article thumbnail

Must have graphic design skills for social media consultants

Sherrilynne Starkie

It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. Photo and image selection are key design skills for social media consultants too. Adobe Photoshop to edit images.

article thumbnail

Social-Led Brands Are the Future—Here’s Why

Hootsuite

Start by shifting your brand’s voice, tone, and style for social in general and then to each individual different social network. So how do you adapt your brand voice for social? Forget your marketing degree and crank out some dank, industry-related memes. This isn’t just smart, it’s completely normal.

Brands 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Low tech, no problem: How Wordle mastered the game of firsts

Sprout Social

With the news of Wordle’s seven-figure acquisition , we dove in using Sprout Social’s Advanced Listening tool to explore how this lo-fi game became an inescapable phenomenon, particularly on social media. Software engineer Josh Wardle quietly released Wordle in October 2021, intended as a game for his logophile partner.

Meme 95
article thumbnail

Ask Buffer: What is Short-Form Video, and How Can You Use It?

Buffer Social

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Move over software — there’s a new world eater in town. Before you rush to film a video to participate in whatever sound or meme is going around, consider how it might come across to your audience.

Video 76
article thumbnail

4 Social Media Management Strategies for Mobile Consumers

agora pulse

Research shows that “mobile users are nearly twice as likely to share content on social networks as desktop users.”. Give your audience an opportunity to share that inspirational quote, funny meme, or 20% discount code. Image Credit. People love interacting online. And mobile devices make it easier for that to happen.

article thumbnail

7 Social Media Recruiting Tools To Attract New Talent in 2023

Hootsuite

Social media recruiting tools are software, platforms, or channels that aid and assist in recruitment efforts. Social media recruiting refers to the process of finding and attracting potential job candidates using social media platforms. At least some of those people might want to work here. It can’t only be us.

article thumbnail

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? In terms of sheer magnitude, Facebook is hands down the biggest social network at 2.7 When its users log in they’re not looking for memes and cat pictures. billion users.

B2B 150