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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Staying on top of the latest viral memes and conversations while mixing in evergreen trend formats will keep your social content feeling fresh, engaging, and on-brand. Focus on trends within your industry’s niche communities.

Trends 167
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Sales Rep Turned Social Media Manager: Expert Tactics For Success

Oktopost

As an expert at crafting standout content, he reveals the power of being a little different and using relatable memes to connect with audiences. Additionally, he loves to cook, try out new social media-related software, and work on DIY projects around the house. Watch the live recording: Love going Behind the Post?

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Instagram eCommerce: 5 Tips To Leverage Instagram To Market A New Online Store

Keyhole.co

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. Create original memes Everyone loves memes.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

For example, Canva launched a branded hashtag challenge to encourage creators to use the software and share their designs: Best Instagram Reel hashtags for 2024 Looking for inspiration? Branded hashtags are also one of the best ways to encourage user-generated content.

Hashtag 85
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Social-Led Brands Are the Future—Here’s Why

Hootsuite

Forget your marketing degree and crank out some dank, industry-related memes. IG is all about visuals, so they borrow the look of an Instagram meme page, where they post screenshots of tweets, serve up dank memes, and slyly promote their food along the way. They define themselves as “a global leader in survey software.”

Brands 117
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How to Master Real-Time Content

Likeable

So, plan ahead, but recognize that you never really know what’s coming next—so be ready to react quickly to current events, memes, and the like. Similarly, it makes sense for food brands to post about the Instagram egg , but it may seem forced if a software company tried to leverage that meme for content.

Content 65
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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

On BookTok, these creators publish reviews, memes, observations and more. If you search through the trending videos on #BookTok, you’ll see a lot of recommendations given to the tune of popular audios, front-facing camera chats and countless literary memes. Count on creators to lead the way.

Brands 105