Remove industries government
article thumbnail

How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan. Regarding the government on social media, teams often have to do more with less.

article thumbnail

Trust in business is the catalyst for change

Sherrilynne Starkie

People’s trust in both government and business continues to wane, according to the Edelman Trust Barometer 2020. Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations.

Survey 259
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Someone more cynical than I might suspect this deal was designed to provoke action on a government bailout. Photo by Mike Ackerman on Unsplash.

article thumbnail

10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. Government agencies are a public service.

article thumbnail

Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency. In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

article thumbnail

8 Must-Haves of a Smart Social Media Governance Plan

Hootsuite

A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. What is social media governance? Social media governance is a collection of policies, systems, processes, and approval workflows. Why is social media governance so important? But a policy alone is not enough.

article thumbnail

Top news in social media

Sherrilynne Starkie

Each week I scan the hundreds of industry websites to keep abreast of the news. At a time when social media platforms are being blamed for a great deal of problems — and are under pressure from governments to demonstrate they can police themselves — Instagram has declared war on bullying. “We

News 236