Social Media Marketing

JULY 18, 2013

Altimeter''s Charlene Li and Brian Solis have released an e-book on the topic, called The Seven Success Factors of Social Business Strategy that focuses on vision, governance, strategy, tools, technology and leadership, among other things. Users can now add photos to comments to all Facebook pages globally. It''s no mean feat.

Social Media 167

Social Media Flipboard Hashtag Metrics 167

Jon Loomer

FEBRUARY 14, 2024

The Facebook pixel was original a conversion pixel that was only used for tracking. The best ad gets conversions. Don’t Ignore Underrated Placements In 2013, I wrote about how you shouldn’t ignore the sidebar (right hand column) placement. We had the self-serve ad tool and Power Editor before Ads Manager came along.

Advertising 173

Advertising Metrics Cost Sentiment 173

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. Your data is another avenue that offers insight into your customer’s minds and can help you step into the conversation.

Strategy 125

Strategy B2B Marketing Conference 125

Social Media Marketing

JUNE 5, 2013

Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. India is seeing the benefit of social advertising for branding , according to the Ernst & Young Social Media Marketing: India Trends Study 2013 report.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). Listen to relevant conversations. Engage and facilitate conversations.

Template 56

Template Templates Social Media Strategy 56

Webbiquity SMM

JANUARY 2, 2013

e-Strategy Trends ). e-Strategy Trends ). More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. The automotive (14%) and banking sectors (14%) were the least likely to have separate strategies in place. SEO drives traffic, but email drives conversions. eMarketer ).

Social Media 249

Social Media B2B Marketing SEO 249

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. 60% of companies will execute some form of inbound marketing strategies in 2013 (and that’s likely understated; another 19% of marketers weren’t sure if certain tactics they use qualify as “inbound”).

Report 186

Report Hubspot Marketing ROI 186

Idaconcpts

DECEMBER 31, 2012

With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. Here are few most useful tips from Ben’s strategy. Recently he implemented a mobile version of their website to see how it could affect more sales.

Mobile 122

Mobile Tips Price Smart Phone 122

Pam Hughes

DECEMBER 30, 2021

These six helpful voice search SEO strategies will help you get more organic traffic from people using Alexa, Siri, and Google Assistant, and contribute to your overall SEO strategy. However, voice searches are much more conversational. You don’t need to change your existing SEO strategy to optimize for voice.

SEO 68

SEO Strategy Engineering Mobile 68

Buffer Social

SEPTEMBER 10, 2018

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. When it comes to revenue generated directly from Instagram “it would be in the hundreds of thousands,” he revealed (Kettlebell Kings uses Hubspot to track its conversions).

Instagram 108

Instagram Strategy Feed Feedly 108

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the first year, this strategy helped our account grow by almost 400% – 4,250 to 21,000 followers.

Instagram 100

Instagram Strategy How To Feed 100

Social Media Marketing

APRIL 23, 2013

One of the most instructive accounts to watch was the @Boston_Police Twitter account, as it led the conversation throughout the crisis. Industry News Last week''s terrorism news were all over traditional and social media platforms.

Social Media 165

Social Media Tumblr Authentication comScore 165

Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. Related posts: 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Or More Conversions? If the $42.3 But online is a big place. And who should lead the charge?

Retail 202

Retail Analysis Analytics Data 202

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. This shift created an opportunity for social listening to thrive in a B2B marketing strategy. Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Social Media Marketing

JULY 24, 2013

Most companies focus on customer acquisition and not conversion or retention. But ultimately, efforts should be tied to strategy, business goals and what outcome you''re looking to achieve - always with an eye toward the value you''re creating for the consumer. Few companies are strategic about content planning and development.

Social Media 162

Social Media Flipboard Journal comScore 162

Buzz Marketing for Technology

MAY 28, 2014

This is a tough hit for marketing executives as they realize how much money they’re actually spending on media to create prospects—$40 billion+ on digital advertising alone in 2013, according to the IAB.

Syndication 254

Syndication Marketing ROI Data 254

Social Media Marketing

APRIL 3, 2013

According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet. Putting all of this together is hard work, but here are Three Brands that Used Data to Transform Their Media Strategies and The Marketer's Guide to Creating Data-Based Content. Still, Facebook dominates in this space.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

FEBRUARY 5, 2016

But even if your marketing team’s initial guesses exceed your conversion goals, this is only your starting point. Even if you’re happy enough with your conversions and ready to call it good, consider this: An audience’s responses change over time as it grows and evolves. There’s plenty of studies that suggest typical frequency trends.

Types 60

Types Strategy Content Trends 60

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. First, define the online conversation you need to be a part of using keywords.

Influencer 195

Influencer Products Marketing How To 195

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Write in a Conversational Voice. Good bloggers similarly often write in a more conversational way and in doing so invite readers to respond. Part of writing in a conversational tone is to invite others to participate in the conversation.

Communities 39

Communities Strategy Forums Project 39

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. In the first year, this strategy helped our account grow by almost 400% – 4,250 to 21,000 followers.

Instagram 64

Instagram Strategy How To Feed 64

Convince & Convert

SEPTEMBER 22, 2013

Sprint (@sprint) September 20, 2013. 27 (@LachonPhillips) September 20, 2013. Matt M — T-Mobile (@TMobile) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. _iicon) September 20, 2013. Bobby Dewitt (@Bobboramasucks) September 20, 2013. T-Mobile (@TMobile) September 20, 2013. I didn’t.

Case Study 155

Case Study Twitter Brands Mobile 155

Buzz Marketing for Technology

OCTOBER 18, 2013

It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. Make data your best friend. Reach the right audience. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Josh S Peters

JANUARY 25, 2013

The Difference between Strategy and Tactics. Facebook conversion tracking goes live for all ad accounts. Mobile, Local & Search: 5 Sources of Innovation & Investment in 2013. Because sometimes it’s good to get a refresher. How To Cite A Tweet In An Academic Paper. All I can say is… about damn time!

RSS 180

RSS Mobile SEO Influencer 180

Proactive Report

FEBRUARY 20, 2011

According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. Conversion jumps from eighth place last year to the number two spot for 2011. In 2010 58 million people in the U.S.

Social Media 73

Social Media Bazaarvoice Strategy News 73

yMarketingMatters

JANUARY 10, 2014

Here are my best tips for your increased success this year: Strategy and Plan. Having a social media and marketing strategy and plan is crucial to your success in 2014. Create a strategy and plan defining your goals, audience, budget and resources. No more separate silos. They must all work hand-in-hand as you will see below.

Social Media 277

Social Media Tips Marketing Mobile 277

Audiense

JANUARY 30, 2017

This involves conversations with current students, helping them, directing them, and communicating what they’re up to. By paying attention to the students and what’s going on, you gain the understanding necessary to develop a tone that’s professional yet conversational. How is Twitter used in your strategy?

Class 60

Class Strategy Course Research 60

Webbiquity SMM

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. This strategy is based on the WPO framework and supported by metrics that inform decisions about budget allocation and tactics.

Social Bookmarking 199

Social Bookmarking StumbleUpon Engineering Sites 199

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. June 6, 2013 Columbus, Ohio. August 22-23, 2013, San Diego, CA. September 9-11, 2013, Cleveland, Ohio. Social Brand Forum 2013. She even tweeted it.

Eventful 128

Eventful Social Media Forums Conference 128

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Write in a Conversational Voice. Good bloggers similarly often write in a more conversational way and in doing so invite readers to respond. Part of writing in a conversational tone is to invite others to participate in the conversation.

Communities 26

Communities Strategy Forums Project 26

Mindjumpers

MAY 23, 2013

Oreo brought it to the world’s attention and made it big with their Super Bowl ads, but the concept continues to gain attention from companies and is attracting even more questions about how brands can integrate it into their current social media strategy. 10 Social Media Trends for 2013 – Get Started!

Trends 178

Trends Sports News Social Media 178

Social Media Strategies Summit

APRIL 22, 2019

One out of every four Facebook Pages now use paid advertising as part of their social media strategy and Facebook accounts for 23% of total U.S. Need ideas to supercharge your ads strategy? This is a trend that has been moving in a consistently upward direction since 2013. digital ad spending. Welcome to IGTV.

Trends 142

Trends Social Media Instagram Influencer 142

Webbiquity SMM

NOVEMBER 27, 2018

Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. Watching these conversations can reveal chances to share content, engage in conversations, and capitalize on business opportunities. Twitter is sort of an always-on, worldwide networking event.

Team 162

Team Marketing B2B Eventful 162

Later

JUNE 26, 2020

There are over 1 billion active users already on Instagram — and if we’ve learned anything from the introduction of Instagram Stories in 2013, it’s that Instagram knows how to replicate a tried-and-tested format with success. Looking to optimize your Instagram Stories strategy this year? Stay tuned!

Instagram 145

Instagram comScore Features Video 145

Convince & Convert

OCTOBER 29, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jess Ostroff , Nick Westergaard , Jay Baer , and Tim Washer doing the show live at Social Brand Forum 2013. Listen Now. The RSS feed is: [link].

Committee 139

Committee Aggregator Social Media Film 139

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. that would be a viable hypothesis.

Social Media 150

Social Media URL Conversation Report 150

Twist Image

AUGUST 20, 2013

Too many brands continue to build digital ghettos where the Web, mobile, social and even e-commerce occupy and have their own, unique, strategies. These strategies are often run through different departments, managers and teams. In 2013, it really has become about that last part: what we''re doing. The context of the situation.

Marketing 109

Marketing Mobile B2B Apple 109