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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Social media should be part of healthcare organizations’ strategy.

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Who Should Care About Public Relations? Everyone

Waxing UnLyrical

Today’s pick – a post I wrote in May on why public relations is everyone’s business – comes from Kirk Hazlett. The bellhop who got me a taxi ahead of 15 other people in line (he didn’t tell me this, the taxi driver did). What terrific public relations ambassadors they are for the hotel.

Hotels 188
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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. Make aligned decisions.

Brands 128
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Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

[NOTE: This post has been updated and completely rewritten from an original publication.]. And targeting those who are closest to your business using Facebook website custom audiences is one of the best and most effective ways to do it. Who are those people? In many cases, they are those who have visited your website.

Facebook 209
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My 365-Day Journey with Short-Form Video Creation

Jon Loomer

I built a cushion, and a drop in effectiveness wasn’t the blinking red light that it probably should have been. This role had taken quite a bit of my time and mental space, but that was about to change. I’d need to keep an active list of topics so that there was always something to record a video about.

Video 166
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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Just be yourself and devote about 5-10 minutes a day, and you’ll be growing your executive social media presence in no time. Why should execs be on social media?

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What is Social Selling? A Full Guide for B2B Brands

Oktopost

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. Interacting with prospects through LinkedIn content.

B2B 171