Social Media Marketing

JUNE 5, 2013

India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report. While Facebook and Twitter receive the bulk of attention, other networks such as Pinterest, Google+ and Foursquare also rank well. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Bill Hartzer

APRIL 4, 2014

The Wall Street Journal first reported that a trademark application has been filed. In July 2013, Google “originally submitted the application in July 2013 for the word “Glass” styled in a particular font as branding for its Google Glass smart glasses. ” Facebook has tried to trademark the word “book.”

Google 122

Google Applications Apple Exercises 122

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. 2,938 crore (~$473.8M) by the end of 2014.

comScore 199

comScore Smart Phone SMS Advertising 199

Writtent Blog

DECEMBER 20, 2013

The 5 most remarkable content marketing news stories this week are all about how you can stay ahead of the curve, track ROI, and utilize brand new platforms to their full advantage: Content Marketing Institute Releases 50 Content Marketing Predictions for 2014. Better brand-publisher content advertising partnerships.

News 58

News Content Marketing Metrics 58

Diva Marketing Blog

NOVEMBER 6, 2014

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Advocate Health Care/Christine Bon : In addition to Instagram, we also used Facebook as a social platform to drive awareness of breast cancer by creating a daily calendar of trivia questions about breast health.

Health Care 108

Health Care Case Study Study Campaign 108

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. Jay Ducote, Deep Fried America : My blog, Bite & Booze , started as a personal food journal. Whatever your theme or brand is, stay consistent with it. Jay Ducote, Deep Fried America : I feel like a lot of brands/people could truly be more active, especially when a show airs.

Travel 75

Travel Hosting Social Media Influencer 75

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. Jay Ducote, Deep Fried America : My blog, Bite & Booze , started as a personal food journal. Whatever your theme or brand is, stay consistent with it. Jay Ducote, Deep Fried America : I feel like a lot of brands/people could truly be more active, especially when a show airs.

Travel 40

Travel Hosting Social Media Influencer 40

Diva Marketing Blog

NOVEMBER 6, 2014

New in the 2014 Stories of the Girls campaign is a message board prominently on the StoriesOfTheGirls.com microsite. Advocate Health Care/Christine Bon : In addition to Instagram, we also used Facebook as a social platform to drive awareness of breast cancer by creating a daily calendar of trivia questions about breast health.

Health Care 40

Health Care Case Study Study Campaign 40

ProBlogger

SEPTEMBER 23, 2014

Whatever your reason for collecting emails, doing it will keep your readership updated and constantly interacting with your brand. In 2014, Facebook reported that the average user spends 17 minutes on the site every day. Start with one or two platforms – Facebook and Twitter – and build your presence there.

How To 54

How To Blogger Adsense Newsletter 54

Webbiquity SMM

MARCH 11, 2014

Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. Guides to Personal Branding on LinkedIn. Image credit: Cox Business.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

OCTOBER 16, 2012

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. Marketing Pilgrim ). MindJumpers ). MindJumpers ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 16, 2014

Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. 5 Social Media Trends for 2014: New Research by Social Media Examiner. Brian Solis’ Conversation Prism Catalogs The Best Social Platforms by Search Engine Journal. ** 5 STARS. Social Media Marketing Guides.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JUNE 10, 2014

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch). Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

Conference 196

Conference Social Media SEO Marketing 196

agora pulse

APRIL 23, 2019

As director of Contentworks Agency, I had just suggested the brand use more emojis on Twitter to improve its engagement and brand perception. That incredulous reaction from brands is not uncommon. 5 billion emojis are sent daily on Facebook Messenger. “Our followers don’t want to play childish emoji games!” True story.

Social Media 119

Social Media Campaign Wikipedia Study 119

Convince & Convert

OCTOBER 31, 2014

Occasionally, we have a guest who is new to his/her brand, and we get a peek at the first 100 days in a position like this. As the winner of the 2014 Digital Innovator Award given by the NBA, Jeramie credits his team and upper management for letting him grow his social team the way he sees fit. via Phoenix Suns Facebook.

Social Media 129

Social Media MySpace Journal Team 129

Webbiquity SMM

JANUARY 6, 2015

On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Image credit: leaderswest Digital Marketing Journal. How can PR pros best utilize content in this environment?

Press Release 100

Press Release Tips SEO Influencer 100

Convince & Convert

OCTOBER 31, 2014

Occasionally, we have a guest who is new to his/her brand, and we get a peek at the first 100 days in a position like this. As the winner of the 2014 Digital Innovator Award given by the NBA, Jeramie credits his team and upper management for letting him grow his social team the way he sees fit. via Phoenix Suns Facebook.

Social Media 115

Social Media MySpace Journal Team 115

Webbiquity SMM

DECEMBER 12, 2013

” How to Become A Great Brand Journalist To Augment Your Content Marketing Strategy by Forbes. 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: ” 5 Back-to-Basics Principles for B2B Storytelling by velocidi. ” This was post #4 of Content Marketing Week on Webbiquity. #1:

Tips 195

Tips Content Marketing B2B 195

Visually SM

OCTOBER 26, 2015

Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn.

LinkedIn 140

LinkedIn Tools Content Marketing 140

Socialmedia.biz

OCTOBER 29, 2016

An image or advertisement that works spectacularly well on Facebook might not work in the slightest on LinkedIn or Twitter. Besides all the pitfalls that can happen in the untamed land of social media marketing, many small brands face an even tougher challenge: gaining fans and followers in the first place. Read more). Rebekah Radice.

Influencer 60

Influencer Social Media Resources HootSuite 60

Myrland Marketing

JULY 6, 2018

Alerts: 70% (87% in 2017, 77% in 2015, 63% in 2014). Newsletters: 59% (67% in 2017, 76% in 2015, 77% in 2014). The Wall Street Journal): 54%. Sharing of a lawyer’s content on social platforms, such as blogs, LinkedIn, Twitter and Facebook: 28% (53% in 2017, 51% in 2015). In-person (presentations, conferences, etc): 63%.

Survey 54

Survey Content Research Curation 54

Webbiquity SMM

NOVEMBER 12, 2013

What role does social play in a brand’s overall online visibility? leaderswest Digital Marketing Journal ). 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. As one would suspect, Facebook is the most popular method for sharing interesting content. leaderswest Digital Marketing Journal ). leaderswest Digital Marketing Journal ). NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Visually SM

OCTOBER 26, 2015

Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn.

LinkedIn 60

LinkedIn Tools Content Marketing 60

Webbiquity SMM

FEBRUARY 7, 2012

The Growth of Social Media: An Infographic by Search Engine Journal. 71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours, on facebook it’s 3.2

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Viper Chill

FEBRUARY 17, 2014

Many of them were to let me know about the Facebook click fraud video that’s gone viral and the articles from both Business Insider and Bloomberg on Upworthy losing Facebook traffic. I also received some feedback from Danny Chapman who decided to try some “Viral Nova” style advertising on Facebook.

Adsense 88

Adsense Sites Examples Quantcast 88

Unmetric

SEPTEMBER 19, 2018

This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. The skincare and makeup brand was born when Weiss had a hunch that there is a huge gap between what the beauty industry offered and the beauty needs of real life women. Attention NYC: get your hands on @glossier today (!)

Social Media 141

Social Media Hashtag Instagram Meme 141

ProBlogger

MARCH 11, 2014

End result: One 2000 word, comprehensive article on Facebook Ad best practices. Start with a well-researched blog article, and end with all types of content that generate brand awareness in different, exciting ways. Generate content that encourages Facebook Likes , social shares and comments. Image via Flickr user captainmcdan.

Content 52

Content Case Study eBook Statistics 52

Webbiquity SMM

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. 92% said they personally use LinkedIn, versus 56% on Facebook.

Research 191

Research Social Media B2B Statistics 191

ProBlogger

APRIL 15, 2014

Journalism appears to be a dirty word in 2014. None of this means journalism skills aren’t a great way to separate your blog from the competition. Here are seven ways bloggers can rely on journalistic tenets to enhance their brand: 1. Consider how many people share those faux Daily Currant headlines on Facebook.

Journal 41

Journal Blogger Report Pluck 41

Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X So quite a line up. Good visuals work.

Skills 40

Skills Reputation Influencer Press Release 40