Webbiquity SMM

NOVEMBER 8, 2022

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

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comScore Marketing Case Study Review 299

Webbiquity SMM

JUNE 21, 2022

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by t

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Influencer Brands Policies Privacy 288

Webbiquity SMM

MAY 31, 2022

Guest post by Eduard Klein. There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Image credit: StockSnap on Pixabay.

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B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

APRIL 12, 2022

Guest post by Baidhurya Mani. A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. Image credit: Tima Miroshnichenko. The dynamics of a social media crisis are similar to social proof.

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Social Media Policies How To Guidelines 189

Webbiquity SMM

NOVEMBER 2, 2021

Guest post by Erik Bergman. It’s getting more unusual to see in-person events that are dedicated solely to “networking.” And that’s okay. Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Image credit: Adem AY on Unsplash.

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Industry Social Media Tips Platform 235

Webbiquity SMM

SEPTEMBER 28, 2021

Guest post by Lisa Sicard. Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. Facebook alone had banned over 1.3 billion accounts in just the three months from October to December of 2020, according to Forbes. It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel.

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Social Networking Guidelines How To Policies 265

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?

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B2B Influencer Platform SMS 306

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case? And if it is, can Twitter hold onto that spot? Image credit: Akshar Dave on Unsplash.

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B2B Platform Social Media Twitter 348

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. It’s a fascinating story, and to even try to fully grasp it, one must do what the King advised the White Rabbit to do in Alice in Wonderland : “Begin at the beginning.” Prologue: The Reign of Print.

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B2B Influencer Social Media BuzzStream 318

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. There are reasons to question its long-term staying power. But as the example of Apple shows, there are also reason to question those reasons. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only.

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Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

FEBRUARY 16, 2021

Guest post by Hugh Beaulac. Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

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B2B Examples Company Instagram 259

Webbiquity SMM

DECEMBER 22, 2020

Guest post by Shane Barker. Social media has become essential for brand promotion. With nearly 4 billion users, it provides you with the opportunity to potentially reach 50% of the world’s population. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized.

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Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

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Company Twitter Software System 149

Webbiquity SMM

AUGUST 25, 2020

Guest post by Shane Barker. Long gone are the days when marketers had to make a business case for using social media. Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. And though LinkedIn and Twitter remain the top platforms, as Articulate Marketing notes, “Instagram is on the rise.

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Types Social Media Content Hashtag 176

Webbiquity SMM

JUNE 15, 2020

Guest post by Andrey Zagorodniy. Quora can help you generate quality leads for your business while keeping your marketing costs low. Here’s how to make full use of the platform. Image credit: Sophie Janotta from Pixabay. Quora can generate tons of B2B leads. According to SimilarWeb, Quora is the second most popular source of information after Wikipedia.

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B2B Policies How To Wikipedia 172

Webbiquity SMM

MARCH 31, 2020

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Could creating a “Twitter for business” service level be part of the answer?

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Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

FEBRUARY 14, 2020

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social

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Skills Social Media Social Media Management How To 165

Webbiquity SMM

JANUARY 28, 2020

Guest post by Anne Griffin. Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Here’s a closer look at what a social media hub is exactly, how to build one, and why you may want to create and use one.

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Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 17, 2019

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently. LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights. Twitter is less formal, more wide-open, more newsy, and generally noisier. Consequently, B2B marketers generally post more frequently on Twitter and share more third-party content.

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B2B LinkedIn Research Twitter 251

Webbiquity SMM

DECEMBER 10, 2019

Guest post by Marvellous Aham-adi. There are almost 3.5 billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business.

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Social Media Marketing Influencer Survey 155

Webbiquity SMM

DECEMBER 4, 2019

Guest post by Mathew Jade. Generating unique and compelling content is important, but it’s not all you need to drive more traffic to your website. Posting on social media helps, but for most B2B enterprises, search remains the largest driver of website traffic. Depending upon what part of the world you live in, you can work with professionals like SEO agency services in Singapore , the U.S., or Europe to help get and keep you on track.

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Tips B2B SEO YouTube 131

Webbiquity SMM

DECEMBER 3, 2019

Guest post by Andy Beohar. No industry today is immune from cybersecurity risk. While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. Image credit: tookapic on Pixabay. As a digital marketer, you need to be conscientious about your security in order to protect your clients. You may have access to hundreds or thousands of customers, and for each of these customers, you might have access to another dozen individual accounts.

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Marketing Insurance Authentication Data 137

Webbiquity SMM

OCTOBER 23, 2019

Sponsored post. LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. Image credit: C_osett on Flickr. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business.

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Software LinkedIn Content management systems How To 107

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. The smartest vendors know how to use the unique features of both platforms to their full advantage. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

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Company Twitter Content B2B 38

Webbiquity SMM

AUGUST 2, 2019

Guest post by Zack Halliwell. When you’re working in a B2B environment, it’s important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals. Image credit: 3D Animation Production Company on Pixabay. However, that outreach has to be done right to get results, and there is a certain LinkedIn etiquette it’s important to abide by.

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LinkedIn How To B2B Reputation 121

Webbiquity SMM

JULY 30, 2019

Some companies succeed by innovating, continually improving product quality, and listening to their customers. And some succeed despite not doing any of those things. Twitter is in the second camp. Despite choosing to squander development time building a new, preschool-ish, wildly unpopular user interface (UI) rather than fixing functionality gaps that become more glaring the longer they go unaddressed, the company reported surprisingly strong second-quarter financial results.

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Report Twitter B2B MySpace 122

Webbiquity SMM

JULY 2, 2019

Guest post by Emma Williams. Cats rule the internet—so much so that the topic has its own Wikipedia page. Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. And cats aren’t just superstars in pet-centric niches. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others.

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B2B Meme Marketing Authentication 170

Webbiquity SMM

JUNE 26, 2019

Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing.

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Social Media Marketing B2B Loyalty 194

Webbiquity SMM

JUNE 6, 2019

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.

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B2B Instagram How To URL 149

Webbiquity SMM

MAY 21, 2019

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Brand Monitoring Price Tools Brands 173

Webbiquity SMM

MAY 9, 2019

Guest post by Marie Johnson. If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. B2B marketers are struggling more than ever to get targeted prospects to engage; almost 60 percent say it’s a challenge for them to generate new leads, according to Chief Marketers’ 2019 B2B Marketing Outlook report.

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B2B Committee Buy Process 130

Webbiquity SMM

MARCH 13, 2019

By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well.

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Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

FEBRUARY 26, 2019

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow. Understanding where your competitors are allocating their spending and how your efforts should evolve as your firm’s revenue increases is vital to your marketing success.

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Strategy ROI SEO B2B 161

Webbiquity SMM

JANUARY 24, 2019

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

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Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

DECEMBER 12, 2018

Guest post by David Gutierrez. As of June 2018, 4.2 billion people had access to the Internet—in other words, about 55 percent of the entire population of the world. And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance.

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Trends Marketing Influencer B2B 166

Webbiquity SMM

NOVEMBER 16, 2018

Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings. But sometimes it’s incredibly frustrating to craft perfect social media posts, and schedule them at the optimal times, yet still get no likes, comments, pins, retweets, or shares on them. So, how do you get your audience to comment on your social media posts?

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Engagement Social Media Survey Hashtag 147

Webbiquity SMM

AUGUST 2, 2018

Guest post by Francesco Montesanto. At some point today, a social media marketer is going to get fired. The reason? They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solut

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Social Media B2B Engineering SEO 107