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How to use brand safety tools to protect your brand’s reputation

Sprout Social

Operating on social media without brand safety tools is like browsing the internet without malware protection. Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. What are brand safety tools? Curious how real brands use this feature?

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Social Media Security Tips and Tools to Mitigate Risks

Hootsuite

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

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Top 9 Post-Pandemic Marketing Strategies to Steer your Business

The Realtime Report

With the advent of social media, the audience has become much sharper, smarter, and selective in choosing their product. Make use of video marketing: Use YouTube and social media to promote your products through knowledgeable advertisements, catering to the product use, product function, and product specifications.

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

This can help boost brand reputation and make recruitment easier. Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. An employee advocacy program provides guidelines, resources, and rewards. Focus on service.

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GDPR and social media: What marketers need to know

Sprout Social

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Restrictions on social media ads and remarketing.

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What are YouTube Shorts and how to use them

Sprout Social

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. Additionally, more than 70% of all YouTube watch time comes from mobile devices. One of the latest features by YouTube is YouTube Shorts. Tap Create a Short.

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A Painless Guide to Social Media Marketing for Dentists

Sprout Social

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. The Benefits of Social Media for Dentists.