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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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To Escape Elon Musk, Twitter May Need To Sell Itself To … Microsoft?

Forbes Social Media

Twitter could run out of options and need to find a so-called white knight, a friendly buyer that it views as more suitable than the electric-car mogul.

Microsoft 104
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LinkedIn and Microsoft Announce New Windows 10 App

Myrland Marketing

Today came the first noticeable result of Microsoft’s 2016 $26.2 This morning, LinkedIn and Microsoft announced they are rolling out an app for LinkedIn for use by Windows 10 customers. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist.

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Will Clubhouse be the Next Apple?

Webbiquity SMM

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. It’s ephemeral.

Apple 215
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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

Microsoft 112
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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

Despite its struggles to retain users, The Verge reports that reads could still catch up to Twitter/X. Twitter removed the feature allowing users to report misleading information. Twitter announces the shutdown of ‘Circles’ as of October 31st. Monetization Dynamics Will Twitter Charge Users?:

News 80
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LinkedIn and Microsoft Announce New Windows 10 App

Myrland Marketing

Today, we are seeing the first noticeable result of Microsoft’s 2016 $26.2 This morning, LinkedIn and Microsoft announced they are rolling out an app for LinkedIn for use by Windows 10 customers. She is a frequent LinkedIn, Twitter, and Facebook for Business trainer, as well as a content marketing specialist.