Social Media Today

DECEMBER 2, 2022

Worth noting for creators and YouTube advertisers

Guidelines 158

Guidelines Advertising Analytics Mobile 158

Mindjumpers

MAY 19, 2011

Tweet Most businesses however big or small, now have a presence on different social media channels as suggested by their strategists and they also run campaigns to gain traction on their profiles. But actually, a successful social media strategy is one which makes your customers visit your page at least once when they access Facebook or look out for your updates on Twitter. And in every step your media strategy plays a very important role.

Guidelines 238

Guidelines Social Media Automotive Sports 238

Pam Moore

APRIL 14, 2017

One very important factor for success on any social network including Facebook, is visual marketing. billion mobile daily active users on Facebook you must not only optimize your visual marketing and images for the desktop but also the mobile device. The only guarantee we have in the social media world of today is change! Download the Facebook Social Image Size Reference Guide and Adobe Photoshop Templates Now! . With more than 1.23

Guidelines 167

Guidelines Facebook Small Business Template 167

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. But if you’re creating a post targeting higher ed leaders, will they check social mid-afternoon?

Strategy 193

Strategy Template Templates Google 193

Buffer Social

AUGUST 13, 2017

This post was originally published in 2016 and has been updated with the latest ideal image sizes for the various social media platforms, as of August 2017. You’ve got all the great tools to create engaging images for social media. There’s so much to consider in creating great images for social media —for me, the size and shape tend to get locked in before I even realize what’s happened. Ideal image sizes for social media.

Guidelines 112

Guidelines Social Networking LinkedIn Overview 112

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now.

Trends 100

Trends Social Media Guidelines Patterns 100

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. That’s why we created this B2B social media photo size guide. Take into Account Mobile Dimensions.

Social Media 147

Social Media Guidelines Embedding B2B 147

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Create your social media strategy.

Social Media Management 127

Social Media Management Social Media Hashtag Tools 127

Later

MAY 11, 2021

Finding ways to streamline your workflow as a social media manager can be a huge advantage. Here are six ways to streamline your workflow as a social media manager: 6 Ways to Streamline Your Workflow as a Social Media Manager.

Social Media Management 72

Social Media Management Hashtag Social Media Curation 72

Oktopost

JUNE 4, 2020

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. But with the metaphorical and literal explosion of social media, defining “best judgment” and “be real” has gotten a lot less straightforward.

Policies 146

Policies Guidelines Sentiment Social Media 146

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection.

Engagement 145

Engagement Social Media Patterns Health Care 145

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? We are, and they are, consumers of media and creators of it. They can use a mobile device. It goes viral in a social network and people get hurt. Know all social sites that your child is a part of it.

Social Media 202

Social Media Flickr Marketing Social Networking 202

Mindjumpers

MAY 24, 2012

Tweet The Bees Awards – one of its kind international social media marketing award, is held for the third time this year. Best Use of Social Media Platform - The Generous Store by Anthon Berg by Robert/Boisen & Like-minded. Best Use of Mobile – Carling Black Label – Be the Coach by Ogilvy Cape Town. Best Use of Ad Banners on Social Media Platform – EA Battlefield 3 YouTube banner – Scholz & Volkmer GmbH.

Social Media 213

Social Media Airlines Social CRM Campaign 213

Pam Moore

OCTOBER 11, 2019

The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality content and a blog as a home base that you own will help separate any marketer and business from the crowd of status quo. Utilizing and integrating different types of media such as video, audio and visuals into your blog post.

Strategy 60

Strategy Small Business Guidelines SEO 60

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?), Common social media security risks.

HootSuite 145

HootSuite Tools Tips Policies 145

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools. As influencer marketing continues to grow at a very fast rate, more and more people need their social media management tools to keep up.

Social Media Management 142

Social Media Management Tools Social Media Analytics 142

Mindjumpers

SEPTEMBER 19, 2013

However, Facebook has recently changed the design of page links posts – the size of the images has increased 4x on mobile and 8x on desktop. In order to generate the new, larger previews Facebook have made some guidelines: The images for desktop should optimally be 1200 x 630px. By doing so, you should avoid any cropping in the News Feed and the aspect ratio is the same across desktop and mobile News Feed.

Facebook 270

Facebook Guidelines Feed Feedly 270

Hootsuite

APRIL 13, 2020

Struggling to keep on top of all the changes to social media video specs? Video is increasingly crucial to a successful social media marketing strategy. But not if you use our guide to social media video specs. More advice about social videos.

HootSuite 145

HootSuite Video Metadata Social Media 145

Ignite Social Media

JUNE 15, 2016

Over the nearly 9 years I’ve been here at Ignite Social Media I have been fortunate enough to have hands on experience working with brands to develop an overarching social media strategy that meets their business and marketing objectives. On the heels of many of these experiences, I’ve written blog posts sharing tips or guidelines that could help other marketers approach this sometimes daunting process.

Trends 60

Trends Strategy Social Media Applications 60

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. So how do you incorporate live video streaming to your social strategy? Social Commerce Goes Viral.

Trends 60

Trends Strategy Social Media Airlines 60

Social Media Marketing

MARCH 13, 2013

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in. While I can't promise that it will make the next edition, it will help shape the thinking around the social media environment that we all have to work in. The next social craze for teens might be Pheed.

Social Media 161

Social Media Real Estate Syndication Delicious 161

Sprout Social

JUNE 15, 2020

Is there a link between GDPR and social media? Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media?

Privacy 123

Privacy Data Policies Social Media 123

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. If you work with clients, collaborate with a social media team, or manage multiple Facebook Pages or ad accounts, Facebook Business Manager is the key to keeping everything organized.

Social Media Management 141

Social Media Management Facebook Social Media Groups 141

Likeable

JULY 29, 2020

Today we’re going to break it down at the most fundamental level, explore what it means for social media, and talk about how your brand can use it to improve performance. . This goes for traditional marketing and social media alike. Welcome to the ABCs of A/B testing.

Class 108

Class Sample Samples Sentiment 108

Pam Moore

JUNE 2, 2017

Take a listen to the latest Social Zoom Factor podcast to learn how you can immediately start leveraging Facebook Groups to achieve your business goals. Importance of establishing community Guidelines for your Facebook Group. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Increase sales by generating more leads using social media to nurture relationships. How to Subscribe to Social Zoom Factor Podcast .

Groups 167

Groups Groups Facebook Small Business 167

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. In this article we explain how to create a social media schedule.

HootSuite 145

HootSuite Template Templates Tools 145

Sprout Social

OCTOBER 1, 2018

And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. However, we couldn’t find all the correct social video sizes in one place. So we decided to create a complete guide of every single social media video spec and advertising video dimension. Check out our social media image sizes guide for help. Video Guidelines. Video Guidelines.

Guidelines 111

Guidelines Video YouTube Feed 111

Hootsuite

JUNE 25, 2019

A little inspiration goes a long way when it comes to brainstorming social media contest ideas. Check out our Facebook and Instagram contest ideas for suggestions and guidelines.(PS: PS: before launching your social media contest be sure to make sure it doesn’t violate the platforms’ T&Cs or R&Rs.). Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social Strateg

Examples 111

Examples HootSuite Instagram Airlines 111

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Facebook is at the centre this week – four of the seven articles incorporate the dominant social network – from conflict over Egypt, to UFC broadcasting fights, to creating an engagement guide for your organization. Also: interactive marketing trends and how social media may break down gender stereotypes.

Trends 258

Trends Policies Facebook Social Media 258

Pam Moore

MARCH 23, 2016

Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar. ” It’s more about a commitment to prioritizing and architecting the best brand experience you possibly can all based on what your customer needs, not the latest and greatest social or digital shiny object.

Brands 110

Brands Conversation Case Study Hotels 110

Writtent Blog

APRIL 19, 2013

This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. If you’re not a professional writer but still have to contribute to your company’s blog, don’t panic – it can become less painful if you follow some guidelines on how to write high quality content.

Mobile 84

Mobile Content Embedding Guidelines 84

Sprout Social

APRIL 3, 2020

From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms.

SMS 105

SMS Company Authentication Team 105

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. Why Does Social Media Marketing Matter For Dentists?

Social Media 110

Social Media Industry Instagram Meme 110

Ignite Social Media

JUNE 23, 2016

This tool is based on the tried and true method of buying traditional media which allows the advertiser to control the reach and frequency of their messaging to their audience. If your goal is to showcase a new product or get your name out there in the social space, this buying method gives you the advantage of predictable delivery to a predetermined audience. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

Buy 112

Buy CPM Facebook Campaign 112

agora pulse

JANUARY 31, 2019

Let’s take a quick break from our planning for 2019 to reflect on the different social media management features that Agorapulse launched in 2018 that helped make managing social media easier and more efficient. We start 2018 with a game changer for social media managers — the ability to queue your posts according to publishing categories. Need your social proof tweets to publish on Mondays, Wednesdays, and Fridays? New Mobile App.

Social Media Management 106

Social Media Management Features API Social Media 106

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. An employee advocacy program provides guidelines, resources, and rewards. For salespeople, an employee advocacy program can provide a great basis for social selling techniques. They also rank social and professional networks as the most important resources in their job search. Hey, Social Marketers!

HootSuite 111

HootSuite Guidelines Hashtag ROI 111

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.).

Social Media 87

Social Media API Training Class 87

Socialmedia.biz

MARCH 20, 2017

Before we expose how to effectively leverage social media marketing for your next webinar, let’s first discuss the core elements that keep attendees engaged. And since mobile is one of the driving forces behind the demand for online video , your webinar solution needs to be optimized for mobile; an average of 25% of webinar attendees tune in from a mobile device. The Social Spotlight. Post by Adi Englander.

URL 63

URL Mobile Hashtag Guidelines 63

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. 989 million mobile daily active users on average for March 2016. billion mobile monthly active users as of March 31, 2016. It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life! Every social network is different.

FAQ 113

FAQ Facebook Training Small Business 113

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Alterian 200

Alterian Tools Sysomos Radian6 200

Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

Report 40

Report Mobile Google Sites 40

Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

Report 40

Report Mobile Google Sites 40

ProBlogger

AUGUST 17, 2016

Google’s Updated Quality Guidelines . This past November, Google released their Quality Rater Guidelines so that businesses, marketers, content writers, and SEO experts could get an idea of exactly what the search engine giant was looking for when it came to quality content. The newly released version of Google’s quality guidelines is chock full of information. Here’s what it stands for: Expert Meeting Google’s Quality Guidelines: Will Google EAT Your Content?

Guidelines 20

Guidelines Meeting Reputation Google 20