Webbiquity SMM

JANUARY 23, 2024

Guest post by Mehdi Hussen. Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits.

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Sentiment How To Analysis Trends 150

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool.

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Research Report Social Media CPM 302

Webbiquity SMM

OCTOBER 10, 2023

Guest post by Elen Mesropyan. Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. Those stats certainly aren’t lost on marketing professionals, who also understand that more than 70% of people who have a positive experience with a business on social media will recommend that business to their networks.

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Social Media Marketing B2B ROI 266

Webbiquity SMM

MAY 9, 2023

Guest post by Ahana Basu. Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Firmbee.com on Unsplash As Norman Vincent Peale said, “All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.” Or in the words of Ben Franklin , “If you fail to plan, you are planning to fail!

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Social Media Tips Marketing HootSuite 309

Webbiquity SMM

APRIL 4, 2023

Guest post by Mary Mathes, Alpha-Diver. The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection.

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Social Media Reddit LinkedIn Research 251

Webbiquity SMM

JANUARY 24, 2023

Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

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Advertising Social Media Strategy Authentication 287

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.

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B2B Social Media Marketing Influencer 238

Webbiquity SMM

NOVEMBER 15, 2022

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.

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Social Media Management Skills Social Media Metrics 277

Webbiquity SMM

NOVEMBER 8, 2022

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

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comScore Marketing Case Study Review 339

Webbiquity SMM

JUNE 21, 2022

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by t

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Influencer Brands Privacy Policies 332

Webbiquity SMM

MAY 31, 2022

Guest post by Eduard Klein. There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Image credit: StockSnap on Pixabay.

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B2B LinkedIn Strategy Marketing 292

Webbiquity SMM

APRIL 12, 2022

Guest post by Baidhurya Mani. A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. Image credit: Tima Miroshnichenko. The dynamics of a social media crisis are similar to social proof.

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Social Media Policies How To Guidelines 229

Webbiquity SMM

MARCH 29, 2022

Guest post by Nikola Roza. The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Image credit: Camylla Battani on Unsplash. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

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Brands NoFollow Marketing How To 250

Webbiquity SMM

NOVEMBER 2, 2021

Guest post by Erik Bergman. It’s getting more unusual to see in-person events that are dedicated solely to “networking.” And that’s okay. Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Image credit: Adem AY on Unsplash.

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Industry Social Media Tips Platform 284

Webbiquity SMM

OCTOBER 22, 2021

Guest post by Samantha Waites. Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Source: Pixabay. Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts.

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Social Media Tips Metrics B2B 243

Webbiquity SMM

SEPTEMBER 28, 2021

Guest post by Lisa Sicard. Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes. It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.

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Social Networking Guidelines How To YouTube 288

Webbiquity SMM

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. 70% of YouTube video views are on mobile devices. LinkedIn ads reportedly reach 100% of the adult population in Bermuda. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.

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Social Networking HootSuite Advertising LinkedIn 265

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?

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B2B Influencer Platform SMS 337

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. It’s a fascinating story, and to even try to fully grasp it, one must do what the King advised the White Rabbit to do in Alice in Wonderland : “Begin at the beginning.” Prologue: The Reign of Print.

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B2B Influencer Social Media Marketing 350

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only.

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Apple Plaxo Microsoft Vimeo 263

Webbiquity SMM

FEBRUARY 16, 2021

Guest post by Hugh Beaulac. Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 297

Webbiquity SMM

DECEMBER 22, 2020

Guest post by Shane Barker. Social media has become essential for brand promotion. With nearly 4 billion users, it provides you with the opportunity to potentially reach 50% of the world’s population. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized.

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Hashtag Analysis Campaign Social Media 260

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

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Company Twitter Software System 166

Webbiquity SMM

AUGUST 25, 2020

Guest post by Shane Barker. Long gone are the days when marketers had to make a business case for using social media. Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. And though LinkedIn and Twitter remain the top platforms, as Articulate Marketing notes, “Instagram is on the rise.

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Types Social Media Content eBook 207

Webbiquity SMM

AUGUST 2, 2019

Guest post by Zack Halliwell. When you’re working in a B2B environment, it’s important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals. Image credit: 3D Animation Production Company on Pixabay. However, that outreach has to be done right to get results, and there is a certain LinkedIn etiquette it’s important to abide by.

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LinkedIn How To B2B Reputation 136

Webbiquity SMM

JULY 30, 2019

Some companies succeed by innovating, continually improving product quality, and listening to their customers. And some succeed despite not doing any of those things. Twitter is in the second camp. Despite choosing to squander development time building a new, preschool-ish, wildly unpopular user interface (UI) rather than fixing functionality gaps that become more glaring the longer they go unaddressed, the company reported surprisingly strong second-quarter financial results.

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Report Twitter B2B MySpace 135

Webbiquity SMM

JULY 25, 2019

Guest post by Joey Feldman. Authors and writers used to be people distant from the most of the world. Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. They were famous but unfamiliar, like Hollywood movie stars. The Internet, and more specifically blogging and social media , has changed the world dramatically in terms of writer-reader interaction.

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Reddit Instagram Questions Video 118

Webbiquity SMM

JULY 2, 2019

Guest post by Emma Williams. Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And cats aren’t just superstars in pet-centric niches. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others.

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B2B Meme Marketing Authentication 189

Webbiquity SMM

JUNE 26, 2019

Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing.

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Social Media Marketing B2B Loyalty 200

Webbiquity SMM

JUNE 20, 2019

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors.

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LinkedIn Brands How To Training 183

Webbiquity SMM

JUNE 6, 2019

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

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B2B Instagram How To URL 178

Webbiquity SMM

MAY 21, 2019

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Brand Monitoring Price Tools Brands 187

Webbiquity SMM

MAY 9, 2019

Guest post by Marie Johnson. If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

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B2B Buy Committee Process 147

Webbiquity SMM

MARCH 7, 2019

Guest post by Rosemary McKee. Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account.

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Eventful Social Media Badge Hashtag 164

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow. Understanding where your competitors are allocating their spending and how your efforts should evolve as your firm’s revenue increases is vital to your marketing success.

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Strategy ROI SEO Marketing 183

Webbiquity SMM

JANUARY 31, 2019

Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 196

Social Media Analysis Sentiment Comparison 196

Webbiquity SMM

JANUARY 24, 2019

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

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Social Media Marketing Hashtag Campaign 187