Devumi

DECEMBER 19, 2014

2014 may go down as the Year of Instagram as the photo sharing app surpassed the 300 million user mark. Brands in 2014 have finally gotten on board with Instagram, and some exciting content has been produced over the year. Here are five of the best brands on Instagram according to which are my favorites.

Instagram 95

Instagram Brands Apparel Hashtag 95

The Realtime Report

APRIL 22, 2014

Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent. What does all this mean for brands?

Social Media 187

Social Media Brands Campaign Privacy 187

Keyhole.co

NOVEMBER 17, 2023

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Known for their active celebrity and athlete campaigns, it is no surprise Adidas has millions of followers across social media platforms. Let’s plunge into Adidas’s social media strategy.

Sports 59

Sports Social Media Strategy Apparel 59

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.

Social Media 177

Social Media Retail Fashion Sports 177

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. What is their social strategy on Instagram?

Instagram 155

Instagram Brands Fashion Sports 155

The Realtime Report

FEBRUARY 27, 2014

Branded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Now, Pepsi Max is taking the union of social media engagement and outdoor billboards a step further, bringing user-generated Vine videos to billboards across the U.K.

Campaign 164

Campaign Advertising Video Social Media 164

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Tommy’s Superfoods needed a way to simultaneously increase brand recognition and brand loyalty.

Hashtag 100

Hashtag Campaign Brands Retail 100

Convince & Convert

NOVEMBER 19, 2013

It’s an ongoing newsroom, not an advertising campaign. The content has to be brand-relevant and current but not a buzz wedge. Secondly, social listening isn’t just for passive and reactive company actions like brand protection and customer service. We will see more and more traction with Youtility as we roll into 2014.

Trends 166

Trends Marketing Case Study Loyalty 166

Mindjumpers

FEBRUARY 12, 2014

Visual content is with out a doubt the catalyst of audience engagement on social media today. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards.

Tips 235

Tips Brands Loyalty Fashion 235

The Realtime Report

JUNE 5, 2014

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel.

Banking 188

Banking Campaign Team Journal 188

The Realtime Report

JUNE 10, 2014

— Hidden Cash (@HiddenCash) June 10, 2014. “I ” So what does all this mean for brands? Scavenger hunts are nothing new to social media marketing, but the nation-wide response to the hidden cash accounts shows real enthusiasm for a campaign motivated by altruism (and, of course, the allure of finding free money).

Twitter 175

Twitter Brands Trends Campaign 175

Ari Herzog

FEBRUARY 18, 2014

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. — Scott Gulbransen (@kcgully) February 19, 2014. Sometimes other KPI. getrealchat.

ROI 154

ROI Social Media Syndication Collaboration 154

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Webbiquity SMM

MAY 6, 2014

The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets. See you there!

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Conference Eventful Social Media Nielsen 155

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Devumi

DECEMBER 24, 2014

It may be the holiday season, but I’m still here working hard to bring you some social media related cheer! The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere.

Hashtag 84

Hashtag YouTube Campaign Twitter 84

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). 7 Social media contest ideas to increase engagement. Like and/or comment to win.

Examples 111

Examples Social Media Instagram Hashtag 111

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. Brand Failure.

Activities 100

Activities Social Media Film Mobile 100

The Realtime Report

JUNE 19, 2014

With the 2014 World Cup in full swing, it has become evident that soccer has taken over social media, especially when it comes to Facebook. To commemorate the impact this avalanche of World Cup social media posts are having, the Oatmeal has helpully created a cartoon non-soccer fans can relate to.

Social Media 173

Social Media SMS Facebook Statistics 173

The Realtime Report

DECEMBER 31, 2013

What were the biggest stories in social media statistics this year? Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Google+ Is Now #2 Social Network (Jan 28). Social Media Customer Service: Brands Respond More On Twitter (Jan 10).

Klout 144

Klout Social Media Statistics Tumblr 144

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. Understand how a crisis spreads online to stay in control.

Data 60

Data Social Media Brands Forums 60

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English).

Social Media 164

Social Media Skills UGC Sample 164

Mindjumpers

NOVEMBER 17, 2015

It’s our own ever-growing global network of Local Social Media Managers around the world who help us ensure contextually relevant content through social listening, content production or response management. million users it had in 2014. Second to relevance, influencers play a key role in taking a campaign or cause viral.

Activities 0

Activities Social Media Hashtag Campaign 0

Convince & Convert

DECEMBER 23, 2014

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. These Social Pros operate on different levels in very different fields. Tweetable Moments Social isn’t necessarily a deal closer most of the time; a lot of it is brand recognition. robzie_ Tweet This.

Social Media 151

Social Media Strategy Apple Analytics 151

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

Convince & Convert

MAY 8, 2014

As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app. According to the World Wildlife Fund , “The emphasis of this new campaign is to underline that if we don’t take action in real life, these species will disappear for real.” Social Media Case Studies'

Brands 167

Brands Case Study Upcoming Forums 167

Convince & Convert

JANUARY 23, 2014

From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? Have you seen any creative uses of brands leveraging selfies in social media creative?

Examples 163

Examples Social Media Content Film 163

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

Talkwalker SM

FEBRUARY 23, 2016

Luxury brands are relative newcomers to social media. Ten years ago, some brands believed that these new platforms were a mass phenomenon that did not concern their target audience. Today, 75% of luxury shoppers use social media , according to a 2014 study by the Blackstone Digital Agency.

Social Media 60

Social Media Case Study Brands Fashion 60

Socialmedia.biz

FEBRUARY 11, 2019

In today’s technologically advancing world, social media is transforming the way we share news and information. More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis.

Social Media 88

Social Media Sentiment Analysis Study 88

The Realtime Report

JULY 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series.

Sports 172

Sports Team Instagram Tumblr 172

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

The Realtime Report

JULY 16, 2014

Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. The study also found that 62% of Americans are willing to try a new social media platform.

Social Networking 175

Social Networking Banking Study Notification 175

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

JUNE 5, 2014

The level of video quality found through smartphone cameras, plus specialty cameras like GoPro, have ushered in a wave of inspiring videos produced by brands and consumers alike (Red Bull Stratos, anyone?). But, why just use one smartphone or GoPro?

Video 152

Video Campaign Case Study YouTube 152