Social Media Marketing

JULY 18, 2013

Here are four keys to turning customers into brand advocates. Platforms Examples from five brands that have used Instagram video include strategies such as taking fans behind the scenes, launching a product, telling the brand story, giving demos and being entertaining. Be vigilant, community managers.

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Social Media Flipboard Hashtag Metrics 167

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

Buffer Social

SEPTEMBER 26, 2018

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. The value of Facebook Stories ads.

Facebook 98

Facebook CPM Survey Instagram 98

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

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Metrics Brands Facebook Sample 60

Mindjumpers

JULY 2, 2013

I have been looking into upcoming social platforms and came across Pheed, which for a while has created some buzz on the web and have been announced the breakout social media star of 2013. It has the well-known functionalities as other platforms, such as a timeline and feed with the people you subscribe to. A platform for brands?

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Social Media Upcoming Platform Feed 266

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Conclusion: Use Apps to Enhance Your Brand.

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Brands Foursquare HootSuite Tumblr 177

Ignite Social Media

JULY 24, 2023

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. An audit starts at the beginning and creates a baseline for what is working and what isn’t working for a particular brand.

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Social Media Analysis How To Syndication 148

Social Media Marketing

APRIL 3, 2013

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space. According to Appinions, Ford is the #1 brand among OEMs driving technology conversations on the Internet.

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Social Media Flipboard Storify Reddit 160

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. How extensively is it being utilized by brands? The event that brought Stories into the mainstream was when Facebook “borrowed” the feature from Snapchat and added it to Instagram in 2016. Brands are increasingly embracing Stories.

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Social Media Survey Social Media Management Instagram 129

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. The RSS feed is: [link]. Please Support Our Sponsors. Listen Now.

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Brands Sports How To MySpace 128

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. By now, we’ve all heard of Social Media. Separate Departments. Multiple Accounts.

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Social Media Hashtag LinkedIn Instagram 232

Ignite Social Media

MARCH 1, 2018

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. Additionally, recent Facebook algorithm changes and announcements have made many people question if organic reach is still alive.

Organization 101

Organization Trends Social Media Report 101

Twist Image

AUGUST 14, 2013

What is the truth about a brand? Every brand thinks that they are either able to control their brand message or (at the very least) manage it through social media channels like Facebook , Twitter and beyond. Those who are vaguely paying attention to the newfound brand narrative. " The feeds lie.

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Brands Journal Airlines Publishing 94

Sprout Social

DECEMBER 8, 2020

Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Between 2013 and 2018, video consumption online has increased at an average of 32% per year. Because videos are available on so many platforms these days, brands should know where to focus their efforts.

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Video Social Media Study Instagram 129

Mindjumpers

MARCH 5, 2014

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Japan is one of the few countries that managed to actually keep its local social networks more popular than the media giant Facebook. What Facebook’s News Feed Algorithm Means To Your Reach.

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Social Media Mobile MySpace Trends 200

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. Landscape feed.

Video 144

Video Social Media Strategy Film 144

Buffer Social

JUNE 21, 2018

From Facebook Watch to Twitter’s live video broadcasts, and most recently, the launch of IGTV , a new app for watching long-form, vertical video from your favorite Instagram creators, it’s clear that social platforms are vying to be — and likely will become – the next big broadcast channels. How will brand content evolve on IGTV.

Mobile 110

Mobile Instagram Video Trends 110

Oktopost

APRIL 16, 2019

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. Instagram Videos. In Oktopost, you can now post videos directly to Instagram from the post-console.

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Hashtag Video Instagram Knowledge Base 60

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

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Video Engagement Facebook Mobile 111

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle.

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comScore Smart Phone SMS Advertising 199

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. During this time, LinkedIn was the first to go public and Facebook soon followed.

Social Media 84

Social Media Trends Community building Hosting 84

Josh S Peters

FEBRUARY 22, 2013

By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. What’s the number 1 thing Facebook Page owners struggle with? Time management.

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Statistics ROI API Analysis 159

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. Instagram algorithm.

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Organization Flipboard Social Media Company 108

Buffer Social

AUGUST 2, 2016

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. Content shared to stories also won’t appear on your profile grid or in the main Instagram feed. What might this mean for marketers (and for social media)? A new focus on messaging.

Instagram 40

Instagram Brands Feed Feedly 40

The Realtime Report

JANUARY 22, 2013

The registry is tied into social media, with users having the option to connect their registry to Facebook or Twitter. Users can click on “Activity Feed” or “Browse Registries” to see how others are faring on the site. ” So far, the registry only exists for the 2013 Dodge Dart.

Buy 184

Buy Comparison Campaign Sites 184

The Realtime Report

AUGUST 29, 2012

Analytics and reporting firm Simply Measured celebrated National Ice Cream Month in July with a case study: Why Ben & Jerry’s is the Most Social Ice Cream Brand.* The brand’s secret for getting so social? That “seamless” flow from website to Facebook or Twitter may end up on the road. One example?

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Sample Samples Case Study Hotels 180

Danny WhatMough

MARCH 17, 2014

Analysis of data from the BuzzFeed Partner Network (which includes popular sites like BuzzFeed, the New York Times and Thought Catalog) shows that referrer traffic from Facebook grew from 62 million at the beginning of 2013 to 161 million by the end of the year. And much of the reason for this lies in the way Facebook operates.

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News Google Facebook Comparison 45

Convince & Convert

OCTOBER 29, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. ” On Facebook, though, brands are competing with your wife, with your friends, and with Krispy Kreme doughnuts, so in order to get engagement, Cisco has to put together fun content.

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Committee Aggregator Social Media Film 139

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

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Survey Social Media Retail Communities 167

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” Listen Now.

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Loyalty Nielsen Social Media Case Study 138

Diva Marketing Blog

MAY 12, 2013

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. What does authenticity mean in 2013? . One truth that still remains consistent even in 2013. What Is Your One Big Truth About Social Media in 2013? Elvis Presley.

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Social Media Tweetdeck Authentication Blogosphere 83

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. The RSS feed is: [link]. ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Everyone is always trying to put a dollar value on Facebook fans. Listen Now . Find us on iTunes: [link].

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Social Media Study Statistics Aggregator 162

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. The RSS feed is: [link]. Listen Now.

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Social Media Content Case Study Retail 150

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. The RSS feed is: [link].

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How To Class MySpace Case Study 132

Kikolani

APRIL 12, 2013

Google+ Local Bible for SMBs – If you’re a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. The State of Pinterest: What Content Marketers Need to Know Now – Wondering what’s new for Pinterest in 2013? Social Media / Social Networking.

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Mashup Resources FeedBlitz RSS 124

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. The RSS feed is: [link]. Listen Now. Tweetable Moments.

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Posterous Social Media Comparison Team 125

Socialmedia.biz

JUNE 9, 2018

As of September 2017, there were 800 million active Instagram users, while Facebook is nearing the 2 billion mark with a staggering 1.86 Maybe you have noticed that your Facebook ads aren’t converting like they used to, or your posts aren’t getting as many likes, or your follower count has decreased significantly.

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Social Media Hashtag Fashion Travel 69