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A Beginner’s Guide to Microsoft (Bing) Ads in 2023


Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

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Microsoft Previews New ‘Designer’ Tool Which Enables AI Art Generation for Marketing Campaigns

Social Media Today

The tool will make it easy to use AI-generated art in your marketing content.

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Best Free Alternatives to Microsoft Office Word


In the world of technology where Microsoft’s products dominate the market, it’s extremely hard to find suitable software to edit text or write compelling papers you can later use for personal and commercial purposes. Fortunately, we searched, found and tested the best free alternatives to Microsoft Office Word you can use today.

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Generative AI for Social Media Marketing: What Are the Opportunities and Limits?

Ignite Social Media

Generative AI has recently rocked the marketing industry, with our own If you prefer to read along, we’ve summarized many of the highlights of the discussion in this post, covering the opportunities and challenges that generative AI creates, and where we think the future of social media marketing and AI will take us.

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Top AI Tools That Every Marketer Should Be Using

Social Media Strategies Summit

The widespread adoption of artificial intelligence (AI) tools by marketers wasn’t always a foregone conclusion. As recently as January 2020, half of the respondents to an Advertiser Perceptions survey said they had no plans to use AI to support their marketing efforts. Fast-forward to today, and opinions have shifted.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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Do More in Microsoft Dynamics with Oktopost


Even better – do you use social data to improve how your organization market, sell and support your products and services? Today, we’re happy to announce our integration with Microsoft Dynamics 365. Once you enable the integration, you see the Microsoft Dynamics Sync button in our People Database. So we did it again!