Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JUNE 27, 2023

Manage brand reputation With rising consumer awareness, brands need to make sure they are always fostering a positive brand reputation. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Profiles tab: View metrics at the individual profile level.

Review 128

Review Brands How To Analysis 128

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars. Awario Leads: Make use of lead generation and social selling in real time.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 120

Reputation Review Sentiment Software 120

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Brand survey functionality across social networks. Most notably, ongoing sentiment tracking.

Survey 93

Survey Brands Sentiment Template 93

Sprout Social

FEBRUARY 6, 2023

Establishing your presence on social and responding to comments makes you part of the conversation. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want. And don’t forget about social listening.

Features 101

Features Social Media Curation Geotagging 101

Keyhole.co

NOVEMBER 7, 2023

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. You find that your competitors often pair these hashtags with educational content that resonates well with social media users. How do you do this? The findings?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

JULY 20, 2023

Despite the issues, is it actually worth investing your money in paid tools? Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms.

Industry 52

Industry News Google Brands 52

SocMed Sean

MAY 1, 2012

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Leave a comment!

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Sprout Social

FEBRUARY 20, 2020

Reputation management. When Sprout’s own social team began expanding their listening strategy, Social Media Manager Rachael Samuels set up interviews with key partners like the corporate sales and customer success directors and product marketing managers. . Improve sentiment around customer service. Lead generation.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Talkwalker SM

JULY 23, 2015

For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Knowing which constituencies are talking about a particular candidate on Twitter and other social networks can be an indicator of a politicians’ popularity in a certain area. Reputation Management: Pinpointing the Problem.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Bill Hartzer

MAY 26, 2010

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

Cymfony 152

Cymfony Social Media Tools SM2 152

Razor Social

MARCH 30, 2016

They are very useful to monitor conversations online and deal with any issues (positive or negative) as they occur. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .” ” Sentiment analysis has a bad name because it’s never 100% accurate.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Sprout Social

JUNE 15, 2020

Over $126 million in fines have been issued to companies violating GDPR as of January 2020. However, that data can become muddled if you can’t attribute visitors to social media or monitor your social traffic’s behavior. Tighten up your social media security.

Social Media 132

Social Media Privacy Marketing Policies 132

Sprout Social

OCTOBER 18, 2018

Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. Consequences: What will happen if they fail to use social media correctly.

Policies 111

Policies Social Media Guidelines Privacy 111

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others. Sentiment analysis.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 95

Press Release Banking Reputation Marketing 95

Sprout Social

AUGUST 17, 2022

Nearly half of those companies received some sort of fallout on social media because of these incidents. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. Protecting your brand reputation in this evolving landscape requires collaboration, foresight and planning.

Reputation 116

Reputation Brands Guidelines Advertising 116

Laurel Papworth

MARCH 22, 2010

I’d had shocking service from Optus (the guy told me “yeah I know how to fix it but I’m not going to tell you&# ) and was in the mood to shine some social media spotlight on to poor customer service in Australia. There is no Optus branding, my site aggregates all discussions re: Optus on social networking sites.

Domain Name 85

Domain Name Policies Web 2.0 Social Networking 85

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 80

Banking Social Media HootSuite Sentiment 80

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Blink The thing with social networks, particularly one such as Twitter, is that the streams move so fast, you barely notice someone’s absence. Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. I think the big issue here is more about sites with snippets of text.

Aggregator 151

Aggregator Content Digg Posterous 151

Techipedia: Tamar Weinberg

MAY 18, 2010

What are their issues? A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. It reveals their interests Regardless of what people are saying about you, it’s important to know what they’re talking about in general. What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Sprout Social

SEPTEMBER 1, 2021

And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. This allows you to monitor your brand reputation and benchmark it against that of your competitors. How much share of voice do they have compared to yours?

SEO 144

SEO Social Media Metrics Sentiment 144

Sprout Social

JUNE 8, 2023

Managing your reputation starts with people talking about your brand online. Most tools connect with the major social networks and support collaboration to to help agents effectively organize, delegate and respond to requests in one place. Let’s dive into our list of customer service social media tools to consider.

Social Media 119

Social Media Tools Brands Knowledge Base 119

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Myrland Marketing

OCTOBER 6, 2010

.&# 11) @briansolis is talking about the fallacy of Social Syndication…posting across platforms. 13) “If you fear feedback and comments from customers, then I think you have others issues to discuss.&# 15) “Social Media is not owned. 25) “Just documenting sentiment isn’t enough. It is shared.

Facebook 88

Facebook Social Media WordPress Syndication 88

Keyhole.co

JANUARY 5, 2023

With more than one billion active members, Instagram is one of the most prominent social networking channels among brands. Thus, many businesses use this photo and video-sharing site for social media marketing. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing.

Analysis 52

Analysis Instagram Tools Sentiment 52

Sprout Social

DECEMBER 9, 2021

From a brand perspective, reviews are key for audience growth and reputation management. Consumers are equally as likely to share positive customer feedback as they are negative experiences on social media. Now, social is consumers’ preferred choice for sharing feedback or reaching out with a customer support issue or question.

Social Media 144

Social Media Review Buy Engagement 144

Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. This is the a classic issue with many marketing and product developers, they don't listen.

Social Media 117

Social Media Strategy Social CRM Company 117

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. This powerful platform scours social media data to deliver actionable insights in minutes.

Comparison 76

Comparison HootSuite Hubspot Price 76

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Olive asked, and beer is on its way! They’re timely.

Campaign 145

Campaign Social Media Travel Hashtag 145

Hootsuite

JUNE 27, 2023

Source: Hootsuite Improve your social listening Want to use social listening to improve your strategy? Hootsuite Insights powered by Brandwatch is your ticket to automating competitor research and keeping an eye on your own brand’s sentiment.

Real Estate 80

Real Estate Social Media Tools HootSuite 80

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

It’s clear that anti-Digg sentiment is silenced, and is often suppressed. However, it’s been a long-standing issue that Digg has not acknowledged its users to satisfaction. If you also ask me, Digg has had a lot of vocal supporters and those voices are going to be preaching about other social networks now.

Digg 100

Digg Social Media Upcoming Ustream 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Strategy Consultant Web 2.0 149