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Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Now, let’s break down the facts of this acquisition, the implications for Microsoft and LinkedIn, and what it means for you as a social marketer. How will LinkedIn help Microsoft achieve this mission?

Microsoft’s new logo

Sherrilynne Starkie

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. Microsoft got its font design wrong in two ways. Microsoft’s New Logo. Microsoft reveals simpler new logo.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. We are an engine!

Microsoft Office for Android and iOS? Adobe holds the answer.

Josh S Peters

I recently read an interesting article on The Guardian about Microsoft releasing apps for the iPad. The Guardian article points out several times that Microsoft’s biggest driver behind any play here would be revenue. For a solution, Microsoft doesn’t have to turn much farther than Adobe who is already working hard to capture the mobile working crowd.

10 Company and Product Branding Tips from Microsoft

Convince & Convert

This gives me a unique view of what organizations are doing not only for their digital strategy but also with their overall brand marketing. » Social Media Case Studies brand awareness corporate social media microsoft product branding skype social media branding social media magic social media strategy xbox Small. Read the whole entry. »

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. How has your social data been implemented elsewhere in Microsoft? https://t.co/oPFpp7ruQF

Facebook, Microsoft Team Up on MAREA Subsea Cable

SocialTimes Facebook

Facebook and Microsoft are going under, as in underwater: The two tech giants will team up to build a new, state-of-the-art subsea cable across the Atlantic Ocean. The new cable, MAREA, will be the highest-capacity subsea cable to cross the Atlantic upon its completion, with eight fiber pairs and an estimated capacity of 160 terabits per second, and Facebook and Microsoft said the capacity will help meet growing demand for high-speed, reliable connections for cloud and online services. We think this is how most subsea cable systems will be built in the future.

Facial Recognition: Microsoft Website Tells You How Old You Are

Bill Hartzer

A website by Microsoft is using facial recognition to tell you how old you are. It’s kind of interesting to play around with this site and the technology, I am surprised that Microsoft chose a domain name that has a hyphen in it in order to show off their facial recognition technology. Let’s see how old Matt Cutts is in this photo: Marketing FooNow this one?

Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency

Stay N' Alive

Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information. It's safe to say that Microsoft, like Marty of "Back to the Future" was ahead of his time.

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

As we've seen with Kotex ( Diva Marketing interview with the brand manager and agency) brands are exploring ways to engage with customers that go beyond a pin and comment. BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. Diva Marketing/Toby: What were your goals for the sweepstakes?

Microsoft Launches So.Cl Social Media Network

Bill Hartzer

Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. So.Cl (pronounced “social”) is a social sharing network currently in beta that was launched December 4, 2012 as an experiment by Microsoft FUSE Labs to provide a social media platform for students to share content with others. What would be even better is to have a web 2.0

Marketing In the Round

Spin Sucks

But it’s time to let the cat out of the bag because Marketing In the Round: Multichannel Approaches In the Post- Social Media Era is listed and ready for pre-sale on Amazon and Barnes & Noble ! That is because integration is a much discussed topic within social media, but also one PR and marketing professionals are discussing in great detail. Marketing In the Round.

10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Despite having passed on over a decade and a half ago, Ogilvy’s ideas on marketing are as true now as they were when he founded Ogilvy & Mather back in 1948. Instead, everyday language dominates the marketing world. They spend $2.9

Tips 57

B2B Marketers Are Humans, Too

Convince & Convert

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment.

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The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. Tung ( @ EricTTung ) Brand Ambassador for companies like Ford, Microsoft, Verizon and MasterCard, Kathleen Hessert (@ KathleenHessert ) CEO of Sports Media Challenge and Eric Berkowitz (@ tracx ) SVP of Global Services at Tracx.

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What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Here are some reasons to build out your own influencer marketing program. Examples of Solid B2B Influencer Marketing Campaigns. Why You Should Consider It. More on that here.

5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come. Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts: 1. Related searches in Google Trends for the topic “website marketing” show other keywords that are on the rise. BoostSuite automatically maintains a list of top content opportunities for your business based on search volume, competition levels, and your existing marketing content. Microsoft Advertising Intelligence.

How Will Project Glass Impact Marketers?

Geoff Livingston

Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects. Geekery Apple augmented reality google media Microsoft project glassI will be speaking at xPotomac this February 25. Co-organizer Patrick Ashmalla and I are presenting together on Google Project Glass and augmented reality. Here’s a sneak preview of our session.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Here, you can really do one-to-one marketing at scale.”

The Ultimate Guide to Infographic Marketing

Convince & Convert

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe. Choose the Right Topic. Research.

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How digital marketing is supplanting traditional advertising

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In a recent report, eMarketer said digital marketing is expected overtake TV advertising in total dollar spending in 2017 for the first time, with recent and future growth fueled mainly by mobile and video sectors. Post by Megan Totka.

Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. If you’re an aggressive email marketer, GoDaddy can really zing you if they, for whatever reason, are displeased by your behavior.

Top 7 Online Tools to Automate Your Content Marketing

Kikolani

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. feedly. Buffer. Contently.

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The PESO Model: Changing the World—One PR Campaign at a Time

Spin Sucks

Katie Harrington shares a case study on how applying the PESO Model to the marketing and PR strategy led to a successful campaign that saved human lives. If you want to be successful in the modern world you have to master modern PR. The post The PESO Model: Changing the World—One PR Campaign at a Time appeared first on Spin Sucks.

Find Brand Clarity With Four Identity Fixes

Spin Sucks

Related Stories The Psychology of Marketing: Nine Tools You Need Why Modern Marketers Need Flexible Budgets The Pros and Cons of the Best Super Bowl Ads. When a brand tries to service too many customer targets, the connection to that audience declines. Daniel Hilbert discusses how brands can reorient and discover their target customer.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Content Marketing

The Future of Digital Marketing According to the Giants

Webbiquity SMM

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going? Guest post by Clayton Wood.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. What would you love to see stricken from marketing speak forever?

Laying Off Microsoft

Jason Yormark

I had been working independently for about 5 years doing web development and internet marketing and doing well enough to support the family with my wife working. There was no question really when Microsoft offered. I put in four amazing years with Microsoft Advertising and made life long friends in the process. I was working in a much different type of Microsoft.

The LinkedIn Mastermind Behind The Future Of Work

Twist Image

LinkedIn was recently acquired by Microsoft for over $26 billion. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. microsoft. airbnb brand businessblog businessbook charlierose digitalmarketing digitalmarketingagency digitalmarketingblog economics economy facebook futureofwork jwalterthompson jwt linkedin marketing marketingblog microsoft mirum mirumagency mirumagencyblog mirumblog mitchjoel paypal paypalmafia reidhoffman siliconvalley technology thealliance thestartofyou work wpp

Retaining Customers Requires Innovation

Convince & Convert

Henry Ford was hesitant to make any changes to his two decade-old vehicle, and thus Ford began to lose market share. So, imagine the shock when users of Microsoft’s online storage system OneDrive discovered that things would be changing. OneDrive is part of the package that comes with Office 365 Home and Personal, Microsoft’s cloud-based subscription SaaS offering.

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space! 1) What is your vision for Microsoft and Digital Marketing?

40 Core Philosophies From the Most Famous Marketers in History

Buffer Social

For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. And for every brilliant marketer and thinker mentioned here, there are likely 10 more I haven’t thought of. Her marketing genius? Online Marketing

Facebook Updates Calls to Action on Pages, Recommendations, Local Events

SocialTimes Facebook

Product manager Krishna Kalpathy added in a developer blog post that those services include Booker, BookingBug, Front Desk, Microsoft Bookings, Pingup, Schedulicity , Setster and Simplybook.me.). Welcome to Facebook. Now Facebook wants to make sure you never have to leave. Users can also turn to the social network’s recommendations bookmark. in the coming weeks.”. Available in the U.S.

Connect The Dots Marketing

Twist Image

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. Technology such as Google Assistant for Home , Amazon Alexa for Echo , chatbots and software development kits from Microsoft , Soundhound and others will make this possible. This has massive impact on many areas of what we consider smart marketing. While voice seems like a far-away marketing challenge, it is happening at a faster click than most realize. Chatbots are becoming foundational to a brand's marketing strategy. . content marketing. alexa.

Never Has LinkedIn Been More Powerful Than Today

Twist Image

Now, Microsoft has gone and acquired LinkedIn for $26+ billion. All it is are 'thought leaders' quoting bs articles at each other and marketing people doing marketing things with each other. Every Monday morning I do a search for either "VP Marketing" or "Chief Marketing Officer" (these are the types of professionals that I am most interested in meeting). chief marketing officer. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. microsoft. microsoft office.

Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

The social network acquired the ad-serving business that was then known as Atlas Solutions from Microsoft in February 2013. Facebook then introduced a completely revamped Atlas , focused on “people-based marketing,” at Advertising Week in September 2014. Advertising/Marketing Facebook acquisitions Ad Serving Advertising Week Airbnb Atlas Atlas Solutions comscore Conversion Lift Erik Johnson IAS Integral Ad Science Kantar measurement Microsoft Moat mobile Mobile Polling Neustar Marketshare Nielsen Oracle Data Cloud People-Based Marketing State Farm Visual IQ

Twitter Managing Director for China Kathy Chen Out After Eight Months

SocialTimes Twitter

3/12 Great China is one of our fastest growing revenue markets in Asia Pacific for Twitter today and we remain committed to this market. Prior to joining Twitter, Chen served as general manager for China at Microsoft. Revolving door Twitter China Kathy Chen MicrosoftIt seems these days that eight months in Twitter’s executive ranks makes one a grizzled veteran. Kathy Chen , who joined the social network in April as managing director for China, became the latest exec to shuffle through the company’s revolving door. All Chinese ad queries go to Alan Lan ( @bluealan ).

The Rise of Mobile Media and the Fall of Advertising Media [Infographic]

Direct Marketing Observations

Infographic presented by 2D barcode service Microsoft Tag. advertising Mobile marketing ad media media microsoft mobile media