaigns @Art140 art hashtag modern art MoMA Museum of Modern Art Possible'

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Webbiquity SMM

MAY 6, 2014

Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.” See you there!

Conference 155

Conference Eventful Social Media Nielsen 155

Likeable

MARCH 23, 2021

Visible engagement on its own has been steadily losing appeal as a key success metric since 2014, so this change would only hasten that decline. Spurring conversation in the comment section via post copy CTAs and strong community management can keep users coming back for more. Campaigns optimized for engagement may cost more to run.

Instagram 91

Instagram Metrics Influencer Campaign 91

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. The power of the blogger community via Cas McCullough. Problogger Training Event 2014: The Wrap via Style and Shenannigans. Image by WonderWebby.

Eventful 47

Eventful Blogosphere Conference Blogger 47

Hootsuite

APRIL 27, 2022

Looking for a direct communication channel to potential and current customers? A marketing solution that drives community and commerce? billion times since 2014. And do marketers need to pay attention to Americans using Messenger for communication purposes and meet audiences where they’re at? billion times.

Facebook 99

Facebook HootSuite Marketing Instant Messaging 99

Sprout Social

FEBRUARY 25, 2021

But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. — Adrian Molina (@theadrianmolina) January 22, 2014. It's marketing, communications strategy, and subject matter knowledge.

Social Media Management 120

Social Media Management Marketing Collaboration Skills 120

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

Brands 77

Brands Content Authentication Campaign 77

Convince & Convert

DECEMBER 11, 2015

Holiday campaigns present an incredible opportunity to abandon “left brain” marketing and connect emotionally with your community. (highlight to tweet) Done right, the holiday “card” can go beyond spreading good cheer and increase engagement, build loyalty, and drive significant conversions. This year, change the game. Make It fun.

Campaign 60

Campaign List Tips Embedding 60

The Realtime Report

MARCH 10, 2017

Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold. Community remixing refers to fans on various media outlets that remix influencer content. If we were to unpack how this meme-able influencer embraced community remixing, it would look a lot like the inevitable shift from storytelling to storymaking.

Influencer 168

Influencer Remix Marketing Meme 168

Unmetric

SEPTEMBER 10, 2019

PlayStation’s strategy on Twitter is to be at the beck and call of its gaming community. PlayStation has run several campaigns in the past that have won them tons of engagement. The brand has added 10 million followers since 2014, a 400% growth in followers which is almost 5,655 new followers per day. One day away.

Brands 123

Brands Twitter Fashion Ensembli 123

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Mary Barra has been chair and CEO of General Motors since the start of 2014, making her the first female chief exec of a so-called “Big Three” car manufacturer. I am so excited about our new campaign Work It Out @JCWI_UK. Only 12% disagree. Mary Barra. Minnie Rahman.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Ignite Social Media

NOVEMBER 23, 2020

We find custom audiences are best for lower-funnel campaigns, and lookalikes are great for upper-funnel activities. Then, when 2011-2014 came along, brands were able to publish organic content to their pages and generate anywhere from a 14-28% organic reach with their audience. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

Waxing UnLyrical

MARCH 7, 2014

And that in 2014 you could invest in micro businesses … … started by former Indian sex workers, forced into prostitution because of a centuries-old practice … … and help these hard-working women stand on their feet … … for just $25? So literally, when you lend a little, you end up changing a lot.

Community building 202

Community building Consultant Banking Flickr 202

Unmetric

AUGUST 2, 2019

While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. Chanel – 36 million followers. Varying scales.

Instagram 155

Instagram Brands Fashion Sports 155

Keyhole.co

JULY 25, 2023

This has led to some inspiring campaigns. So, looking for a place to get started and make your own impactful campaigns? This blog has you covered, as we’ll be running through 10 actionable steps that every charitable organization should be doing when taking their campaigns to the digital world. Let’s dive in!

Social Media 52

Social Media Strategy Campaign Hashtag 52

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The campaign set the standard for how to fundraise on social media. You’ll see successful campaigns to mimic. That’ll motivate your team to blow past previous campaigns.

Social Media 97

Social Media Tips HootSuite How To 97

Keyhole.co

FEBRUARY 28, 2023

As a result, memes make people feel like they’re part of a community and the associated sense of belonging that makes them so widely used and appreciated. Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. For this campaign, the reactions were mixed.

Meme 52

Meme Engagement Strategy Wikipedia 52

Keyhole.co

MARCH 26, 2024

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. How does LEGO measure the success of its social media campaigns?

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Brands can also source content from their community if they need to quickly pivot.

How To 125

How To Social Media Management Metrics Team 125

Unmetric

SEPTEMBER 19, 2018

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. growth in fans.

Social Media 141

Social Media Hashtag Instagram Meme 141

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Guess what?

Case Study 100

Case Study Consultant Campaign Flickr 100

Hootsuite

APRIL 6, 2023

Year of the Selfie (2014) Twitter proclaimed 2014 as the “ Year of the Selfie ” following Ellen DeGeneres’s Oscar photo. oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@EllenDeGeneres) March 3, 2014 The live-streaming wars begin (2015) Meerkat was the first app to start the live-streaming craze (RIP).

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Convince & Convert

MAY 2, 2014

link] pic.twitter.com/Gq0bcjDeho — Marc Jacobs Intl (@MarcJacobsIntl) April 2, 2014 Who will be the new face of Marc Jacobs? Crowd-sourced campaigns have been popular for a while, but they haven’t been used quite to this extent now. ” If it’s all about you, it’s impossible to build a community.

Google 145

Google Content Marketing Adwords 145

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Athleta community! In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Build brand communities. While brand communities have existed long before social media. Key takeaways.

Examples 145

Examples Company Social Media Apparel 145

Mindjumpers

NOVEMBER 17, 2015

This very first post is written by Chinwe Obinwanne , Local Community Manager from Nigeria and part of the Mindjumpers Network. million users it had in 2014. I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. Brands move in on the Nigerian social media.

Activities 0

Activities Social Media Hashtag Campaign 0

Mindjumpers

DECEMBER 4, 2015

Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. India has the 2nd largest audience on Facebook, with a 9% user base (USA being no. 1 with a 14% user base).

Activities 100

Activities Social Media Film Mobile 100

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand added more than 29 million followers since 2014, a 37.4% Coca-Cola’s list of viral and successful campaigns on social media deserves an article of its own!

Brands 96

Brands Facebook Campaign Sports 96

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Why: Because The Day is coming up!

Marketing 100

Marketing Startup Consultant Flickr 100

Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Honestly, I have the utmost respect for the folks that do this day in and day out.

Comparison 113

Comparison Metrics Analytics Engineering 113