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Tips on How PR Pros Can Create Social Media Success

Mindjumpers

In the online sphere, we are beginning to see more and more of how people (especially journalists) are searching for news within social media. This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product.

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Where’s Social Media Going in 2014?

Mindjumpers

This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. Companies are no longer hesitant to be present on social media, which on the other hand means that the social networks are finding ways to monetize their products.

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How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming.

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An Effective SMO/SMM

Social Media Marketing

Effective On page What the means of SMO Social media optimisation (SMO) refers to the utilization of variety of social media shops and communities to come up with subject matter to extend the attention of a product, complete or event.

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7 New Instagram Features You May Have Missed

Likeable

As Instagram revealed in a recent survey , 1 in 3 daily users have become more interested in a brand or product after seeing it on Stories. Now, brands can add click-to-shop tags to their Stories content to offer these interested shoppers more information about their products and drive sales. Stories Questions. Don’t miss an update!

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Digital PR: Finding Brand Ambassadors

Proactive Report

But in most cases a brand ambassador is likely to be someone with a decent following online, either on their blog, Facebook, Twitter or other social news sites like Digg , Reddit or StumbleUpon. Do a social audit and locate everyone who speaks positively about your brand. Treat them like brand ambassadors.

Brands 101
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Is Social Media Worth it for You?

Techipedia: Tamar Weinberg

4: Online Driven Companies – Social media can be used to drive traffic to online websites. Communities, social news sites, and online sharing can be leveraged to build a site following. Low Return Industries These types of businesses tend to take a long time to create return in social media. Answers Yahoo!