Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. Flextronics sent its first tweet on October 1, 2012. My Connection to Flextronics. I’ve had my ups and downs.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

FEBRUARY 8, 2016

It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? In 2012, a group of marketers got together to find a better way. Agile Marketing Mitigates Risk.

Content 60

Content Marketing Process Energy 60

Visually SM

AUGUST 19, 2020

According to the same research, most users spend at least 3 hours per day on social media, and 54% use those channels to research products and services they intend on purchasing. As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy.

Social Media 130

Social Media Brands Reddit Platform 130

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

Trends 95

Trends Content Marketing Curation 95

Convince & Convert

SEPTEMBER 6, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Please support them; we couldn’t do it without their help!

Crowdsourcing 138

Crowdsourcing B2B Social Media Retail 138

Writtent Blog

JULY 10, 2013

As consumers worldwide increasingly swap out their laptops for more nimble, portable devices, your marketing budget and content need to shift to fit, or you risk being left behind. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Worldwide, mobile traffic doubled between 2012 and 2013.

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help.

Review 186

Review Marketing Metrics Meeting 186

Kikolani

AUGUST 24, 2012

Blogging / Content. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Want suggestions to help improve your blog? Be sure to sign up! Business / Career.

Mashup 117

Mashup Resources How To Remix 117

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Twist Image

MARCH 4, 2016

It was (and continues to be) a huge paradigm shift that has forced all businesses (B2B, B2C, small, medium and large) to change how they operate, how they communicate, and even how they innovate. When Snapchat first launched, I called this the beginning of The Impermanent Internet (back in 2012). Not just the bad stuff. everything.

Brands 40

Brands Feed Feedly Engineering 40

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Oktopost

JULY 28, 2020

But the art of using social media as a salesperson to build an empire has recently found its way into B2B sales organizations to help discover the right prospects, build trusted relationships and ultimately drive revenue. Oftentimes, people think because they have a profile on LinkedIn and share content they are engaging in social selling.

B2B 104

B2B LinkedIn Training Research 104

Sprout Social

FEBRUARY 27, 2017

Of the top brands using Instagram, 60% use the same filter for all content. 94% B2B organizations rely on LinkedIn for content marketing and distribution. 50% of millennials use the internet to research products before purchasing. of users follow a brand because they’re interested in the product or service.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there?

Tools 192

Tools Twitter Tips HootSuite 192

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Today it’s getting more integrated into the marketing and sales and product. Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Today it’s getting more integrated into the marketing and sales and product. Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies.

B2B 121

B2B Software Social Media Survey 121

Convince & Convert

MAY 1, 2015

When Jon came on, he was able to say, “You know, we need to put some greater emphasis on the content that we have and really dig into the CMS to see what people are interested in.” In 2012, Jon responded to a Tweet requesting help with some data entry from Jeff Gibbard , who has continued to be a mentor to Jon ever since.

Social Media 60

Social Media Hashtag Airlines Social Media Management 60

Sprout Social

JUNE 27, 2023

Bob Wolfley has worn many hats: Content creator. In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. It was my first piece of video content too. Big mess, but obviously for the content.

Travel 90

Travel B2B Automotive Campaign 90

Webbiquity SMM

NOVEMBER 29, 2012

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012.

B2B 190

B2B Marketing SEO Construction 190

Webbiquity SMM

OCTOBER 23, 2012

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. How to Grow Your Twitter Following.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. ” Beyond the Basics: 30 Fresh Social Media Tips for 2012 by KISSmetrics.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. Content needs to be informational and neutral in tone. Quantify the biggest brand topics.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 9, 2013

Yet just 30 months later, IDG reported that the shift was official, and digital would account for more than 50% of marketing spending in 2012. 7 Burning Questions for B2B Marketers in 2012 by iMediaConnection. 5 Ways New Buyer Behaviors Are Impacting B2B Sales by iMedia Connection. Who is Your Ideal Client? Do you know?

Strategy 190

Strategy Marketing B2B Exercises 190

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Apparel 236

Apparel iPad Mobile Loyalty 236

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? A target audience is a particular group of people who share certain demographics and behavioral traits and are likely to be interested in your product or service. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Pixlee

JUNE 23, 2017

SAN FRANCISCO , June 21, 2017 /PRNewswire-iReach/ — Pixlee , a leader in visual marketing software and Silver level member of Oracle PartnerNetwork (OPN), today announced that it has launched a user-generated content integration available on the Oracle Cloud Marketplace, as a partner of the Oracle Marketing AppCloud. About Pixlee.

Marketing 40

Marketing Content Applications Campaign 40

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( 8 Content Marketing Statistics. B2B Marketing Insider ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. The video part of Kony 2012 is the least important part of its success. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. The video part of Kony 2012 is the least important part of its success. Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114