Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face. MORE
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. MORE
Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. MORE
A few weeks ago,, a post titled What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In was published here. It apparently answered a popular question, as that post has been shared hundreds of times since. MORE
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. MORE
Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Pictures make your news release more likely to be read and your business more likely to be contacted. MORE
Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. MORE
With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. MORE
Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. MORE
Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of. MORE
Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. MORE
When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors? MORE
Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. MORE
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. MORE
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. MORE
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. MORE
Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. MORE
Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. MORE
Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. Image credit: C_osett on Flickr. What do these numbers mean for you? MORE
Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network. MORE
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. MORE
Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. MORE
Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? MORE
Guest post by Andy Beohar. Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). Though consistency is important, the truth is that your content has to have an audience to be effective. One of the best ways to build this audience is by getting users to share your content regularly. MORE
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). MORE
Guest post by Nick Rojas. While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. MORE
Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. MORE
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. MORE
To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser. MORE
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. MORE
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. MORE
Guest post by Jill Phillips. Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network. MORE
Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling. MORE
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. MORE
Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. MORE
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).
Webbiquity SMM
MARCH 15, 2018
Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.
Webbiquity SMM
FEBRUARY 27, 2018
Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.
Webbiquity SMM
MARCH 22, 2018
Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network.
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Webbiquity SMM
AUGUST 1, 2017
Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.
Webbiquity SMM
MARCH 13, 2018
Facebook is, for marketers of all types, the social network that can’t be ignored.
Webbiquity SMM
FEBRUARY 21, 2017
Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves.
Webbiquity SMM
JANUARY 2, 2018
Is Twitter dying? That seems to be a common question right now, according to Google. “Dying” may be too strong a word, but the microblogging social network is clearly struggling.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Webbiquity SMM
MAY 2, 2017
Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.
Webbiquity SMM
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.
Webbiquity SMM
MAY 23, 2017
Guest post by Cheryl Joy. According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021.
Webbiquity SMM
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops.
Webbiquity SMM
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.
Webbiquity SMM
APRIL 6, 2017
Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.
Webbiquity SMM
NOVEMBER 1, 2016
Guest post by Jill Phillips. Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network.
Webbiquity SMM
NOVEMBER 15, 2016
Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts.
Webbiquity SMM
DECEMBER 27, 2016
Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Webbiquity SMM
NOVEMBER 30, 2017
Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of.
Webbiquity SMM
OCTOBER 25, 2016
Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media.
Webbiquity SMM
SEPTEMBER 13, 2016
Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? If you’re like many marketers, those questions probably bring a quizzical look to your face.
Webbiquity SMM
JUNE 6, 2017
Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Webbiquity SMM
MARCH 30, 2017
To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser.
Webbiquity SMM
MARCH 14, 2017
Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Pictures make your news release more likely to be read and your business more likely to be contacted.
Webbiquity SMM
SEPTEMBER 26, 2017
Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. Image credit: C_osett on Flickr. What do these numbers mean for you?
Webbiquity SMM
JUNE 6, 2016
Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?
Advertisement
Discover just how easy it is to boost SEO with social media.
Webbiquity SMM
SEPTEMBER 12, 2017
Guest post by Andy Beohar. Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). Though consistency is important, the truth is that your content has to have an audience to be effective. One of the best ways to build this audience is by getting users to share your content regularly.
Webbiquity SMM
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.
Webbiquity SMM
AUGUST 30, 2016
With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out.
Webbiquity SMM
MAY 10, 2016
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.
Advertisement
Get started on truly maximizing your LinkedIn presence with this informative eBook.
Webbiquity SMM
JUNE 27, 2016
Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market.
Webbiquity SMM
DECEMBER 5, 2017
A few weeks ago,, a post titled What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In was published here. It apparently answered a popular question, as that post has been shared hundreds of times since.
Webbiquity SMM
MAY 3, 2016
When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., increasing social engagement, website traffic over time, etc.) and how do your results compare to your closest competitors?
Webbiquity SMM
MARCH 15, 2016
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing.
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