Audiense

AUGUST 12, 2020

If you don't know him, let me tell you he was the first-ever Digital Training Director for Obama's 2012 presidential campaign and he also helped lead the battleground state digital strategy. As the Digital Strategist for 'Organizing for Action', he was involved in transforming a campaign into a major issue-based organization.

Campaign 145

Campaign Project Training Organization 145

Firebelly

DECEMBER 4, 2012

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012. 10 of the best social media campaigns from 2012.

Nielsen 241

Nielsen Social Media Statistics Sentiment 241

Mindjumpers

AUGUST 16, 2012

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. The new App Center is boosting Facebook gaming. The number has also risen 8.4%

Campaign 235

Campaign Facebook Marketing Mobile 235

Mindjumpers

OCTOBER 12, 2019

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? 2012 was the year that America’s favorite cookie turned 100. Here’s why….

Campaign 100

Campaign Social Media Tumblr Eventful 100

Firebelly

DECEMBER 11, 2012

Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. Lessons Learned: The Top 10 Twitter Mistakes of 2012. Lessons from 2012’s Social Media Disasters.

Social Media 193

Social Media Social Networking Campaign Organization 193

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Designing a Summer-Specific Influencer Campaign. Start with these tips.

Influencer 95

Influencer Campaign Apparel Travel 95

Mindjumpers

MARCH 19, 2012

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. The Fiestagram campaign is a great example of how a brand can involve people through visual content. Editorial Planning for Facebook Marketing.

Communities 273

Communities Authentication Feed Feedly 273

Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012. Further segmentation of social platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

The Realtime Report

DECEMBER 31, 2012

Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration.

Social Media 142

Social Media Project Collaboration Hashtag 142

Waxing UnLyrical

MARCH 12, 2012

And while much has already been written about the campaign, including this terrific Forbes piece on social media lessons , here are a few things nonprofit organizations should keep in mind when using digital media to further their causes: 1. ” Kony 2012 did that in spades. 5 Lessons for Nonprofits from Kony 2012.

Film 246

Film Video Exercises Sites 246

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Site searches were the destination for 41% of mobile ad campaigns, followed by app downloads (32% of campaigns).

Mobile 170

Mobile Automotive Sports Travel 170

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Instagram has a selection of campaign images. Pinterest features exclusive, behind-the-scenes photography from the photo shoot.

Campaign 189

Campaign Platform Social Media Microblogging 189

SocMed Sean

FEBRUARY 24, 2022

Is Facebook still a good marketing platform? In 2012, Facebook became the first social media network to ever surpass one billion monthly users. As a result, in a recent survey called The Future of Social Marketing, close to 96% of respondents ranked Facebook in the top three drivers for return on investment.

Facebook 130

Facebook Strategy Marketing Travel 130

Mindjumpers

JUNE 25, 2012

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food. How Air China Used Facebook Check-Ins for Their New Campaign. Cyber Lions: Nike+ FuelBand by R/GA for Nike+.

Film 168

Film Small Business Curation Mobile 168

Jon Loomer

JANUARY 10, 2024

From about 2012-15, the focus was on developing new powerfully specific ways to target people. Advantage+ Shopping Campaigns. When running Advantage+ Shopping Campaigns, no advertising inputs are provided at all beyond a cap on reaching current customers. It’s time to embrace this direction and prepare for it.

Real Estate 185

Real Estate Campaign Advertising Trends 185

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. The campaign will also include more traditional commercial spots on E!,

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012.

Hashtag 147

Hashtag Campaign Case Study Banking 147

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

Sherrilynne Starkie

SEPTEMBER 28, 2013

I’ve been a supporter for a few years now, but this year I was delighted to accept role on the 2012-14 campaign cabinet to help out with marketing and communications. . million to United Way Ottawa and the 2012 campaign raised a total of $30.6 United Way Ottawa really does make change happen.

Communities 386

Communities Campaign Features Publishing 386

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. The effort is capped at 2.5 per tweet, like or share. ” With over 2.1

Campaign 142

Campaign Retail Hashtag Price 142

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads.

Video 98

Video Marketing UGC Hashtag 98

The Realtime Report

SEPTEMBER 25, 2012

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

Mindjumpers

JANUARY 18, 2012

To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge. We saw some great campaigns and interesting use of social media, along with expansion of mobile platforms.

Social Media 280

Social Media Statistics Mobile B2B 280

Convince & Convert

OCTOBER 17, 2013

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. If you’re interested in participating in this campaign, visit: [link]. In total, Elizabeth Arden has committed to donating up to 10,000 lipsticks.

Campaign 132

Campaign Forums Curation Social Media 132

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo? Business / Career.

Mashup 113

Mashup Resources SEO RSS 113

Ari Herzog

JUNE 16, 2011

It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. In 2008, Obama made big headlines when he became the first presidential candidate in the modern era to decline public financing for his presidential campaign.

Marketing 154

Marketing Campaign Adwords Upcoming 154

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 108

Meme Marketing Hashtag Campaign 108

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? Laying the Groundwork for a Well-Orchestrated Campaign. With these in place, the company had a built-in audience to start a viral campaign.

Content 194

Content Film Marketing How To 194

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

The Realtime Report

AUGUST 27, 2019

Most Popular Digital Marketing Jobs. Data Analyst is currently the most popular – most searched for – job in digital marketing. The Results: Rebootonline.com found Data Analyst is currently the most popular – most searched for – job in digital marketing, with 9,540 individual online searches per month. Influencer Marketing.

Marketing 79

Marketing CPC Trends SEO 79

Jason Yormark

MAY 7, 2012

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. Use a FB ad campaign ($500 budget for Feb) to target users within a 10 mile radius of the restaurant to promote a gift card giveaway to increase FB likes.

Social Media 249

Social Media Case Study Marketing Project 249

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm. Do you work in sales, marketing or communications?

Course 66

Course Social Media Press Release Film 66

The Realtime Report

AUGUST 10, 2012

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA.

Facebook 163

Facebook Marketing Campaign Eventful 163

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012. Suddenly, marketers could determine with confidence what kind of paid social strategy their competitors were following.

Social Media Management 114

Social Media Management Class Compete Social Media 114

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178