Webbiquity SMM

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

Guest post by Shane Barker. Social media has become essential for brand promotion. With nearly 4 billion users, it provides you with the opportunity to potentially reach 50% of the world’s population.

The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence.

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Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” ” Could creating a “Twitter for business” service level be part of the answer? Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn.

What’s the Right Social Media Scheduling Tool for Your Business?

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Guest post by Lilach Bullock. With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing? Different goals mean different requirements.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How to Showcase Your Social Media Skills and Land Your Dream Job

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Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants.

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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. It’s preposterous even to suggest such things. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally?

Eight Tools to Grow on Instagram During the COVID-19 Outbreak

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Guest post by Tom Siani. The COVID-19 pandemic is causing severe damage to both physical and economic well being. It’s vital to do all we can to keep our businesses as well as our bodies healthy in this challenging environment. Image credit: Patrick Tomasso on Unsplash. Want to not merely maintain but actually grow your business during the coronavirus slowdown? Are you using efficient Instagram tools to boost your sales?

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How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. Image credit: CMI.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How B2B Brands Can Drive More Leads This Year

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Guest post by Brandon Brown. In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. And every business wants more revenue to grow and expand. No leads means no clients and therefore, no sales. However, the process of lead generation is not that easy.

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity SMM

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. Other than some minor jockeying for position, the chart below showing the largest social networks hasn’t changed much in the past few years.

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. And if employers are receptive to calls from recruiters, LinkedIn isn’t the problem.).

Why You Should Thoroughly Audit Your Social Media Presence

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Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Photo by rawpixel on Unsplash. To reach your destination, you first need to know how to steer your ship.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Guide To Social Media Marketing Automation

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Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Photo by Andy Kelly on Unsplash.

Best Brand Monitoring Tools – At Any Price

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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

Guest post by Shane Barker. Building a brand is more important than ever. It helps you create mindshare with buyers and establish what they can expect from you. Your brand is what differentiates you from your competitors. Image credit: Rebeca Calavera on Unsplash. A solid brand identity can help you get more people to trust your products and/or services. This will, in turn, help you drive more conversions and revenue.

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Seven Reasons Your B2B Marketing Should Include Cats

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Guest post by Emma Williams. Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And cats aren’t just superstars in pet-centric niches. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Digital Marketing Trends to Watch in 2019

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Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world. And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Here are five of the most important trends to watch in the coming year (your competitors will!). Social Listening.

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Improve Your Facebook Sales With These 10 Tips

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Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network. Here’s how you can improve your sales and get ahead on Facebook. Gather Those Early “Likes” The more “likes” your page has, the easier it will be to get sales.

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Four Easy Ways To Improve Your LinkedIn Company Page

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Guest post by Stuart Cooke. When harnessed to its full potential, it’s surprising how powerful LinkedIn can be as a marketing tool. Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry.

Search Engine Optimization THEN Blogging THEN Social Media Marketing

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By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. If you know anything about recruiting, you know that identifying passive candidates (i.e.,

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

Guest post by Rosemary McKee. Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017.

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Why Digital Marketing Professionals Shouldn’t Neglect Cyber Security

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Guest post by Andy Beohar. No industry today is immune from cybersecurity risk. While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Image credit: tookapic on Pixabay. As a digital marketer, you need to be conscientious about your security in order to protect your clients. You may have access to hundreds or thousands of customers, and for each of these customers, you might have access to another dozen individual accounts.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence.

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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

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Guest post by Marie Johnson. If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report. Photo by Oleg Magni from Pexels.

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Three Influencer Marketing Secrets to Drive Traffic

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Guest post by Tim Brown. I recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. When was the last time you clicked on an ad on social?” I asked. Blank stares.

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month.

Five Actionable Social Media Tips for Your Web Development Business

Webbiquity SMM

By David Gutierrez. A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. Photo by Tracy Le Blanc from Pexels. Regardless of what kind of business you run, you’re expected to have a strong online presence—and that is doubly true for web development businesses.

How to Use LinkedIn for Lead Generation

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Guest post by Lexie Lu. LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. Image credit: C_osett on Flickr. What do these numbers mean for you?

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

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Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Image credit: Wikipedia.

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network.

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Some companies succeed by innovating, continually improving product quality, and listening to their customers. And some succeed despite not doing any of those things. Twitter is in the second camp. Despite choosing to squander development time building a new, preschool-ish, wildly unpopular user interface (UI) rather than fixing functionality gaps that become more glaring the longer they go unaddressed, the company reported surprisingly strong second-quarter financial results.

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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

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Guest post by Reno Macri. Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc. on Vimeo. Through social media platforms , attendees and businesses can share content and experiences from the event.

Five Situations Where Marketers Should NOT Use Automation

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Guest post by Godwin Adoga. Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of. You could have spare time for lunch breaks, hangout runs and whatever you love doing once your tasks are handled by a machine. Image credit: untitled exhibitions on Flickr.