Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

MAY 21, 2020

Once you’re ready to start thinking about the bigger picture, check out our post on how to use social listening. 15 social media monitoring tools. You could do basic social monitoring manually—checking each social network individually for mentions, keywords, hashtags, and so on. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) brand and product names) on social. by product line, sentiment, question type, etc.). Public sentiment is a moving target.

Data 140

Data Social Media Sentiment Team 140

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Sentiment and conversation trends matter.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

The Realtime Report

FEBRUARY 12, 2017

Areas In Which Social Analytics Products Need Improvement: Sentiment Analysis – Users feel that many social analytics products have outdated technology when it comes to sentiment analysis features. Historical Data – Another issue seen with many social analytics products is the lack of historical data.

Analytics 107

Analytics Meeting Tools Sentiment 107

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. And from there analyzed and tracked the changes in volume and sentiment for each topic by quarter.

Social Media 230

Social Media SM2 Energy Microblogging 230

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

JUNE 27, 2023

These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Profiles tab: View metrics at the individual profile level.

Review 127

Review Brands How To Analysis 127

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. The CEO of Starbucks had a meeting with the men to offer a personal apology.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

JULY 20, 2023

Despite the issues, is it actually worth investing your money in paid tools? Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms.

Industry 52

Industry News Google Brands 52

Keyhole.co

NOVEMBER 7, 2023

Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. You find that your competitors often pair these hashtags with educational content that resonates well with social media users. How do you do this? The findings?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

FEBRUARY 5, 2020

As you implement these initiatives, social listening tools will surface immediate insights your product or R&D team can use to optimize what you’re offering. Are there common issues cropping up? Is sentiment trending up or down? The brand was then able to address the issue head on and make things right with the customers.

Tools 93

Tools Sentiment How To Team 93

Socialmedia.biz

FEBRUARY 11, 2019

More than 300 million people spend at least 5 hours every day on different social networking platforms, including Facebook, Twitter, Pinterest, Youtube and Instagram. Sentiment Analysis. Therefore, platforms like Facebook and Twitter are effective for creating a grassroots movement around climate change.

Social Media 88

Social Media Sentiment Analysis Study 88

Keyhole.co

DECEMBER 13, 2023

The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners. Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars. Awario Leads: Make use of lead generation and social selling in real time.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Brand survey functionality across social networks. Take Slack , for example.

Survey 92

Survey Brands Sentiment Template 92

SocMed Sean

JANUARY 8, 2012

As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Oktopost

JUNE 4, 2020

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Yes, it’s worth it. .

Policies 146

Policies Social Media Guidelines Sentiment 146

Sprout Social

FEBRUARY 6, 2023

Establishing your presence on social and responding to comments makes you part of the conversation. By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want. And don’t forget about social listening.

Features 100

Features Social Media Curation Geotagging 100

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. Uncover issues quickly to mitigate fallout. You can also find a high-level overview of sentiment, calculated by the p ercentage of positive, negative or unrated messages in your Topic. . When you’re reporting, look for markers of social proof and ways to assign value to insights.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis?

Sentiment 145

Sentiment Analysis Template Templates 145

Keyhole.co

SEPTEMBER 20, 2023

Use social listening to track brand mentions across different social networks and forums. Deep dive into the sentiment of every online conversation around your brand. It helps you to stay on top of your audience’s changing perception and notice PR issues you must prioritize. Solve it promptly and update them.

Reputation 59

Reputation Brands Construction How To 59

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ? Personal Social Media. Sentiment and conversation trends matter.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

SocMed Sean

MAY 1, 2012

Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Leave a comment!

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Buffer First up is Buffer , a social media automation tool with content scheduling and publishing features.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

JANUARY 26, 2021

Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks. You might not be creating for TikTok, but you can still treat TikTok as a source of inspiration for your social content strategy. Ready to put these social media do’s and don’ts into action?

Social Media 143

Social Media Metrics Data Team 143

Janet Fouts

JUNE 30, 2014

A research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. Take me for example. Don’t you hate it?).

Sentiment 134

Sentiment Journal Analysis Facebook 134

Hootsuite

MARCH 15, 2021

Especially if the sentiment is positive, be sure to reply to these mentions! If your brand’s website crashes, an item is out of stock or there’s an issue at a brick-and-mortar store, customers might take to Twitter to let you know. Simply, customers frequently use Twitter to share issues in real-time.

Twitter 145

Twitter HootSuite Notification Analytics 145

Ignite Social Media

AUGUST 18, 2017

The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue. These days, 42 percent of consumers complaining in social media expect a 60 minute response time. Real time engagement.

Social Media 87

Social Media Sentiment Analytics Feed 87

Hootsuite

JANUARY 24, 2022

Social media data collection can help you customize your social media marketing strategy for each social network. Here are some of the questions social media data mining can help answer: What is the demographic profile of your following on each social platform? Brand sentiment. Social share of voice.

Data 94

Data Social Media HootSuite Template 94

Hootsuite

AUGUST 2, 2022

Or, more specifically: To decrease the time it takes a customer to solve an issue by 20% on average this quarter. Use Hootsuite Streams to track them across every social network. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services. Try Hootsuite free for 30 days.

Template 77

Template Templates Strategy HootSuite 77

Ignite Social Media

AUGUST 18, 2017

The most popular way to get a brand’s attention is to drop a message or post on a social platform rather than dialing to a customer service desk for resolving an issue. These days, 42 percent of consumers complaining in social media expect a 60 minute response time. Real time engagement.

Social Media 74

Social Media Sentiment Analytics Feed 74

Hootsuite

JULY 25, 2023

This blog outlines why law firms and lawyers need social media rules, six rules to follow, the importance of a law firm’s social media policy, and some social media ethical issues for lawyers. Why do law firms and lawyers need rules for social media? But it’s often a breeze full of factual errors.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Talkwalker SM

JULY 23, 2015

For example, the above map shows sentiment towards the recent launch of Apple Pay in the UK by region. Knowing which constituencies are talking about a particular candidate on Twitter and other social networks can be an indicator of a politicians’ popularity in a certain area. and California, it has some work to do in New York.

Sentiment 60

Sentiment Reputation Fashion Campaign 60

Twist Image

JULY 1, 2014

It''s just another issue in a long line of things that are related to how they are using, manipulating and publishing the content, that each and every one of us is creating on a daily basis. Upon reflection, I don''t think that Facebook''s customer is the person who has a profile that is connected to people on their social network.

Adwords 94

Adwords Facebook Advertising Embedding 94

Socialized

MAY 13, 2010

You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. Facebook will issue a watered down explanation — it won’t be an apology.

Privacy 150

Privacy Facebook Microsoft Social Networking 150

Keyhole.co

MAY 25, 2022

A typical social media analytics report looks like this: Source. Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. As you know, social media is about people sharing their lives with others. Sentiment analysis.

Analytics 52

Analytics Social Media ROI Metrics 52

Pam Moore

AUGUST 31, 2018

Your boss and other stakeholders are likely far more interested in revenue, brand awareness, customer satisfaction, sentiment, word of mouth, share of voice, insights achieved from learning what others are saying about your brand on the social networks and the list goes on. Do they not understand the value or the real risk?

Social Media 147

Social Media Training Startup Team 147