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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. Specifically, would women of color be interested in a dedicated social community? To solve for this need, OWN recently launched The Know: An OWN Community. The Know: An OWN Community. To get the answer, they reached out to over 5,000 women of color.

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The State of Social Media for Business

SocialFish

. “how the big boys do it&# ) and analysis of what 2011 will bring. He has more explanation of these slides in this post: Social Business Forecast: 2011 The Year of Integration. He has more explanation of these slides in this post: Social Business Forecast: 2011 The Year of Integration. The obvious lesson?

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

The articles either end there or conclude with a self-congratulatory remark by a company rep. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Now, it’s more than just at award time when companies when should express gratitude – although I’ll speak about that later.

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Getting to the bottom of community management

Jeff Esposito

This post originally ran on the Community Roundtable. . If you read business publications, blogs or websites to any extent, you have probably heard about community management. Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword).

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8 Year Old Kids Are On Devices Way More Than You Might Think And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Check this out : "On a daily basis, children under the age of eight now spend an average of 48 minutes with mobile devices, according to a new survey. That's up dramatically from 5 minutes a day in 2011, and 15 minutes in 2013. The biggest problem?

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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family.

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8 Important Influencer Marketing Trends to Watch Right Now

Hootsuite

Lorenz traces its social media etymology way back to 2011 on YouTube. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Internet culture journalist Taylor Lorenz reported on a distancing from the label last year.