Microsoft and LinkedIn: A Primer for Social Marketers

Simply Measured

When I heard the news that Microsoft is set to acquire LinkedIn for $26.2 This is the perfect match for both the Microsoft brand and the LinkedIn brand. Microsoft and LinkedIn’s Economic Graphs side-by-side from the presentation deck. Microsoft has 1.2+

LinkedIn and Microsoft Announce New Windows 10 App

Myrland Marketing

Today came the first noticeable result of Microsoft’s 2016 $26.2 This morning, LinkedIn and Microsoft announced they are rolling out an app for LinkedIn for use by Windows 10 customers. All Posts LinkedIn Social Media Microsoft's Acquisition of LinkedIn New LinkedIn App

Trending Sources

Microsoft’s new logo

Sherrilynne Starkie

For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. Microsoft’s New Logo.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition!

Microsoft Office for Android and iOS? Adobe holds the answer.

Josh S Peters

I recently read an interesting article on The Guardian about Microsoft releasing apps for the iPad. The Guardian article points out several times that Microsoft’s biggest driver behind any play here would be revenue. This is the model Microsoft needs to follow.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years.

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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. Ben Donkor , Microsoft Audiense: What does the role of social media analyst entail at Microsoft?

Facial Recognition: Microsoft Website Tells You How Old You Are

Bill Hartzer

A website by Microsoft is using facial recognition to tell you how old you are. It’s kind of interesting to play around with this site and the technology, I am surprised that Microsoft chose a domain name that has a hyphen in it in order to show off their facial recognition technology.

Facebook, Microsoft Team Up on MAREA Subsea Cable

SocialTimes Facebook

Facebook and Microsoft are going under, as in underwater: The two tech giants will team up to build a new, state-of-the-art subsea cable across the Atlantic Ocean. The new cable, MAREA, will be the highest-capacity subsea cable to cross the Atlantic upon its completion, with eight fiber pairs and an estimated capacity of 160 terabits per second, and Facebook and Microsoft said the capacity will help meet growing demand for high-speed, reliable connections for cloud and online services.

Microsoft is Finally Achieving What it Set Out to Do With Passport - the Key is Consistency

Stay N' Alive

Back in the year 2000, before "the cloud" was even a marketing term, Microsoft launched a product known as "Passport", a product touted to be the end-all-be-all of identity services that developers could integrate into their products for identity and storage of personal information.

Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare

Diva Marketing Blog

As we've seen with Kotex ( Diva Marketing interview with the brand manager and agency) brands are exploring ways to engage with customers that go beyond a pin and comment. About BJ O'Hare - BJ O’Hare is the Social Media Lead for the Microsoft Hardware Team. Microsoft Hardware Blog.

Microsoft Launches So.Cl Social Media Network

Bill Hartzer

Combine the above with the ability to link those pictures to a website, and you have a marketers dream come true. You can either sign up with your Facebook ID, or a present Microsoft Windows ID. Combining this site with Pinterest would make for a strong marketing combination.

10 Marketing Tips from Father of Marketing David Ogilvy

Convince & Convert

Marketing ideology seems to change every ten years or so—unless you’re David Ogilvy, and your philosophy has lasted the better part of a century. Here are 10 marketing tips, updated with modern examples, from one of the greatest business minds this world has seen.

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B2B Marketers Are Humans, Too

Convince & Convert

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Image via Microsoft Stories. Visual Marketing Magic.

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5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come. Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts: 1. Related searches in Google Trends for the topic “website marketing” show other keywords that are on the rise. Microsoft Advertising Intelligence.

The ROI of Influencer Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. Advocates Content Marketing Influencer ROI Social Media Advocate Marketing Influencer Marketing Influencers

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What Is Influencer Marketing?

Simply Measured

Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Here are some reasons to build out your own influencer marketing program.

5 Social Media Best Practices Every Marketer Must Follow

Sprout Social

Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit a big portion of their audience is on social media. Microsoft: The computer giant successfully uses Facebook to promote internal and external blogs on its Page.

Facebook Updates Calls to Action on Pages, Recommendations, Local Events

SocialTimes Facebook

Product manager Krishna Kalpathy added in a developer blog post that those services include Booker, BookingBug, Front Desk, Microsoft Bookings, Pingup, Schedulicity , Setster and Simplybook.me.). Welcome to Facebook. Now Facebook wants to make sure you never have to leave.

The Ultimate Guide to Infographic Marketing

Convince & Convert

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago.

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How Will Project Glass Impact Marketers?

Geoff Livingston

Scheduled for release in 2014, Project Glass holds so much promise Apple and Microsoft have competing projects. Geekery Apple augmented reality google media Microsoft project glassI will be speaking at xPotomac this February 25.

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Brucculeri explained some of the background of how chatbots came to be, as well as their usefulness as a marketing tool. Here, you can really do one-to-one marketing at scale.”

The LinkedIn Mastermind Behind The Future Of Work

Twist Image

LinkedIn was recently acquired by Microsoft for over $26 billion. digital marketing. digital marketing agency. digital marketing blog. marketing. marketing blog. microsoft. If anyone knows about the state of work and the economy, it would have to be Reid Hoffman. Hoffman is a known entity. He is the co-founder and executive chairman of LinkedIn.

Never Has LinkedIn Been More Powerful Than Today

Twist Image

Now, Microsoft has gone and acquired LinkedIn for $26+ billion. All it is are 'thought leaders' quoting bs articles at each other and marketing people doing marketing things with each other. Every Monday morning I do a search for either "VP Marketing" or "Chief Marketing Officer" (these are the types of professionals that I am most interested in meeting). chief marketing officer. digital marketing. digital marketing agency. marketing.

Essential tools for influencer marketing

Socialmedia.biz

A master roundup of social marketing tools to use on behalf of brands. Target audience: Social marketers, influence marketers, businesses, brands, digital marketers, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Microsoft Excel.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. How to Use ANGELS to Energize Your Market.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. What would you love to see stricken from marketing speak forever?

Laying Off Microsoft

Jason Yormark

I had been working independently for about 5 years doing web development and internet marketing and doing well enough to support the family with my wife working. There was no question really when Microsoft offered. I was working in a much different type of Microsoft. Microsof

Top 7 Online Tools to Automate Your Content Marketing

Kikolani

In 1996, Bill Gates declared that “ content is king ,” and, twenty years later, his words apply to marketing in ways he never anticipated. The success of content marketing makes sense. The only problem is that content marketing takes time. Blog Marketing Blogging automation

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Connect The Dots Marketing

Twist Image

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. Technology such as Google Assistant for Home , Amazon Alexa for Echo , chatbots and software development kits from Microsoft , Soundhound and others will make this possible. This has massive impact on many areas of what we consider smart marketing. While voice seems like a far-away marketing challenge, it is happening at a faster click than most realize. marketing.

How digital marketing is supplanting traditional advertising

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In that environment, online marketing has a huge advantage over traditional forms. greyweed / Creative Commons BY.

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. 1) What is your vision for Microsoft and Digital Marketing? I see Microsoft at the forefront of digital marketing in the next 5 years.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? Content Marketing

Retaining Customers Requires Innovation

Convince & Convert

Henry Ford was hesitant to make any changes to his two decade-old vehicle, and thus Ford began to lose market share. So, imagine the shock when users of Microsoft’s online storage system OneDrive discovered that things would be changing.

The Era Of Exponential Marketing

Twist Image

Most everything we look at in the marketing realm is linear. Most everything we look at in the marketing realm will need to be exponential. Marketing needs to become an exponential business. As is Microsoft , Amazon and a bunch of other hardware manufacturers ( Acer , Samsung , etc.). Exponential new ways to think about marketing. They're thinking that the market is still too small, not significant or worth the cost of jumping in with both feet. marketer.

The Rise of Mobile Media and the Fall of Advertising Media [Infographic]

Direct Marketing Observations

Infographic presented by 2D barcode service Microsoft Tag. advertising Mobile marketing ad media media microsoft mobile media

3 Reasons Why Content Marketing Doesn’t Work for Associations

SocialFish

Last Tuesday, Ray van Hilst and I presented at ASAE’s Marketing, Membership and Communications Conference–it was fun (as far as public speaking gigs go) and great to see so many association friends. In the for-profit world, content is marketing.

40 Core Philosophies From the Most Famous Marketers in History

Buffer Social

For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older. ‘Eat your own dog food’ Who: Paul Maritz of Microsoft.

The Only Screen That Matters

Twist Image

Elaborating on IDC''s outlook, Worldwide Quarterly Tablet Tracker research analyst Jitesh Ubrani stated, '' Apple ''s iOS-ification of Mac OS, and Microsoft ''s implementation of Modern UI throughout different form factors are clear indicators that we''re living in a mobile-first world. The burden on marketers is paramount at this point. digital marketing. marketer. marketing. microsoft. The only screen that matters is the screen that is in front of me.

11 Tips To Boost Your Social Media Marketing Productivity

Sprout Social

This focus and planning will minimize wasted effort and improve your social media marketing productivity. To help with developing a strategy, ask yourself the following: Why are you committing time and resources to social media marketing? Marketing.