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5 ways to be a better CMO for your social teams

Sprout Social

I replied, “Can you give me an idea of how involved the C-suite is with the social team?” In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility.

Team 92
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How to Operate at Maximum Output with a Small Team

Social Media Strategies Summit

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Emily Bonilla-Pieton says her team at the TSA is spread across the country, so they spend a lot of time in video meetings.

Team 188
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Why lifecycle marketing matters for your social team

Sprout Social

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Both teams want the company to succeed.

Team 119
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Employee Advocacy Unleashed: Turning Your Team into Brand Ambassadors

The Social Media Hat

What if your team could boost your brand's visibility? The post Employee Advocacy Unleashed: Turning Your Team into Brand Ambassadors appeared first on The Social Media Hat.

Team 78
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11 Ways the Buffer Team and Community are Using Tags

Buffer Social

For inspiration, we gathered up use cases from both the beta users who have been helping us test this feature and the Buffer team.   With that, here are 11 ways to utilize this beautiful new feature to its fullest potential, five directly from our team and community. 

Team 92
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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 110
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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones. Here’s a throwback to how our team worked together back in 2017.)