Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. An example of a video marketing goal would be creating brand awareness.

Video 144

Video Social Media Strategy Film 144

agora pulse

MAY 30, 2019

When Snapchat unveiled Stories in 2013, it didn’t seem momentous. How extensively is it being utilized by brands? Here are key stats that social media managers need to know about Stories. Stories are wildly popular with social media users. Brands are increasingly embracing Stories.

Social Media 129

Social Media Survey Social Media Management Instagram 129

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. ThirdLove .

Brands 77

Brands Content Authentication Campaign 77

Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. Today, we’re exploring how these brands in the know play their hand and jump on board some of the strangest holidays out there. Star Wars Day – May the Fourth. StarWarsDay pic.twitter.com/ZfpBjlm7H8.

Brands 87

Brands Proposal Sports Authentication 87

Unmetric

AUGUST 2, 2019

Which are the most followed brands on Instagram and how did they get there? Luckily, we have an Instagram analytics tool that tracks, among other things, which brands have the most followers. Instagram has proven to be a great platform for brands to market their products. What is their social strategy on Instagram?

Instagram 155

Instagram Brands Fashion Sports 155

Bill Hartzer

DECEMBER 18, 2023

This unique approach is poised to revolutionize the Twitter experience, circumventing the prevalent issues posed by the platform’s algorithm and creating a space for authentic engagement. All rewards contributed by creators are reinvested back into the network, fostering a self-sustaining ecosystem.

Twitter 95

Twitter Project Fashion Education 95

Social Media Strategies Summit

SEPTEMBER 21, 2020

Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics.

Influencer 131

Influencer Newsletter Upcoming Campaign 131

Oktopost

MARCH 7, 2022

In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening? Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably.

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B2B Sentiment Analysis Reputation 155

Diva Marketing Blog

MAY 12, 2013

Twitter, Facebook, Linkedin, Pinterest and other social networks changed how we think about "social media" from those long ago days of the blogosphere. However, I wondered if the "truths" of social media also changed. . Is social media still about people-to-people conversations or is monetization the focus?

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Convince & Convert

OCTOBER 21, 2014

percent of the population and contributing $44 billion to the economy, it’s no surprise that more and more brands are migrating toward more playful, entertaining, and personable strategies than ever before. Don’t be the last brand to go digital, or you’ll be fighting against Gen Z’s established loyalties to other brands.

YouTube 154

YouTube Tips Authentication Loyalty 154

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Convince & Convert

APRIL 9, 2013

A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. Welcome to the new world of customer service, brand management, and social marketing. The brand-consumer relationship is no different. Authenticity. Transparency.

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Authentication Loyalty Buy Study 145

Twist Image

FEBRUARY 27, 2013

Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at TED 2013. I have been fortunate to have attended the annual conference since 2008.

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iPad Apple Conference Collaboration 108

Diva Marketing Blog

DECEMBER 22, 2013

It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. if we can be as couragous as Mr. It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together.

Social Media 67

Social Media Airlines Film Foursquare 67

Diva Marketing Blog

DECEMBER 25, 2012

It's a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and custome can create the brand experience. Unlike the impact of Macy's initiative, social media impact reaches beyond just one customer. That takes courage too. . The plan sounds idiotic and impossible.

Social Media 91

Social Media Film Foursquare Loyalty 91

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Is the brand’s Checkout button large and easy to find? People don’t engage with brands; they engage with a purpose. But that doesn’t mean that they will follow any brand.

Mobile 225

Mobile comScore Insurance Sites 225

Convince & Convert

APRIL 18, 2013

On Monday, April 16, 2013, the eyes of the world turned to Boston as tragedy struck the Boston Marathon. As the city turned to social media sites for information and to check in on friends, brands were faced with an important decision – what to do. Many people now turn to social media sites for news and information.

Sports 135

Sports Authentication Comparison Social Media 135

Buffer Social

OCTOBER 17, 2017

Authentic communications: Facebook prioritizes genuine stories over misleading, sensational, and spammy ones. Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. January 31, 2017: Authentic and timely posts will rank better in the News Feed.

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List Facebook Feed Feedly 190

ProBlogger

JANUARY 6, 2013

Welcome to the 2013 edition of Bloggers To Watch. Since then, he’s been able to attract the attention of many key influencers and mainstream media. I think he is really talented and that his story shows what you can achieve if you combine quality content with social media outreach. Emily Winters. Eden Riley.

Blogger 55

Blogger Twine Fashion Project 55

Buffer Social

NOVEMBER 27, 2018

Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. The News Feed is one of Facebook’s marque innovations. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.

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Feed Feedly News Facebook 111

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now .

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Crowdsourcing B2B Social Media Retail 136

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Influencer 100

Influencer Campaign Marketing Fashion 100

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. Clearly this man is an underrated social media genius.

Posterous 124

Posterous Social Media Comparison Team 124

Buffer Social

DECEMBER 4, 2016

Have you ever considered starting a podcast for your personal brand or business, but aren’t quite sure where to begin or what results to expect? Monthly podcast listenership has increased 75% since 2013. How to start and promote a successful podcast using social media. That is up from 17% in 2015. Google Play.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Buffer Social

AUGUST 2, 2016

The feature feels much like Snapchat Stories, a Snapchat feature that was introduced in 2013 and a pivotal part of the company’s growth. What might this mean for marketers (and for social media)? The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information.

Instagram 40

Instagram Brands Feed Feedly 40

Diva Marketing Blog

JULY 4, 2013

Celebrating Happy Birthday America, running or watching the Peachtree Road Race or even stepping into a social media world the most successful find their own pace and rewards. Tips To Find Your Social Media Pace. Determine which social platform you''re most comfortable working in. People find their own pace. .

MySpace 82

MySpace Authentication Communities Platform 82

Twist Image

MARCH 13, 2014

They had not done much in terms of pre-press and sales, they had no serious/significant presence on social media, and there wasn''t even that much media attention the week of the book''s release. I see brands and individuals do this everyday online. best book of 2013 business amazon. media attention.

Consultant 93

Consultant Committee Buy Advertising 93

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So I’ve been officially in the tech space since early 2013.

Sports 52

Sports Communities Brands Company 52

Oktopost

SEPTEMBER 2, 2021

Daniel is a serial entrepreneur, B2B marketing expert, and social media enthusiast. With more than a decade of experience leading marketing and sales organizations in global tech companies, his latest venture is Oktopost, the only social media management and employee advocacy platform designed for B2B companies.

B2B 23

B2B Apple Social Media Management Authentication 23

Rebekah Radice

AUGUST 10, 2015

Brand Your Business. If you want to create a memorable brand on Facebook, you must clearly articulate who you are, what you do and how you help your fans and customers. Not only that, you must keep your branding consistent. Better branding equals heightened awareness and that translates into better engagement.

Engagement 131

Engagement Tips Facebook Nielsen 131

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. Our Story Tellers. Christine Priester, VP, Marketing. . . . .

Health Care 108

Health Care Case Study Study Campaign 108

Socialmedia.biz

FEBRUARY 25, 2019

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand. However, they went had a minor slip-up in 2013 while making a tweet about the Black Friday sale. Almost 58.6%

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Social Media Brands Template Templates 103

Twist Image

MARCH 11, 2013

If you have been following this blog, listening to my podcast, seen me speak live or engaged with me on many of the various social media platforms, I'm hopeful that you will keep on reading. My second business book, CTRL ALT Delete , comes out on May 21st, 2013, but you can get a pre-release copy today.

Buy 111

Buy Publishing Fashion Survey 111

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

ProBlogger

JANUARY 16, 2014

Diversify your social media. If you’re looking to increase the monetization of your blog, then quite a few brands and advertisers are interested in unique visitor numbers. By March 2013, they had tripled. And there you have a brand-new visitor. Diversify your income streams. Diversify your time. . Well, it’s not.

Case Study 55

Case Study Patterns WordPress Blogger 55

ProBlogger

SEPTEMBER 30, 2014

Jodi Wilson did that on New Year’s Eve 2013. “Che had started school in 2013 and all of a sudden his world was much bigger and I had less control. “In June 2013 I started a series called Practising Simplicity where I explored simple living. Something more you.

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Journal Domain Name Course Energy 53

ProBlogger

SEPTEMBER 12, 2016

When Instagram unveiled its new Stories platform in early August, the social network made no bones about that the fact that it was inspired by Snapchat’s pioneering feature of the same name. Some social media watchers went even further, calling it a blatant ripoff. Image courtesy of Shutterstock.

Instagram 20

Instagram Content Authentication Yahoo 20