Webbiquity SMM

Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

Eight Tools to Grow on Instagram During the COVID-19 Outbreak

Webbiquity SMM

Guest post by Tom Siani. The COVID-19 pandemic is causing severe damage to both physical and economic well being. It’s vital to do all we can to keep our businesses as well as our bodies healthy in this challenging environment. Image credit: Patrick Tomasso on Unsplash.

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How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly.

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What Is a Social Media Hub and Why Would You Use One?

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Guest post by Anne Griffin. Are you familiar with the concept of a social media hub?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).

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How to Use Instagram to Drive Traffic to Your B2B Website

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Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

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How B2B Brands Can Drive More Leads This Year

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Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue.

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How to Convert Employees into Brand Ambassadors on LinkedIn

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Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why You Should Thoroughly Audit Your Social Media Presence

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Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point.

The Guide To Social Media Marketing Automation

Webbiquity SMM

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality).

Seven Reasons Your B2B Marketing Should Include Cats

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Guest post by Emma Williams. Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And cats aren’t just superstars in pet-centric niches.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Digital Marketing Professionals Shouldn’t Neglect Cyber Security

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Guest post by Andy Beohar. No industry today is immune from cybersecurity risk. While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Image credit: tookapic on Pixabay.

Digital Marketing Trends to Watch in 2019

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Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world.

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Four Easy Ways To Improve Your LinkedIn Company Page

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Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Improve Your Facebook Sales With These 10 Tips

Webbiquity SMM

Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network.

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Three Creative Ways to Use Social Media to Promote your Event

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Guest post by Rosemary McKee. Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability.

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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

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Guest post by Marie Johnson. If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers.

B2B 179

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Seven Key Categories of Social Media Marketing Tools

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Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

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Some companies succeed by innovating, continually improving product quality, and listening to their customers. And some succeed despite not doing any of those things. Twitter is in the second camp.

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Nine Social Media Marketing Stats You Can Use

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According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

Five Actionable Social Media Tips for Your Web Development Business

Webbiquity SMM

By David Gutierrez. A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. Photo by Tracy Le Blanc from Pexels.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

How to Target Users of Specific Software with LinkedIn Ads

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Sponsored post. LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. Image credit: C_osett on Flickr.

Three Influencer Marketing Secrets to Drive Traffic

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Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media.

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing.

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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

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Guest post by Reno Macri. Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners.

Five Situations Where Marketers Should NOT Use Automation

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Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of.

17 Stellar Stats and Facts for Facebook Fans

Webbiquity SMM

Facebook is, for marketers of all types, the social network that can’t be ignored.

Empathy and Marketing: How to Turn Your B2B Prospects Into People

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Guest post by Brooke Cade. Social media has changed the way we interact with each other. Not only on a personal level, but also of course in business.

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How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.

10 Top Marketing Thought Leaders in Social Media

Webbiquity SMM

If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed?

Four Benefits of Social Media Marketing

Webbiquity SMM

Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay.