Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 308

Trends Social Media UGC Marketing 308

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. What is Pinterest marketing? The strategy?

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 331

B2B Influencer Platform SMS 331

Social Media Strategies Summit

FEBRUARY 28, 2025

Image source Convinced about the platforms marketing potential? Because LinkedIn is a professional social network, people rarely browse it for fun (unlike Facebook, Instagram, TikTok, or pretty much every other social platform we can think of), so theyre more likely to pay attention to serious ads.

Examples 163

Examples LinkedIn Newsletter UGC 163

Webbiquity SMM

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

B2B 148

B2B How To HootSuite Statistics 148

Sprout Social

OCTOBER 10, 2024

Today, about 83% of all social users have a Facebook profile. It remains the top choice for news and current events. Consumers across all ages are also likely to turn to Facebook for social media customer service. As the leading platform for B2B marketing, it’s also an excellent place to source leads.

Social Media 120

Social Media Brands Reddit B2B 120

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 278

NewsCred Statistics Social Media B2B 278

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

Social Media 245

Social Media Tips Marketing UGC 245

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 94

Reddit Tips HootSuite Marketing 94

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools. Social Network-Specific Tools.

Social Media 190

Social Media Tools Netvibes Lithium 190

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And they’re significantly increasing their marketing budgets. This may seem like a superficial way to market your solutions.

Products 130

Products Social Media Brands How To 130

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. This is good news for brands and marketers because it improves the Facebook user experience overall making it a more useful channel. They generate income for each website visitor.

Google 279

Google Film Instagram News 279

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brands 128

Brands Travel Metadata Feed 128

Ignite Social Media

APRIL 2, 2020

billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. We recently hosted a webinar on TikTok. Source: [link].

Marketing 217

Marketing Authentication Trends Feed 217

Webbiquity SMM

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. Here are six keys to make it successful with influencer marketing.

Influencer 215

Influencer Marketing Blogger B2B 215

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. And it’s still the place to go for breaking news. Lots of things.

Team 173

Team Marketing B2B Eventful 173

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Reasons To Continue Marketing On YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sprout Social

JANUARY 15, 2025

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. Last updated January 15, 2025. What is the US TikTok ban?

Brands 123

Brands Influencer YouTube Hosting 123

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. As of June 2018, 4.2 Real-time Communication. In 2012 he founded a creative design agency.

Trends 179

Trends Marketing Influencer Video 179

Sherrilynne Starkie

DECEMBER 20, 2014

But those who stuck with it soon started to understand the value of this unique social network. Twitter was cool, and its potential as a marketing and communications channel for brands was glaringly obvious. In those days getting more than a hundred new followers a day was not uncommon for some enthusiasts. It’s ordinary.

Twitter 279

Twitter Hashtag Skills Conversation 279

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count: 346.

Curation 225

Curation Tools Curata Flipboard 225

Buffer Social

JANUARY 16, 2025

Discover niche markets for your products. Track media coverage across social media, news, blogs, and podcasts. Meltwater SentiOne Brandwatch Comprehensive tool for social media management and listening Pricing not publicly available. Social media listening tools monitor social media conversations in major social networks.

Tools 122

Tools Sentiment Price Social Media Management 122

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Engagement helps boost your News Feed placement based on the Facebook algorithm. Calculate it on a post-by-post basis or for an entire campaign for any social network.

Engagement 111

Engagement Facebook HootSuite UGC 111

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America.

Features 230

Features Tools Smart Phone LinkedIn 230

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 170

B2B Research Twitter Marketing 170

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

JANUARY 17, 2025

Source: Pew Research Center A growing number of those people use social media to access news. the Pew Research Center found that 54% of Americans get news from social media. Even more important for social media advocacy, 21% of all U.S. These include areas like social issues, public health, and the environment.

Social Media 91

Social Media HootSuite How To Policies 91

Ignite Social Media

FEBRUARY 17, 2021

The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas. Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19.

Social Media 183

Social Media Marketing Influencer Team 183

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Types of social media.

Types 145

Types Social Media Microblogging Overview 145

Buffer Social

FEBRUARY 26, 2025

While it introduces some small adjustments for users who have carefully curated their feeds, the good news is that adapting to this change is easy—and might even help your content stand out more. This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels.

Instagram 118

Instagram Feed Feedly Mobile 118

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Their authentic voice helps them stand out in a crowded market. Want to learn more?

Trends 102

Trends Social Media Loyalty Authentication 102

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 95

Analytics Social Media Tools Price 95

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 209

Social Media API Reputation Compete 209

Webbiquity SMM

DECEMBER 10, 2019

With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business.

Social Media 169

Social Media Marketing Influencer Survey 169

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. Get information from Facebook on fighting fake news. This past year the social network has invested record amounts in strengthening its defenses against abuse.

Instagram 186

Instagram Construction Fashion Policies 186

Oktopost

AUGUST 21, 2024

No matter how talented your team is, nobody can create a better marketing pitch than your own customers. 82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Source What are the Benefits of UGC for B2B Marketing? What is User-Generated Content?

UGC 106

UGC B2B How To Authentication 106

Convince & Convert

MAY 21, 2021

On YouTube there is a video for everything — from dancing and music videos to political speeches and news, to how-to videos for everything, including how to change the clock in your car during daylight savings time. YouTube Originated the Role of Video in Social Media Marketing. Step 4: Use YouTube as a Social Network.

YouTube 189

YouTube How To Video Embedding 189