Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

MAY 11, 2023

Twitter: Twitter’s Brand Safety Marketing Collection offers both technical and general advice on how to keep your brand safe on the network. TikTok: TikTok launched its Brand Safety Center to provide marketers with up-to-date news and recommendations on brand suitability within the network. Track branded hashtags and related keywords.

Reputation 130

Reputation Tools Brands How To 130

Harp Interactive

AUGUST 3, 2010

The candidate’s personal/company social graph is perhaps the best barometer for gauging success and skills. Here are some relevant questions: Questions to Ask Before Hiring a Social Media Marketing Company: Are you certified in social media? A real trainer would have conspicuous social media presence.

Questions 313

Questions Company Social Media Real Estate 313

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Assess which moments are right for brand involvement.

Eventful 114

Eventful Social Media How To Sports 114

Sprout Social

JUNE 7, 2022

Social media doesn’t just move markets on its own. “Social media has become a key platform for investor relations professionals to gauge important conversations around their company and the broader market. ” — Abigail Schmitt, Corporate Communications Strategist at Sprout Social.

Strategy 115

Strategy How To Hashtag Team 115

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. at least once.

Video 128

Video Social Media How To Trends 128

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. Leave a Reply Click here to cancel reply.

Policies 218

Policies Social Media Guidelines Foursquare 218

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Social Media 111

Social Media Strategy Case Study RFP 111

Sprout Social

NOVEMBER 6, 2020

Sprout Social helps power that effort with our Glassdoor integration. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease. Additionally, they’re more likely to apply to an open job if the employer is active on Glassdoor.

Review 96

Review FAQ Construction Metadata 96

Buffer Social

JULY 13, 2022

Noting the comments you get — positive, negative, or neutral — can help you understand followers’ sentiments about your brand and your content which, in turn, enables you to connect better with them. Stephanie says, “At our agency, we produce a Communications Guide for each client at the start of our partnership.

Social Media 98

Social Media Policies Team Comments 98

Hootsuite

MAY 5, 2021

And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes. In enterprise social media, the stakes can be high. (As

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

Social Media Management 155

Social Media Management Skills Social Media Banking 155

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Managing customer service for such a diverse range of beloved business units demands continual innovation driven by consumer insights. According to Lowman, it’s rich social insights. Looking for proof?

Tips 99

Tips Collaboration Marketing Team 99

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation. Track your social sentiment Okay, so you know people are talking about you. The good news? Wendy’s currently has 3.9

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

MAY 1, 2023

Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

Social Media 104

Social Media Guidelines HootSuite Policies 104

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. You might have a small team, serious time constraints, and dozens of accounts to manage.

Social Media 200

Social Media Google Tips Template 200

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? 1 Social Media Tool Create.

Communities 95

Communities Social Media Management HootSuite Skills 95

agora pulse

NOVEMBER 8, 2016

Social media management tools are constantly evolving in order to keep up with businesses’ and marketers’ needs. For this blog post, I’ve approached some of the top influencers and bloggers in the social media world and asked them two questions regarding social media management tools.

Social Media Management 142

Social Media Management Social Media Tools Analytics 142

Hootsuite

AUGUST 17, 2023

If you’re here reading this story about Sprout Social alternatives, you’re obviously the type of person who does their homework before they commit to a social media management tool — and we love that. Sure, maybe you’re curious about Sprout Social. Can we just take a moment to say: we’re impressed?

Comparison 76

Comparison HootSuite Hubspot Social Media Management 76

Hootsuite

MAY 23, 2023

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. That was the last tool joke.

Tools 107

Tools HootSuite Content Meme 107

Buffer Social

MARCH 23, 2022

For starters, I recommend developing community guidelines that can guide your overall response strategy. These guidelines will push you to think through how you’ll handle certain situations before they arise and help if other team members are managing social media on your behalf. How Timely Do I Have to Be?

Comments 81

Comments Social Media Guidelines FAQ 81

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Sentiment: How much are you willing to automate verse check by hand? Demographics: Do you want to be able to filter by the demographics of the author? In other words, how accurate does it need to be?

Social Media 155

Social Media Radian6 Strategy SM2 155

Mindjumpers

JANUARY 25, 2013

Social media is all about interactions. Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts?

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Hootsuite

MARCH 26, 2020

The first thing you should focus on as a social media manager is listening to your audience. A lot of social media marketers—private or public—make the mistake of making posts before they even know what their audience wants to see from them. Better inform and engage on social media with Hootsuite.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Below, let’s go over what features to look for in a tool and what the top social media tools are.

Social Media 70

Social Media Tools HootSuite Price 70

Sprout Social

FEBRUARY 28, 2022

Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays. After all, cultural moments don’t come with brand guidelines. To better understand how a social media movement aligns with your values, you’ll need to put your research cap on.

Brands 115

Brands Meme How To Advertising 115

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

DECEMBER 13, 2022

Social media management has several moving parts: creating content, publishing it, monitoring the performance, creating performance reports and analyzing them, and much more. One of the notable social media management tools that help you streamline your social media strategy over a single interface is Agorapulse. .

Social Media Management 52

Social Media Management Price Hashtag Analytics 52

Hootsuite

JULY 15, 2019

Like Canva, this platform requires no design experience, and makes everything from creating ads to marketing videos a cinch. Despite Facebook’s inflated video view stats , video remains one of the top ways to attract social engagement. Perhaps you’d like to promote a new product, post community guidelines , or create a branded game.

HootSuite 111

HootSuite Facebook Template Templates 111

agora pulse

DECEMBER 13, 2017

These types of posts are often those that are emotional, sentimental, or somehow provocative. While you can’t require that people tag their friends to be entered into the contest (because it violates Instagram’s contest guidelines ), you can require that people comment on your post to participate.

Comments 164

Comments Instagram How To Hashtag 164

Hootsuite

MARCH 27, 2020

Make sure your social media policy includes the following: An up-to-date emergency contact list: not just your social media team, but legal advisors and executive decision-makers, too. Guidance on accessing social account credentials (i.e., Guidelines for identifying the scope of the crisis (i.e.,

Social Media 145

Social Media How To Policies Team 145

Sprout Social

SEPTEMBER 26, 2016

This means not only do social media strategists switch from task to task by the minute, but they should be deeply familiar with the tools that allow them to do so. Having a long-term vision for a social customer care strategy is an integral part of being a social media strategist. Audience Focused Vision.

Social Media 40

Social Media Content management systems Sentiment Guidelines 40

Pixlee

DECEMBER 30, 2020

To close out this year, we took the time to chat with Sylvia Choi, Digital Marketing Manager at Yakima Racks, on growing and scaling an ambassador program. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

Features 52

Features Brands Influencer Travel 52

Convince & Convert

JULY 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay: Welcome everybody to Social Pros. Click the play button to listen here: Download the audio file: [link].

Airlines 115

Airlines Sentiment Hotels ROI 115

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

FEBRUARY 1, 2024

Update your Social Media Community Management Guardrails! While having a guidelines document is essential when it comes to marketing best practices, your brand’s social media moderation resource is only valuable if it’s both up-to-date and comprehensive. – Be prepared for crisis management.

Communities 139

Communities Social Media Sample Samples 139