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What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. It earns coverage based on its news value and is never paid for.

Fashion 409
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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

That is, you need it as part of your digital marketing strategy for 2022. Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow.

YouTube 204
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Life After the News Feed: Why Facebook is Shifting to Stories (And Why Your Business Should Too)

Buffer Social

The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. For nearly a decade, the News Feed was the jewel in Facebook’s crown.

Feed 111
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The Most Popular News Sites on YouTube

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites.

Sites 182
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9 Twitter Best Practices for Business

Socialized

Since its foundation in 2006, Twitter turned the globe into bite-sized posts by the distillation of World News, updates, and jokes. Brands also use hashtags for product marketing or selection of gift entries or prizes on Twitter. You must have targets you wish to pursue on any social network as part of its social media plan.

Twitter 130
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Timeline of PR News Content

Proactive Report

By 1955 half of all American homes had a TV and this became the medium of choice for news. They had to learn to create news content for yet another new technology. Video news releases took quite a bit of skill and creative talent. The public and the media want their news delivered in new formats.

News 73
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 191