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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

billion in 2014 to nearly $15 billion in 2018. Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. What is Reach and Frequency Ad Buying.

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Read on, and see what goes into the complex, fascinating formulas of the Facebook News Feed. Facebook algorithm values.

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Social Media News Ticker: Instagram Signs Ad Deal, Twitter Bans Porn on Vine

The Realtime Report

One year late, Facebook rolls out scaled-back News Feed redesign – last week Facebook rolled out long-awaited design changes to the News Feed, after a significant amount of user feedback; photos will be more prominent in users’ streams, among other changes (re/code). Any social media updates that we missed?

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The History of Social Media in 33 Key Moments

Hootsuite

Year of the Selfie (2014) Twitter proclaimed 2014 as the “ Year of the Selfie ” following Ellen DeGeneres’s Oscar photo. oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@EllenDeGeneres) March 3, 2014 The live-streaming wars begin (2015) Meerkat was the first app to start the live-streaming craze (RIP).

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The TSA’s Shockingly Real Instagram Account

The Realtime Report

Since the feed’s creation about a year ago, the account has 160 posts and over 100,000 followers. The TSA’s bomb-sniffing dogs and distinguished employees have made appearances on the feed as well. Instagram Photos Can Buy Your Next Meal With #BirdsEyeInspirations.

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Our Top Five Blog Posts of 2017

Ignite Social Media

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Best Practices for 2017 Social Media Buying. Good luck out there and happy buying. Here are our top five posts of the year.

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The Many Faces of Facebook Ads

The Social Media Hat

In fact, latest research puts this number at 122% more per ad unit than in 2014. These ads appear on the right-hand column of Facebook user pages and have evolved over the years to look similar to the ads that appear in the News Feed. News Feed ads. Companies are spending more than ever on Facebook advertising. Column ads.

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