Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. While Facebook and Instagram are built around the social graph (who you know), TikTok is built around entertainment (what you like). Build Connections with TikTok Influencers.

Strategy 91

Strategy Marketing Banking Influencer 91

Webbiquity SMM

APRIL 13, 2021

Influencer partnerships? In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building. Use in-content promotion as is common on talk radio? Sponsorships?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. The definition of “influencers” from a client perspective.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Harp Interactive

AUGUST 3, 2010

Your first order of business should be to “Google” the company and ascertain their influence and search real-estate-ownership. Decent social and search visibility means that the candidate should be prominently featured on at least 3 pages worth of Google results. What tools do you use for social media management?

Questions 313

Questions Company Social Media Real Estate 313

Proactive Report

AUGUST 29, 2012

One of the factors you should be monitoring is who in your social graph is getting media attention. Perhaps this might be too narrowly focused for everyone, but it is a perfect digital PR tool, since we need to know who in our social graph is getting media coverage and what they’re saying.

Social Graph 75

Social Graph Tools News Influencer 75

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Small Business Mavericks

JUNE 28, 2011

But Twitter doesn’t have anywhere near the influence that Facebook has. So which has more influence or, as the question is stated, which will have more next year? Facebook will be influential in terms of second order effects like tweets, links, the social graph, etc. Directly, he says, it will be Twitter.

Twitter 168

Twitter Facebook Social Graph Engineering 168

Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Map the brand’s social graph. Meritus Media Inc.,

Template 111

Template Templates Social Media Strategy 111

Mindjumpers

NOVEMBER 20, 2012

He predicts that in today’s social media environment, “Context” is what will become the king. Customers form relationships in “the social graph” , from which connections, based on relevance, form the interest graph. And, it is the interest graph where context serves as the future of marketing and customer engagement.

Brands 244

Brands Social Graph Report Groups 244

Dave Fleet

FEBRUARY 15, 2011

For example, company websites may make a resurgence, as companies integrate the social graph into their owned media (see Etsy , Levi’s ( client ) for example). Does that count as social media? Fourthly, there’s much more to social media than just reaching consumers.

Social Media 318

Social Media Survey Social Graph News 318

Proactive Report

MAY 8, 2017

a digital PR and social media agency helmed by Top 50 Social Media Influencer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2017. Map the brand’s social graph. Meritus Media Inc.,

Template 56

Template Templates Social Media Strategy 56

Convince & Convert

JUNE 15, 2012

According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. In the same way that Google can construct a link graph to determine the value and worth of a link, the same can be done with the social graph by mapping out the relative value of specific “people” in the social sphere. (In

Google 126

Google Content Construction Social Graph 126

Convince & Convert

APRIL 20, 2016

Affinio leverages the social graph to segment and understand audiences through their interests (what they choose to follow). In the following SlideShares, you can see what each community is interested in, who they are influenced by, how they self-describe, the language they use regularly, and their most-liked posts.

Feed 60

Feed Feedly Instagram How To 60

BeingOptimist

AUGUST 16, 2022

This was influenced by the rapid development of production automation processes and the actualization of increasing the efficiency of personnel management. Thus, for example, the Jive social platform offers tools for creating content and sharing in order to simplify monitoring and interaction.

Software 52

Software Jive Telligent System 52

Proactive Report

JANUARY 27, 2013

Smaller does not necessarily mean more nimble in social media. In conclusion the report suggests that mapping the online social graph of a brand and identifying and engaging with the influencers in each sector should be part of a brand’s research and decision making. “We

Reputation 101

Reputation Social Graph B2B Survey 101

Stay N' Alive

APRIL 10, 2011

It's time for Google to realize that Facebook owns your social graph. I don't see them checking into already social places like Foursquare or Facebook Places. It's simple, " How to Win Friends and Influence People " (also see Guy Kawasaki's " Enchantment "). Twitter owns some of that too. They're not Facebook!

Google 111

Google Social Graph Facebook API 111

Proactive Report

SEPTEMBER 5, 2012

We’re certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase decisions. In 2006 the Edelman Global Trust Barometer reported that for the first time a “person just like me’ was the number one trusted influencer.

Reputation 90

Reputation Sample Samples Social Graph 90

Laurel Papworth

MAY 6, 2013

Undoubtedly, this is because of the closeness of the social graph (a hundred close family and friends) on Facebook, versus the relative looseness of the connections on Twitter (several thousand acquaintances). It’s worth noting that Facebook shares are worth dramatically more than tweeted links. Twitter: @silkcharm.

ROI 101

ROI Buy Social Media Social Graph 101

Audiense

NOVEMBER 1, 2016

Working with Audiense, Adecco Spain built unique audiences based on a range of criteria, including relationships, personalities, social graph and more, for a campaign focused on lead generation. .”, according to Javier Burón, CEO and Cofounder of Audiense. 191% increase in lead generation.

Twitter 89

Twitter CPA CPC Social Graph 89

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Also, it helps identify key influencers in your industry.

Tools 52

Tools Social Media Sentiment Price 52

Proactive Report

DECEMBER 24, 2010

What you can do to socilize your email content: Use a tool like Flowtown that uncovers the social graph of the people on your email list. Connect to the social network/s that most of your list members belong to. Monitor the social conversation and engage. Identify and reward your influencers and evangelists.

Trends 85

Trends Engagement Press Release Social Graph 85

Proactive Report

NOVEMBER 12, 2011

Map your brand’s social graph. Find the influencers in each node of the graph. You start by listening and gathering information about your brand/s, your company and your competitors. Once you have the data use that old PR skill called content analysis. Find out where they are talking about those things.

Trends 103

Trends Social Media Social Graph Analysis 103

Proactive Report

OCTOBER 30, 2011

What if that customer has a measure of influence online? Some of them are major social media influencers. It pays to map your social graph. Ignore them at your peril – especially those from stakeholders with online influence. What if they have 1300 friends or followers? So does his wife.

Social Media 95

Social Media Retail Airlines Social Graph 95

Convince & Convert

NOVEMBER 1, 2011

And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That every year, you would double the size of your social graph, depending on what you were sharing. Jay: Stands to reason. You probably read in the book that I switched.

Klout 122

Klout Social Capital Influencer Social Graph 122

Convince & Convert

JANUARY 13, 2011

The obvious potential here is talent recruiting, in both finding potential employees and examining their online social graphs. They can see how connected and networked those people are online and how they make use of the available social channels.

Company 142

Company Conversation Radian6 Social Graph 142

Net-Savvy Executive

SEPTEMBER 23, 2010

Social network analysis has been a part of social media analysis ( not the same thing ) for a long time, but it hasn't been central to the social media discussion lately. Mostly, SNA shows up in the form of link analysis, which is used to identify online communities and influencers.

Analysis 70

Analysis Social Networking Social Media Social Graph 70

Buzz Marketing for Technology

SEPTEMBER 22, 2008

That's when we make the pivot from finding a target audience and moving messages to them – to creating Social Branded Applications that give away the message and letting the audience tailor it to the social graph. New Balance Created a Social Branded Application to get in front of key customer and influencers.

Applications 100

Applications Social Networking Web 2.0 Brands 100

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Proactive Report

AUGUST 15, 2009

Our social graph will be part of all our online activity – whether we’re shopping, traveling or searching. Similar to the way Amazon personalizes our experience, our social graph, and reviews from people we know and trust, will be incorporated into search results. Integrate social into your website now.

Social Media 53

Social Media Social Graph Engineering Travel 53

Proactive Report

AUGUST 15, 2009

Our social graph will be part of all our online activity – whether we’re shopping, traveling or searching. Similar to the way Amazon personalizes our experience, our social graph, and reviews from people we know and trust, will be incorporated into search results. Integrate social into your website now.

Social Media 49

Social Media Social Graph Engineering Travel 49

Justin Levy

JULY 14, 2009

Share Stories with Friends Another way to spread awareness among your social graph is to share links to blog posts and news articles via sites like Twitter, Facebook, Delicious, Digg, and even through email. By increasing the size of their social graph, you’re increasing the size of their reach.

Social Media 100

Social Media MySpace Widget Flickr 100

Jeff Esposito

JULY 13, 2010

Much like having your finger on the pulse of a trend, MLB’s version gives a social wrap up of each of the night’s game by combining video, Tweets and score updates. Not only is there a social graph of what’s happening in real-time to gauge the buzz of each team, but also shows the stats and video to go along with the buzz.

Sports 43

Sports Alltop Social Graph Creative Commons 43

Diva Marketing Blog

JUNE 8, 2009

The social graph is enabling a new Web experience that will transform the way we work, learn, and interact across every aspect of our lives." Clara Shih, the Facebook Era I agree with Clara Shih, and think that the Facebook Era is one of the smartest books about social networks. let me tell you a story.

Social Media 40

Social Media Marketing Social Graph Applications 40

Kikolani

MARCH 11, 2013

Identify top pages, view social activity data, and analyze anchor text. Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more.

SEO 167

SEO Tools Analysis CPC 167

Buffer Social

JANUARY 12, 2023

💕 #foodcritic ♬ original sound - Keith Lee In the same vein, there will be a push for authenticity with social media marketing, either with content or influencer marketing, as pointed out by Karen Okoro , Head of Digital Media at DG Sentinel. @keith_lee125 Frankensons Pizzeria Taste test 💕 would you try it ?

Social Media 124

Social Media Social Media Management Collaboration Fashion 124

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Keyhole.co

NOVEMBER 19, 2020

The platform was built to assist social media marketers with social listening, customer engagement, content marketing and audience management. Its social listening feature allows you to keep tuned into online conversations and trends, track your campaigns and discover top influencers that are engaging with your brand.

Tools 98

Tools Social Media Sentiment Price 98