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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 142
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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

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The Social Listening Playbook for Super Eager Marketers

agora pulse

If you’ve been working with social media for awhile now chances are you’ve come across the term social listening. You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. Why brands use social listening.

Hashtag 128
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Your employees each have a morning ritual.

Survey 126
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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing? But does he force-feed them to our hero?

Content 100
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Facebook Updates in Lieu of F8 2020

Ignite Social Media

Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. Another potential use case would be to setup a video room for a focus groups with some of your top fans. The first of these rolled out earlier this week via a 36-minute live stream by Zuckerberg.

Facebook 141
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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.